Sales and Marketing Professional
Resume:
Curriculum Vitae
Cathy Martin
Personal Details:
Surname
First Name
Address
Contact
Date of Birth
Age
Sex
Nationality
ID
Languages
Drivers Licence
Personal Interests
: Martin
: Cathy
: Westcliff, Johannesburg
: adm0pe@r.postjobfree.com
: 20 01 1976
: 44
: Female
: South African / British
: English
: Code 08
Writing Scripts, Researching Ideas and Inventions, Music, Movies, Travel, Keeping Fit & Healthy
Education:
College attended
Subjects Achieved
College attended
Subjects Achieved
College attended
Subjects Achieved
College attended
Subjects Achieved
College attended
Subjects Achieved
Other Training
Computer Packages
: Johannesburg School of Art, Ballet, Drama & Music (1990 – 1991)
Drama, Costume Design, English, Afrikaans, History, Geography
: Studywell College (1992 – 1993)
Matric – History of Art, English, Afrikaans, Biology, Business Economics,
Typing and Basic Computer Skills
: Birnam Business College (2000 - 2001)
Diploma in Marketing and Public Relations
Principles of Marketing, Business Management, Business Communication
and Public Relations
: Face to Face Beauty & Make-up Design School (2005)
Make-up Design & Special Effects
: City Literary University - London (2006)
Adobe PowerPoint, QuarkXPress, Adobe Photoshop, Illustrator and Digital
Photography
: CMP Information - London (2002)
Sales and Marketing In-house Training
: Genworth Financial - London (2009)
Online courses in Basic Project Management, Project Management
processes, Oracle Accounting Software, Necho Expensing system
: MS Office
Word
PowerPoint
Excel
Access
Outlook
: Adobe Software
Photoshop
Lightroom
Employment History:
Current Employer
Position Held
Address
Period
Job Functions
Reason for leaving
Contractor - Ongoing
BrandMedia Marketing
Sales and Marketing Manager
Westcliff, Johannesburg
March 2017 to Present
•Sales and Account Management
•Copywriting, editing and proof reading
•Writing and managing email and web campaigns
•Database management and collation
•Competitor awareness research
•Marketing and Presentation activities
•Graphic file searches
Previous Employer
Position Held
Address
Period
Job Functions
Reason for leaving
Contract
Integrated Home & Office
Sales and Marketing Representative
Sunninghill, Johannesburg
March 2016 to December 2018
•Customer Research, Prospecting and Lead Generation
•Marketing Campaigns, Research and Market Intelligence
•System Training and Development of Product Ideas
•Sales Calls & Meetings with Client Prospects
•Customer Service and follow-up support
Previous Employer
Position Held
Address
Period
Job Functions
Reason for leaving
Contract
Page Lizard
Freelance Booking Agent/PA
Sunninghill, Johannesburg
December 2015 to January 2016
•Collating contact lists with meeting venues geographically in JHB and CPT
•Sourcing leads from Media contacts to build start-up UK office in Cape Town
•Scheduled meetings with Key Contacts at top Publishing Houses
•Finalised and confirmed appointments / arranged mapping and background information for CEO
Previous Employer
Position Held
Address
Period
Job Functions
Reason for leaving
Charity unpaid
The Gogo Trust
Assistant to Marketing Director
Gallo Manor, Johannesburg
March to November 2015
•Writing and Disseminating Press Releases
•Event and Media Management
•CSI Partnerships Incl. Gift of the Givers Activations
Previous Employer
Position Held
Address
Period
Job Functions
Reason for leaving
Commission only
NRG Properties
Trainee Estate Agent
Sunninghill, Johannesburg
September to December 2013
•Acting as Sales and Rental agent for National Realtors Group covering a territory in Bryanston
•Searched for properties online and advertised in newspapers
•Researched client details and contacted buyers and sellers
Previous Employer
Position Held
Address
Period
Job Functions
Reason for leaving
Company closed
The Photo Company
Marketing Manager
Hartbeespoort, Pretoria
May 2012 to February 2015
•Director and part owner of The Photographic Company, a professional photographic agency targeting sporting events in and around Gauteng
•Organising teams, setting up equipment at events, processing photographs using Lightroom and Photoshop
•Marketing, new business development, market research and database management
•Managing the company financials (debtors and creditors)
Previous Employer
Position Held
Address
Period
Job Functions
Reason for leaving
Contract
Estates in Africa Publishing
Sales Executive
