CV: Kirti C Nair

KIRTI C NAIR

Bengaluru (India)

Email : adm20c@r.postjobfree.com

Phone : +91-807*******

LinkedIn : nairkirti

PROFILE

A Bachelor of Computer Science engineering with work experience in the digital marketing domain, which was pursued out of interest for the field. Exposure to analytical tools during the due course has invoked the computer science engineer in me with a keen interest towards AI and the technology contributing towards predictive analytics.

Currently I’m pursuing the area of Data Analytics and have developed an interest to work in a relevant field, in order to continue learning and execute the gained coding and technical knowledge to deliver results for the organization and to be part of it as an invaluable asset. WORK EXPERIENCE

Atom Interiors (Aug 2018 - March 2019)

Worked for the in-house marketing department of Atom Interiors and for its sister brands (under the Vibgyor Group) - Neubel Technologies, Karpntree and Cobalt Automations. My responsibilities included:

● Oversee campaign management, audience targeting, conversion rate optimization, analytics, perform website reach performance audits and prepare reports.

● Also experience with website creation and analytics using HTML, JSON, SQL.

● Successful profile management and community engagement activities

● Guide blog content planning team and help with optimization for maximum reach.

● Manage and oversee online paid ads for the organization.

● Initiate customer reach programs.

TechWyse (Oct 2013 - Aug 2018)

This Canadian company offers digital marketing & IT solutions to its clients and I joined this organization as junior SEO analyst and rose to company Hub executive, a role more central to the organization that helps with monitoring & keeping the work quality in alignment with company goals. My responsibilities included:

● As company Hub executive, was in charge of overseeing off-shore communications, coordinating with other Project Managers to fast track critical projects as a single lead, client performance auditing and recommendations, send reports to upper management, remotely monitor critical projects on behalf of the upper management to prevent customer churn, translating business requirements to the technical team and vice versa.

● Worked as a part of the delivery team while also monitoring projects on behalf of the management team to meet company standards.

● Perform data cleaning, analysis and report generations using Excel, SQL. Page 1 of 3

CV: Kirti C Nair

● Conduct conversion rate optimization (CRO) audits that includes content marketing, attention to detail on psychological conversion factors & goal-oriented keyword research targeting lead generation with more focus on acquisition of marketing qualified leads that are also sales qualified.

● Basic understanding of Facebook Ad Manager & Adobe Analytics.

● Engaging with clients directly for Data Gathering, Solution redesign, Change Management and customer impact audits.

● Provide recommendations to prospects for client acquisitions.

● Worked in assistance to the IM manager that also includes monitoring work quality delivered by teams & UX/UI suggestion reports for the in-house CRM application.

● Key mentor for on-page SEO & analytics.

ACADEMICS & TRAINING

Aug 2008 -

May 2012

Bachelor of Technology Computer Science Engineering SCMS College of Engineering and Technology (MG

University), Ernakulam (India)

Jun 2006 - Mar

2008

Higher Secondary Education

Marian Senior Secondary School (CBSE) - Kottayam

(India)

Courses:

● Market Basket Analysis in Python [DataCamp]

● Intermediate Python - [DataCamp]

● Data Manipulation with Pandas [DataCamp]

● Data Analysis in Excel [Datacamp]

● Intermediate SQL Server [DataCamp]

● Artificial Intelligence Foundations: Thinking Machines [ LinkedIn Learning]

● Statistics Foundations [ LinkedIn Learning]

Certifications:

● Google Digital Sales

● Google Adwords Fundamentals

● Google Analytics

● Hubspot Inbound Marketing Certified

● Course on Online Marketing Foundations

● AMA Approved Course on Content Marketing Foundations

● Introduction to Web Design and Development

● AMA Approved Course on Facebook Marketing: Advertising

● AMA Approved Course on Content Marketing: Staying Relevant Page 2 of 3

CV: Kirti C Nair

● AMA Approved Course on Content Marketing: Newsletters

● Transitioning from Manager to Leader by Sara Canaday

● AMA Approved Course on Social Media Marketing: Managing Online Communities TECHNOLOGY EXPOSURE

Programming :

● Python

● SQL

● C++

● HTML

Others:

● MS Office suite

● Google G Suite

● Tableau

Digital ad Marketing Tool :

● Google Digital Ad Marketing Suite

● Facebook Ad Manager

● Adobe Analytics

● SEMRush

● Ahrefs

● Crazyegg

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