IQBALJEET SINGH SANDHU

Senior Sales & Operations Management Professional

Sales & Marketing Business Operations Supply Chain FMCG & CPG Mobile : +918********* * email : adm4b5@r.postjobfree.com Senior Sales & Operations Management professional with 29+ years of experience in Managing Sales, Supply Chain Operations Channel Development and simultaneously Managing Large Team across global FMCG, CPG,Health care

,Consumer Durable and Industrial Product industries Professional Summary

• High performing goal oriented professional with a passion for delivering results, Hands on expertise in Sales & Marketing Channel Strategy Product and Promotion Strategy within consumer driven industry delivering products/ services to organized and unorganized channels

• Drove business volume through new initiatives and market innovative branding effective negotiations competitor & market analysis and expansive customer support & retention to increase profit growth .

• Worked with Executive Management to identify,formulate evaluate new business development programs & there implementation

• Experienced in delivering on sales growth market share through new initiatives market expansion & building partnerships.

• Led initiatives on identifying and developing Channels / Partners for distribution and delivery leading to volume growth Proficient in formulation and driving promotions and activations.

• Expertise in all facets of Supply Chain Operations including forecasting demand planning vendor management raw materials logistics storage and transportation for Packaged consumer goods

• Adept in transforming strategy into reality and utilizing resource talent and skills to produce optimum results .An effective leader with motivational inter personal problem solving collaborative skills and effective decision maker proficient in handling crunch time with ease .

• State level Sports person won 1 Gold &2 Silver Medals in Shooting in Punjab State Games in 1986.

• Experience in Direct sales,Supply through Distributor sales point & PSR system Areas of Expertise

Sales & Marketing Supply Chain Operations Strategic Planning Channel Development Negotiations Change Management Relationship Management Branding & Merchandizing Team Building & Mentoring Stakeholder Management Costing Resourcing budgeting Business operations Oraganisational Experience

Senior Manager Sales Araga Enterprise August 2020

Till Present

• Leading Sales & Operations through a Team of 20 members including AGOs, Sales Executives

,ASOs.

• Managing P&L of Rs25 crore for the district and delivering y-o-y sales growth.

• Overseeing the channel sales activities for distributors and 1800+ retail outlets in the region.

• Handling supply chain & distribution of goods in the region from C & F depot instrumental at route planning dispatch schedules reverse logistics etc.

• Developed negotiating strategies and positions by studying integration of new channel partners with company strategies and operations formulated policies for C&F and distributor appointment

• Responsible for demand planning developing monthly and annual sales plan setting targets for distributors and team members.

• Experience of materials management ware housing / transportation & customer service.

• Drove Customer & Revenue market share through retail activations and increasing coverage focused on improving distribution through coverage partners scouting markets for new prospects.

• Executing sales promotions and merchandising (cold & warm displays) initiatives at point of sale.

• Implementing company policies and ensuring compliance to them by all stake holders

• Enforcing cost control in the region to improve profitability and reducing wastage.

• Collecting market data and insight and providing them to toe the management for planning and decision making.

• Direct Sales B2B & B2 C IN ARAGA ENTERPRISES With team manage ment Achievements

• Delivered 80% sales growth in the district chamba and 80% share in the segment in jalandhar

• Received best performer award in 2016 & 2009 by delivering highest sales growth in chamba

• Awarded with tour of Thailand as incentive in 2007. Previous Experience

Area growth manager Epicu Products Pvt Ltd Aug 19 to Mar 2020 Area Manager Wave Beverages Amritsar (Carbonated drinks/ juices) Feb 07 to July 19 Area Field Manager Monartiz ( Health care products) Apr 01 to jan 07 Manager Sales Ajay electronics Pathankot ( Consumer durables) Jan 97 to Mar 01 Manager Sales Punjab Nylo Transmissions Jalandhar (Indudstrial product) Aug 93 to Dec 96 Assistant Sales off Texla Electronics Ludihana(Consumer durables) Jan 92 to Jul 93 Territory Supervisor Parle Products Mumbai ( FMCG & FOODS) Aug 90 to Nov 91 Sales Officer Jaysons Hard Metals pvt ltd (Industrial products ) Jul 88 to Jun 90 Education&Credentials

2007 Master of Business Administration ( Marketing ) Punjab Technical University Jalandhar 1987 Bachelor of Arts Guru Nanak Dev University Amritsar Personnel Details

Date of Birth 09 Dec 1965

PARMANENT ADDRESS ADDRESS - 338 Defence Colony Chatwal Dalhousie Road Pathankot Punjab 145001

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