TAYLOR PHILLIPS

(***) *** - ****

EDUCATION

Michigan State University, Class of 2019

Bachelor of Arts and Sciences, Communication Minor in Graphic Design PROFESSIONAL EXPERIENCE

Backcountry.com October 2020 - Present

Digital Sales Associate - Customer Accounts Manager

● Generated sales and maintained customer accounts and for Backcountry.com, CompetitiveCylist.com, Motosport.com, and SteepandCheap.com

● Tailored my communication to meet customer needs in an efficient and exemplary manner whether via posts, emails, or phone calls

● Demonstrated ability to educate customers in order to satisfy their individual needs and ensure correct fit for make/model of their products and equipment

● Cooperated with the sales and marketing team leaders to determine the best products to promote or withdraw Manno Tailoring Company May 2019 - October 2020

Marketing and Sales Associate

● Maintained strong social media and brand presence across digital platforms

● Developed monthly content calendars by managing photography, graphic design, and captions for social media

● Managed digital promotions, sales and tracking data to ensure the appropriate execution of marketing strategies

● Designed print and online marketing campaigns through email, Facebook, Instagram, TikTok, and Twitter

● Utilized social media analytics tools to track customer engagement and draw conclusions to identify effectiveness

● Created and maintained strong client relationships by providing them with consistent and excellent service

● Booked appointments and coordinated events for clients, effectively resulting in successful turnouts Associated Students of Michigan State University -- The Red Cedar Log Publication September 2018 - May 2019 Graphic Designer and Content Specialist

● Developed the creative design and concept of the 2018-2019 yearbook cover

● Demonstrated expert artistic vision with each spread including choosing layout, typography, and photography

● Provided promotional content for digital and social platforms to ensure brand voice is reflected

● Edited proofs to establish consistent and captivating design elements throughout each spread, providing creative and innovative solutions when necessary

● Researched audience needs, interests, and current events in order to present compelling stories and content VIM Magazine Organization September 2018 - May 2019 Production Manager and Designer

● Designed the first digital issue, including photography, layout, typography, and other essential design elements

● Responsible for submitting story pitches for each issue, curating relevant and engaging material

● Conceptualized and wrote articles for published issues, social media blog posts, and other digital responsibilities

● Implemented marketing and promotional tactics to strengthen presence across various social platforms

● Coordinated meetings, social events, community fundraisers, contests and giveaways to enhance brand awareness Spring Advertising Company May 2018 - April 2019

Advertising Intern

● Assisted with the creation of customer promotions, digital marketing campaigns, e-mails, and print media

● Coordinated and improved processes related to creative filing and management of marketing graphics

● Developed and managed company websites and social media platforms, updating online content weekly

● Successfully prepared and executed presentations for potential clients and customers

● Maintained strong relationships with clients, helping strengthen their brand image and raise sales

● Performed analysis of marketing and sales data, monitoring online presence and customer engagement SKILLS

● Graphic Design, Creative Perspective

● Social Media Marketing & Content Development

● Marketing and Sales Strategy

● Adobe Creative Suite (Illustrator, Photoshop, InDesign)

● Interpersonal Communication, Customer Service

● Netsuite

● Microsoft Office

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