VINCENT LOMBARD

Phone: 562-***-**** adlywl@r.postjobfree.com

SENIOR MARKETING LEADER FOCUSED ON DELIVERING KEY BUSINESS OUTCOMES Results-driven marketer with a track record of leading change and growing the sales and profitability of global organizations. Sound business acumen developed through a well-rounded background in Omni- channel, B2C, & B2B marketing programs. Record of collaborating with hardware and software product managers, partner companies, and inside and field sales leadership to develop strategic business plans that maximize marketing reach, ecommerce sell-through, and overall business profitability. Accomplishments founded on strategic thinking, strong analytical and communication skills, & an ability to develop an inspired team in cross-functional, fast-paced organizations. PROFESSIONAL EXPERIENCE

INSIGHT (ACQUISITION) NOVEMBER 2019 – PRESENT

($9B - Global B2B IT Products, Solutions, and Services Provider) DIRECTOR OF MARKETING

Responsible for developing the strategy and leading the teams that execute on Insight’s go to market for ecommerce (via Tigerdirect.com & Insight.com), Commercial B2B sales, and Partner marketing. Role leverages Partner marketing investment to help drive integrated campaigns for both SMB & Commercial customers (0 to 5000 employees). These campaigns are designed to drive demand to either an ultra- efficient ecommerce experience (for smaller/lower LTV customers) or to one of 500+ Insight B2B salespeople (for customers with a projected higher IT spend). In addition to the campaign development, teams are also responsible for enabling sales and deploying, measuring, and reporting on leads, opportunities, and closed won revenue; helping to deliver meaningful ROI for the investing Partners as well as contributing revenue & profit to Insight’s bottom line.

• Primary areas of focus:

o YoY Growth of the $100M unassisted ecommerce/small business sales division in both total revenue and overall profitability (full P&L management). o Delivering an annual Co-Op & MDF budget of $55M via combined digital marketing, sales enablement, and event marketing activities.

o Utilizing the digital reach of the Insight brand websites (Insight.com & tigerdirect.com) as demand & lead generation engines for the commercial sales teams. o Growth of the marketing influenced pipeline for Insight’s Commercial sales division

($1.5B+) via strategic marketing campaigns including targeting key verticals.

• Currently lead 75+ Teammates, including: two Web Merchandising teams (15), a Commercial marketing team (6), and Partner marketing team (6), and Small Business & Customer Support team (50 - in Manila).

• The team deploys a full suite of marketing activities in campaigns developed in conjunction with partners like – HP, Lenovo, Dell, Microsoft, Apple, and other key technology brands.

• Leads cross-functional work with Operations, Partner Management team, and Finance.

• Regularly presents strategy and learnings to Executives (C-Suite, EVPs, SVPs and VPS) as sales marketing and lead generation programs are key drivers to the company's overall growth strategy. VINCENT LOMBARD PAGE 2

PCM INC. (ACQUISITION) DECEMBER 2015 – NOVEMBER 2019

($2B - Global B2B IT Products, Solutions, and Services Provider) SR. DIRECTOR OF MARKETING

Reports directly to the PCM Chief Marketing Officer and is responsible for developing and executing on both the company’s overall marketing and small business sales strategies. Role includes: Creating unified marketing campaigns in commercial Small Business, SMB, and Enterprise segments. Establishing PCM’s thought leadership position & building the reach of a well thought out brand message – one that supports the continued evolution of PCM from a transactional IT product reseller to an end-to-end, high-margin, solutions & services provider - with messaging for our existing customer base, the PCM sales teams, and a focused list of profiled prospects. Also developing a tighter alignment between sales and marketing. Shortening sales cycles and creating a clear ROI link between marketing activities and closed won opportunities.

• Primary areas of focus:

o Delivering Co-Op & MDF marketing dollars generated via combined digital, sales enablement, and event marketing activities

o Transformational acceleration of the $100M ecommerce/small business sales division in both total revenue and overall profitability.

o Utilizing the digital reach of the PCM brand websites (pcm.com, tigerdirect.com, & macmall.com) as demand & lead generation engines for the commercial sales teams. o Continued development of the PCM Brand Marketing & focused thought-leadership content marketing through digital, social, and traditional media.

• Currently leads a team of 12 direct reports and 20+ outsourced sales, creative, and marketing support personnel. Focused on developing new and existing talent, through leadership and continued organizational development.

• The team deploys a full suite of marketing activities in campaigns developed in conjunction with key Partners.

• Charged with maximizing the expertise of external marketing partners and agencies to stay current on best practices and the ever-changing marketing landscape.

