Marketing, Social Media

Location:

Bethlehem, PA

Posted:

June 08, 2021

Contact this candidate

Resume:

Matthew Donchez

610-***-**** ***********@*****.***

SUMMARY

Hard working college graduate with a passion for Marketing and Social Media. Most recent internships have included working at top CPG companies, including Crayola and Stuffed Puffs. Holds multiple badge completions in TrailHead/Salesforce. Eager to take on more knowledge of marketing or sales.

EXPERIENCE

Stuffed Puffs Bethlehem, PA June 2020-September 2020

Social Media & Marketing Intern

Served as the primary point of contact for influencer initiatives and ensured that external communication was aligned with company values and policies.

Implemented quarterly and innovative influencer outreach plan with consistent monthly tracking and analytics for influencer campaigns.

Designed influencer programs that drove social media awareness and loyalty for the brand.

Developed and maintained genuine relationships with social media influencers.

Collaborated with internal teams to ensure seamless plan integration and workflow (e.g., Sales, PR, Legal, etc.).

Assisted and/or led social collaborations for general brand/Influencer partnerships and marketing campaigns. This includes tracking, reporting, and analysis & optimization.

Built and executed social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.

Crayola Easton, PA Summer 2019

Manufacturing Intern

Worked with the Director of Manufacturing to oversee and educate on cross-functional teams, including the assembling and leading department.

Learned the foundations of Crayola materials and product and applied it through material inspection, quality control, inventory, etc.

Improved productivity by performing ergonomic evaluations, time studies, simulation, and line balancing.

Worked with paint and production lines to execute top selling items for back-to-school and holiday exclusive products.

Bloomsburg University Bloomsburg, PA August 2018-May 2019

Work study – Associate for Athletic Department

Managed and handled tickets for athletic games, control parking lots/tailgate area, ball boy for soccer and field hockey events, and work all home athletic events.

Main lead for counting and verifying revenue from ticket sales; compiled report for manager.

Skyzone Bethlehem, PA March 2017-May 2019

Monitored and enforced the facility rules and safety regulations to ensure the overall satisfaction of all customers.

Responsible for leading 5-7 court monitors, managed the different positions, and regulated rotations of the monitors to different areas of responsibility.

Hosted and coordinated all private party events for families including room set up, entertainment, and ensuring all top services are provided.

EDUCATION

Bloomsburg University of Pennsylvania, Bloomsburg, PA May 2021

Zeigler College of Business B.A in Marketing, minoring in Management

GPA – 3.01 Cumulative

INVOLVEMENT & ACTIVITIES

Pi lambda Phi Bloomsburg University August 2018 – December 2020

Participated in a variety of community service activities inclusive of the annual breast cancer walk in October as well as clean ups at local town parks.

Involved with Big Event – went out with organization to clean up Bloomsburg town park.

Coed Ultimate Frisbee Club Bloomsburg University August 2017 – August 2019

Team Member who leads through harmoniously building teamwork and commitment towards a common goal.

Matthew Donchez

610-***-**** ***********@*****.***

REFERENCES

Mr. John Truby Mr. Greg Schmatz

History Teacher/Football Coach Manager

Liberty High School Skyzone

1115 Linden Street 2285 Schoernersville Rd

Bethlehem, Pa 18017 Bethlehem, PA 18017

484-***-**** 610-***-****