Illovo, Johannesburg
November 2012 to April 2013
•Advertising Sales and New Business development executive on a contract basis for Now Media publishing who produce and print exclusive magazines for the top Golf Estates in Gauteng and Pretoria e.g. Dainfern Golf Estate
•Selling advertising space across all titles, including sourcing relevant leads, presenting the magazines and advertorial options to clients. Successfully reached target in first month and placed deals with companies such as Essops Furniture Company
Previous Employer
Position Held
Address
Period
Job Functions
Reason for leaving
Ongoing Consultant
Evolve Cosmetics and In Nature Teas
Sales Executive
London
February 2010 to September 2012
•Sales and Marketing for both Brands to Health Stores in Central London and UK
•Researching and developing sales strategies for local and international target markets
•Face to Face meetings and telephone sales
•Maintaining database and providing sales reports
Previous Employer
Position Held
Address
Period
Job Functions
Reason for leaving
Retrenched
Genworth Financial
Marketing Assistant / Project Manager
Chiswick, London
March 2007 to November 2009
•Assisting the Chief Risk Officer and head of Strategic Marketing and Business Development
•Document/presentation production using Word and PowerPoint and assisting the team with various marketing duties
•Project management - working within a matrix team to arrange, prioritise, document and minute weekly committee meetings
•Co-ordinating CRM Salesforce European branch training schedule by successfully project managing process from start to finish
•Creating and updating online project systems using spaces and e-deal room
Previous Employer
Position Held
Address
Period
Job Functions
Reason for leaving
Temporary
Temp Roles
Executive Assistant/PA
London
June 2006 to February 2007
•Temporary placements at Blue Chip companies including HSBC Private Bank, Telegraph Media Group, Numis Securities and Credit Suisse
•Assisting Executives with various PA duties including, Diary Management, Booking Travel, Presentations
Previous Employer
Position Held
Address
Period
Job Functions
Reason for leaving
Moved to London
Jo Borkett Fashions
Key Account Manager
Northriding, Johannesburg
February 2005 to March 2006
•Head consultant in the corporate clothing division involving extensive travel and schedule management in order to provide clients with accurate staff uniforms
•Sales planning/team management to coordinate business trips throughout South Africa and African countries
•Account management and relationship development through regular client visits, email and telephone contact
•Overseeing the preparation of garments for the fitting range, including evaluating quality of garments, stock counting and coordinating packing of fit ranges
•Campaign management. Effectively managed all direct mail and email campaigns for Jo Borkett mainly focusing on the acquisition of new customers across Jo Borkett product range
•Customer communications - managed customer satisfaction through telephone, email and face to face visits as well as management of complaints and enquiries
•Managed marketing intelligence – gathered marketing intelligence through desk research and collation of customer feedback. Communicated and advised on findings to area managers, product managers and information specialists
•Lead generation from various sources including Top 100 Companies, trade magazines and internet research
•New business development and market research
•Quality control, monitored and managed all services given to customers to ensure satisfaction. (Through pricing, distribution, company handling etc) Ensured that all deadlines were met and potential customers were identified
Previous Employer
Position Held
Address
Period
Job Functions
Reason for leaving
Temporary
Temp Roles
Marketing Assistant / Account Manager
London
December 2002 to January 2005
•Temporary placements at London University of the Arts, Octopus Travel and Steeles Law
•Assisting Departments with various Marketing duties including Presentations, preparing online and print Marketing Campaigns with print material, preparation of Marketing/CRM reports
Previous Employer
Position Held
Address
Period
Job Functions
Reason for leaving
No Future Growth
CMP Information / Music Week Magazine
Sales Executive
London
January 2001 to November 2002
