CANDIDA BELLO

* ******* *****, *** *********, CT 06870

Home: 203-***-**** Mobile: 203-***-****

LinkedIn: Candida Bello Email: adm058@r.postjobfree.com

- Highly motivated, results-driven executive with 20+ years of global and local marketing communications experience

(Profit and Non-profit).

- Strong interpersonal skills, solid relationships and partnerships with business organizations, individuals and donors.

- Strategic with a creative talent concepting, building and managing innovative communication programs in dynamic environments.

KEY COMPETENCIES

PROFESSIONAL EXPERIENCE

Candida Bello PR Plus, New York Nov 2018 - Current

• Created and executed brand experiences with luxury brands, developed and invited tastemakers, activated sales and managed events for Diane Von Furstenberg (DVF), Burberry, Van Cleef & Arpels, Nannacay, ETRO, Armani, TEFAF New York, MOMA, Mana, Farm Rio in New York, Greenwich, Miami and Boston.

• Created and produced VIP customer experiences at museums, art studios and art fairs in partnership with luxury brands.

• Helped establishing event strategy and raised funds for non-profit CAMFED (Campaign for Female Education) gala that was attended by 550 people in New York and raised U$ 2.2 million.

• Concepted, executed and built community at “Women in Arts" cultural talks attended by art gallery owners, art advisors, art collectors and art enthusiasts.

• Created, invited tastemakers and produced “Challenges of Being in Charge,” a women’s empowerment talk series with panels presented by C-Level leaders from Banking, Beauty, Design, Fashion, Arts and Media. One hundred and fifty people attended each event in New York at DVF and Misha Nonoo. BrazilFoundation Non-profit, New York Jul 2015 - Nov 2018 Director of Development/Fundraising / Business Development

• Build and cultivated solid relationships and engagement activities with the community of existing and new donors.

• Cultivated and generated partnerships with sponsors and donors including banks, corporations, art galleries and auction houses (Sotheby’s), media groups, fashion houses, foundations, hotels, jewelry brands, construction companies, PR companies, beauty brands, architecture firms and interior designers, real estate developers, beverage and liquor brands, insurance companies, tech companies, among others.

• Created donor communication strategy and built fundraising agenda of events in the US and Brazil.

• Executed fundraising events (galas, cocktails, lunches, dinners, and visits) for a community of corporate donors, foundations, individual prospective donors and board members that raised over U$ 6 million to fund social projects in Brazil.

• Increased awareness of BrazilFoundation on social media with a 45% increment of new followers. Ogilvy & Mather, New York Jan 2005 - Sep 2011

Regional Account Director – American Express and IBM Marketing Director – American Express International Jan 2009 - Sep 2011

• Account Services lead — managed relationships with American Express Global Advertising and Brand Management senior clients for Latin America and Canada, rolling out the first unified communication platform at American Express.

• Account Management • Client Services • Strategic and global vision

• Event management • Unique memorable

experiences

• Creative Insights

1

• Maintained global brand direction, consistently understanding local market’s needs, culture and social nuances.

• Brand management for local markets, providing strategic and creative guidance on planning, strategy, campaign development, and local market ideation for consumers (card members and prospects) and small businesses. Advised on and approved institutional and product campaigns.

• Consulted on, coordinated, presented, approved and oversaw communication plans and tactics for global, regional and local clients.

• Managed knowledge — identified and disseminated best practices and efficiencies in the global network. Marketing Director Americas – IBM May 2005 - Jan 2009

• Managed accounts and client services for the United States Demand Generation Group - provided strategic guidance, brand management, developed plans, approved materials, consulted on and oversaw execution of plans.

• Managed, inspired, guided and led team of 15 people including account directors, supervisors, and executives.

• Continuously identified new opportunities with innovative ideas to reach targets.

• Managed relationships with a group of senior clients and internally at the agency with creative, media, planning, finance, human resources and analytics teams.

• Led Regional team in New York for Latin America, overseeing the team; provided strategic guidance on and planned for all advertising, digital, mobile, social media and direct marketing online and offline activities. iBest, Rio de Janeiro, Brazil Apr 2000 - Nov 2003

Marketing Manager - Portal and Internet Service Provider

• Planned, presented, consulted on and approved operation of 360 campaigns with advertising and media agencies.

• Established and managed partnerships with internet portals AOL, Yahoo, UOL, IG, Terra and Globo.com.

• Created and managed a web-based solution to monitor, report, analyze results of campaigns and online activities in real-time to continuously improve performance.

V&S Comunicações, Rio de Janeiro, Brazil Jan 1999 - Mar 2000 Senior Account Executive - Advertising Agency

• Managed the United International Pictures UIP (Paramount, MGM, Dreamworks and Universal) account by delivering strategies and results to senior executives, meeting client's needs, using marketing research, briefing and interacting with creative professionals, collaborating with the media team and obtaining client’s approval.

• Developed innovative media and marketing plans for movie launches in Brazil, consulted on and coordinated events, identified partnerships to promote movie launches in Brazil which resulted in visibility and exposure of the movies to the public and press.

IBM, Rio de Janeiro, Brazil Mar 1996 - Dec 1999

Marketing Specialist (1997-1999), Intern (1996)

• Planned and executed annual marketing communications plan with the agencies Ogilvy & Mather and Wunderman.

• Coordinated and executed corporate events and trade shows throughout Brazil. EDUCATION

Bachelor of Business Administration Jan 1992 - Jul 1997 Pontifícia Universidade Católica (PUC), Rio de Janeiro, Brazil RELATED SKILLS and CAREER DEVELOPMENT PARTICIPATION

• Fluent in English, Portuguese and Spanish.

• Attended Marketing Courses, Seminars and Workshops in Brazil and US including Blackbaud University, Coursera, Masterclass, and NYU.

• Organized art and cultural guided tours in NY, CT and NJ for members of the community. 2

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