Freelance Copywriter Creative Director
Resume:
GUILLERMO SALAZAR
DIGITAL MARKETING MANAGER
Unit 7 3936 Jackielou Avenue, Jackielou Village
Paranaque City, Philippines 1720
*************@*****.***
DIGITAL WORK EXPERIENCE
July 16-Dec. 9, 2020 Philsteel Holdings Corporation Digital Marketing Manager
Manage the company’s social media accounts and websites. Handle the paid ads on Facebook and LinkedIn.
Aug. 1 2019- July 15 South Asialink Finance Corporation Digital Marketing Head
Lead all digital marketing efforts of SAFC, covering paid, owned and earned media and includes initiatives and programs on social media, mobile, email blast, analytics and digital marketing technology.
Sept. 2016-June 30 2019 Pacific Paints (BOYSEN) Philippines Digital Marketing Head
Create content, manage ads, and handle the social media strategy and analytics. Manage Boysen’s CRM, apps and websites. Handle the company’s Google ads. Feb. 2013-Sept 2016 The Loop Digital Marketing
Digital Creative Director
The Loop is a digital marketing agency that uses search engine marketing, mobile marketing, and social media marketing solutions to deliver real business results.
As a Digital Creative/Marketing Head, I supervise all the creative output for our clients such as Malayan Insurance, Goodah, Ellips Cologne Gel, Friso Milk, Midea Appliances, Seaoil, Mega Sardines, Tabasco Philippines, Honda Motorcycles, TGI Fridays Philippines, Ayala Malls, and Delfi/Goya Chocolates. I lead a team of graphic artist and community managers. I recommend Paid, Owned, and Earned digital/social media opportunities intended to amplify a brand's current marketing efforts.
ATL WORK EXPERIENCE
Sept. 2007-Feb. 2013 Catalytx Advertising
Creative Director
I managed a team of 4 creatives and led the team in conceptualization and execution of creative work for clients like Goya/Delfi Chocolates, Seaoil, Diabetasol Milk, Ajinomoto, Mega Sardines, Extra Joss, and Suzuki.
+ Leads the creative team
+ Troubleshooter and manager of timelines
+ Conceptualize creative ideas for new campaigns and pitches March 2007-July 2007 Freelance Copywriter
Rapp Collins Phils./DDB Affiliate
+ Writer of campaigns for Beer na Beer, Toblerone, KLM Airlines, and creative pitches Oct. 2006-Feb. 2007 Freelance Copywriter
Dentsu Phils.
+ Writer of creative campaigns for Toyota, Canon, and creative pitches April 2001-Aug. 2006 Senior Copywriter
ASPAC Advertising
I have won awards for our creative work done for Nokia Mobile Phones, Honda CRV and LBC Courier.
+ Provide creative initiatives
+ Conceptualize creative ideas for new campaigns and pitches June 1998-Feb. 2001 Copywriter
EURO RSCG Philippines Inc.
+ Writer of campaigns for Hen Lin, Kia Philippines, and Philips Electronics Jan. 1995-June 1998 PR Writer
Agatep Associates Inc.
+ Writer of PR articles for BMW, Singapore Airlines, Shell Philippines, and Dockers
ACCOUNTS HANDLED (DIGITAL)
BOYSEN Paints • Friso Milk • Alaska ANB • SM Prime • Chris Sports • RMN • Honda Motorcycles • Ayala Malls • Goya Chocolates • Malayan Insurance • Clara Ole • Tabasco Philippines • Delite Herbal Tea • TGI Fridays • Italianni’s ACCOUNTS HANDLED (ATL/BTL)
Avandaryl • Diabetasol • Goya Chocolates • Mega Sardines • Kia • Seaoil • Extra Joss • Knick Knacks • Suzuki • Univet • Wow Magic Sing • Beer Na Beer • Toblerone • KLM • Nokia • Sunkist • Jergens • Intense Cologne • Equitable Cards • LBC Bank • LBC Express • Honda Cars • Panasonic • BMW Phils. • Singapore Airlines • Dockers • Drysdale Juices • Aiwa • Chili’s • BASF • Hen Lin • Philips Audio-Video EDUCATION
Facebook Online Courses
9 MA units in Communications
Ateneo de Manila University
AB Mass Communications
St. Joseph’s College
Film/Video Production Workshop
Mowelfund Film Institute
AWARDS
GOLD
Radio - Nokia Phonethics
Araw Values Awards
SILVER
Print Ad - LBC Express
Araw Awards
SILVER
Multimedia Campaign - Nokia Phonethics
Araw Awards
BRONZE
Print Ad - DOH Kontra-Disease Campaign
Araw Values Awards
BRONZE
Best Original Jingle - LBC Express
Araw Awards
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