•Account management - effectively managed top blue chip accounts such as Sony Music, EMI Records, BMG Entertainment, Warner Music and Universal Music by maintaining strong relationships and ensuring excellent customer satisfaction through regular contact and meetings. This was on an international level (Northern America, Europe, Africa and Middle East)
•Responsible for the sales of Music Week, Promo magazine, MBI World Report, Music Week Directory, Fono European Directory and MBI International directory. Effectively managed this through regular feedback, new business development and customer satisfaction surveys
•Fulfilment – effectively managed fulfilment of all subscriptions and direct mail campaigns with fulfilment agency
•Quality control – monitored and managed all service given to customers to ensure excellent satisfaction. (Through pricing, distribution, company handling etc). Ensured that all deadlines were met and identified potential customers
•Reports – produced daily and weekly sales reports for telephone sales and marketing campaigns
•Sales promotions – developed sales promotions and tactical offers to support acquisition campaign and maximise response e.g. buy one get one free campaign for Promo magazine
•Assisted in product development, proposition, communications and pricing. Monitor annual subscription rates for Music Week, advised product team on pricing and distribution policies
•Exhibitions – support and administration of exhibitions e.g. Midem Music Festival in Cannes
•Managed marketing intelligence – gathered marketing intelligence through desk research and collation of customer feedback. Communicated and advised on findings to area managers, product managers and information specialists
Previous Employer
Position Held
Address
Period
Job Functions
Reason for leaving
Temporary
Temp Roles
Marketing Assistant / Account Manager
London
June 2000 to January 2001
•Temporary placements for Office Angels at Royal Institute for the Blind, British Standards Institute and House of Fraser
•General Office Support duties
Previous Employer
Position Held
Address
Period
Job Functions
Reason for leaving
Moved to London
Martin Murdoch Office Machines
Field Sales Executive
Johannesburg
July 1998 to May 2000
•Services and sales for company accounts such as ING Barings, Rand Merchant Bank, Sasol and Investec as well as prominent Law firms and medical institutions.
•Established and maintained client relationships through regular contact, meetings and after sales service. (i.e. repairs and consumables)
•Sales and marketing of Dictaphone, Philips, Sanyo, Sony, Olympus and Grundig dictating equipment. Effectively managed customer satisfaction through weekly feedback and obtained new business on a daily basis by cold calling large and small companies and developing sales promotions to maximise profits
•Production, design and development of corporate brochures – developed product images, content and managed print
Previous Employer
Position Held
Address
Period
Job Functions
Reason for leaving
Sales Role
Standard Corporate Merchant Bank
Marketing Assistant
Johannesburg
November 1997 to June 1998
•Provided marketing and administrative support to the Corporate Marketing department which incorporated Public Relations, International and Domestic Advertising, Internal Events, Intranet Development and sales of promotional items
•Direct mail campaigns – assisted with distribution and collection of invitations and RSVP’s for client events including Golf Days, Hot Air Balloon trips, conferences and banquets. e.g. SCMB Golf Tournament
Previous Employer
Position Held
Address
Period
Job Functions
Reason for leaving
Better Job Offer
Amatech Office Supplies & Emmanuels Temporary Assignments
Secretary/Administrator
Johannesburg
January 1994 to October 1997
•Junior secretary at Amatech involved typing letters and memorandums, filing, faxing, answering/screening calls and general office duties. I then signed up with Emmanuels Temps and worked on long-term secretarial and administrative contracts with blue chip companies including KPMG, A & G Insurance and Investec Bank
Additional Info:
PERSONAL STRENGTHS
Self-motivated, target driven and ambitious. Looking to further skills and knowledge in Creative fields with Sales and Marketing functions.
WHAT IS YOUR IDEAL POSITION?
A long term position in a creative environment working alongside inspiring, motivated, professional people where I can grow, exceed targets and add value.
Contact this candidate