• Utilizes competitive intelligence, A/B testing, extensive reporting and analytics best practices, to make data-driven decisions, and ultimately exceed business objectives.

• Regularly presents strategy and learnings to Executives (C-Suite, EVPs, SVPs and VPS) as sales marketing and lead generation programs are key drivers to the company's overall growth strategy. VINCENT LOMBARD PAGE 3

SYSTEMAX INC. (TIGERDIRECT) MIAMI, FL. OCTOBER 2012 – NOVEMBER 2015

($2B - Omni-Channel retailer of IT products & electronics – Retail / B2B / E-Commerce) DIRECTOR OF PRODUCT & PARTNER MARKETING

Responsible for the marketing strategy for the Company’s Commercial Sales Division of 400+ Account Executives in 12 sales offices throughout North America. Leads and oversees the direction and focus of company’s strategic commercial hardware partnerships, identifying methods to maximize revenue and profitability for Partners like HP, Dell, Lenovo, Microsoft, Cisco, and others.

• Designed and developed the TigerDirect Business commercial brand, which assisted the organization with a transition from an “Omni Channel” sales and marketing motion to a stand-alone B2B strategy and allowed TigerDirect Business to clearly articulate its unique value proposition; including: o The integration of a new corporate spokesperson: Kevin O’Leary from ABC’s Shark Tank. o Focused, content heavy, commercial category messaging on all of TigerDirect’s powerful ecommerce platforms. Including the development of programs like Server Xpress. o Vertical based marketing targeting key customer segments like: SMB, state and local government, education, and healthcare.

• Key player in the creation of the company’s Advanced Solutions Group consisting of 30+ technical sales experts and four sales managers; who support the Account Executives in selling more complex IT solutions into the customer base, resulting in increased revenue for data center, software and services product lines.

• Lead the team that managed both internal and external direct marketing, online marketing, event marketing and the internal creative services for the B2B division

• Coached, mentored, and raised the commercial marketing team’s ability to deliver and exceed expectations while creating opportunities for their growth within the company.

• Developed benchmark criteria’s to measure the efficiency and effectiveness of marketing programs that ensured higher return on investment for the company and its vendor partners.

• Developed customer acquisition promotions that helped to deliver new commercial customers to the sales team for development.

• Researched and analyzed economic trends, buying habits and the demographic characteristics of commercial customers, their tastes and preferences for company products and those of competitors

• Worked closely with Merchandising, Product Development, Sales and other Senior Executives to create demand and recognition for the Company and its products. VINCENT LOMBARD PAGE 4

SYSTEMAX INC. (TIGERDIRECT) MIAMI, FL. OCTOBER 2012 – NOVEMBER 2015

($2B - Omni-Channel retailer of IT products & electronics – Retail / B2B / E-Commerce) DIVISIONAL MERCHANDISING MANAGER

Provided the direction and vision to develop and execute the merchandising and sales strategy for several key IT component categories. Managed 6 direct reports (merchants & merchandisers) and worked with key stake holders in both the marketing and executive management teams. Focused on achieving the sales budget of $250M. Coordinated the assortments, merchandising, and marketing of products throughout the 35 store retail foot print, and within the 500+ person B2B sales team, and on the American

& Canadian E-Commerce sales channels. Maximized sales through each of these three business channels. Provided dynamic leadership to positively impact business initiatives and manage the categories while providing experience in merchandising and marketing. Developed new leaders within the merchandising organization to help strengthen the sales and marketing team.

• Provided strategic merchandising direction for three departments and categories within Brick & Mortar Retail Store, Ecommerce, and B2B business channels

• Selected product assortments developed and focused on the core customer demographic.

• Continually evaluated current store floor layout to improve overall consumer shopping experience while increasing the efficiency of store operations.

• Interfaced with Visual merchandising and marketing departments to implement specific product presentations.

• Developed and managed promotional strategy to maximize profit potential and collaborated with marketing to organize advertising for seasonal promotions and sales.

• Grew B2B sales channel revenue by 25%.

• Provided upper management with a rolling forecast for sales that included analysis of NPD data and other market and industry trends.

• Reported quarterly on the categories performance and outlined strategic goals for the coming quarter.

EDUCATION

California State University, Fullerton, California – Business Program U.S. Army, Louis F. Garland Fire Academy, San Angelo, Texas – Honor Graduate MILITARY EXPERIENCE

US Army 1998 to 2002 – 51M – Fire Fighter and Medic – Honorable Discharge SALES AWARD RECOGNITON

Dealer Scope (Consumer Electronics Industry Magazine) Top 40 Under 40 Award - 2004

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