FIDI KAY MALONE

T: 407-***-****

Email: adm0eg@r.postjobfree.com

Objective

I am looking to use my Marketing / Advertising and Public Relation skills in a company that will allow me to help grow the company, nurture existing client relationships, and attract new business and opportunities.

I have 29 years’ experience in Food & Beverage Operations / Marketing / Advertising & Sales in addition to guest relations and social media management. I have proved to be an efficient, enthusiastic leader and a coach to developing talent. I have extensive experience in creating & leading teams and producing an enjoyable working atmosphere. I have exceled in the planning of different size events, some as large as 500 people.

Ability Summary

I am a highly motivated, experienced, and dynamic Food & Beverage Operations leader and Marketing Director with extensive marketing & sales experience in promotions, public relations, and social media. I have extensive experience in training and coaching staff management in customer service. I have skills in finding areas that can be streamlined to help reduce costs by a minimum of 20% through tighter control of targeted media & print advertising placements as well as food costs. I am skilled at developing strategic media communications and fostering a community environment with coworkers to meet deadlines in an efficient manner, while increasing customer outreach with cost effective solutions. I have considerable experience of completing projects on short deadlines and building new lines of clients; as well as an impressive record of retaining clients and attracting new ones via promotions, LTOs and Social Media outlets.

Skills

Strong work ethic and leadership skills

Highly dependable

Self-motivated

People person

Powerful negotiator

Conflict resolution

Fast learner

Staff development, training & coaching

Process implementation

Excellent attention to details

Strong written communication

Positive attitude even under pressure

Available for travel to work on projects

Great Customer Service and guest relations (handled guest relations department for up to 7 locations)

Employment History

01/2004 - Current

Marketing & Sales Director / Operations Management Support

Hurricane Grill & Wings

Ponderosa Steakhouse

Member of Fat Brands

Marketing Fund Council

Brand Management:

Develop and manage In-Restaurant creative and brand touch points to include music, promotions, retail, and gift card sales.

Collaborate with website development and executive teams to ensure easy interface for all access points to including menu, nutrition, careers, retail, catering, guest feedback, donation requests, and branding.

Work with IT department to maximize search engine optimization.

Involvement in all brand initiative efforts with corporate office, including marketing and advertising activities, to ensure effective implementation and consistency with brand strategy.

Reinforce the brand’s direction, choices, and tactics by coaching, counseling, and developing managers, and staff while maintaining accountability to culture of genuine respect, understanding, caring and fairness.

Plan and ensure progress through completion of designed projects (i.e., Quarterly Meetings, Local Owner Development) including presentations for internal and external meetings.

Evaluate, recommend, and revise as necessary all communications and initiatives affecting the Brand for simplicity, restaurant readiness, usefulness, and alignment with values, focus, and timing.

Monitor the operational effectiveness of brand initiatives with Operations and Leadership teams and provide prospective root causes of problems and successes to guide future brand initiatives.

Negotiate and buy print advertising as well as Media

Design Ads campaigns and media artwork

Work with Domestic and International Tour Operators and travel wholesalers

Attend Tour & Travel trade shows

Negotiate purchase of LED signage and work on messaging’s programing

Work closely with CVBs and Chamber of Commerce and community organizations

3rd party delivery program implementation increasing sales and branding

Social Media Management

Develop, manage, and monitor the social media activity including responding to all guest feedback and complaints.

Develop and evaluate all media plans and initiatives on both national and regional/local levels by working with agencies during the creative development process and execution of all national and regional/local advertising campaigns, including television, radio, print, outdoor, trade, and alternative media.

Weekly posts on social media engaging existing fans and gaining new ones

Operations

Staff & Management support at the restaurant level during shifts

P&Ls management

Kitchen Management and staffing

Menu ideation with Kitchen Chef and Bar to create new menu and keep up with market trends while keeping focus on food cost and kitchen execution.

Guest survey implementation

Staff coaching and training and team building

Entertainment:

Scheduling weekly entertainment such as DJ and live music as well as Trivia Night, bingo night.

Group Sales & Catering

Work with domestic and international Tour Operators, wholesalers, student groups, churches, wedding rehearsal dinners and wedding receptions as well as family reunions groups. Determine pre-set limited menus and pricings for each market while keeping focus on food cost and service in a timely manner. Manage group sales, bookings, and payment. Make cold sales calls and sales presentations for potential Group Meal buyers. Design and sale meals vouchers and Co-Op with companies to attract group sales and buy outs.

10/1998 to 09/2003

Marketing / Advertising & Sales Director / Multi Units

Plaza International Restaurants Inc. Orlando, FL

DBA Houlihan’s & Sizzler Restaurant

Held the same position as the one I currently have for a multi-unit company with 2 different brands and a total of 12 restaurant locations. Four Full-service restaurant and 8 buffet style restaurants.

09/1984 to 06/1987

Walt Disney

Walt Disney World Guest Relations agent and Representative for the Euro Walt Disney delegations during the process of finalizing agreement.

Education and Training

Completion Date

Issuing Institution

Location

Degree Received

Course of Study

08/1983

Ecole Hoteliere de Fes

Fes / Morocco, MA

2 Years of College o

Hotel & Restaurant Management

Languages:

French (fluent in speaking and writing); German (working use, read & write)

Personal info:

Nonsmoker, like to work out at least couple of times per week. Single mom of 2 daughters.

Personal interests: helping anyone in need, cooking, dancing, traveling and learning new things.

Volunteer Work: Hospitality Community, Chamber of Commerce, Orange County Convention & Visitors Bureau, Experience Kissimmee.

References available upon request.

Contact this candidate