Social Media Digital Marketing

KATHERINE PARKER

719-***-**** linkedin.com/in/katherine-parker-727a211b3 adlyhx@r.postjobfree.com EDUCATION

University of Colorado at Colorado Springs (UCCS) Colorado Springs, CO Bachelor of Arts in General Communications Dec. 2020

• Overall GPA: 3.80

• Dean’s List Honoree Spring 2017-Fall 2020

PROFESSIONAL EXPERIENCE

Barista, Starbucks, Colorado Springs, CO Oct. 2020- Present

• Facilitate customer orders, advertise promotions and new products, and prepare food items and beverages with high accuracy based on customer preferences.

• Communicate effectively with a diverse team to accomplish store and company goals.

• Perform within a fast-paced environment while ensuring customer satisfaction and maintaining a clean and organized workspace.

Digital Marketing Intern, Air Force Academy, Colorado Springs, CO Sept. 2020- March 2021

• Developed targeted content for social media platforms, including Twitter, Facebook, and Instagram.

• Monitored and evaluated web analytics to recommend proactive adjustments to strategies and increase company recognition.

• Researched and reviewed competitors’ digital content and contributed input towards reports detailing project updates, performance analytics, and current marketing trends. Certified Color Artist, Sephora, Colorado Springs, CO June 2017- Oct. 2019

• Provided professional makeup artistry services, worked closely with customers to develop personalized recommendations, and operated cash registers and collected payments.

• Managed and created content for store Instagram account, conveying new services, products, and ongoing promotions to encourage customer engagement.

VOLUNTEER AND LEADERSHIP EXPERIENCE

Volunteer, Marian House & Hanifen Center, Colorado Springs, CO July 2018-July 2018

• Prepared meals for families, separated large amounts of food for further distribution, and acted as a caretaker in the family center, reading books and playing with children.

• Encouraged involvement from others in the community by marketing with signs and fliers that pedestrians passed on the outside of the building.

Vice President of Event Planning, Pi Beta Phi Fraternity for Women, UCCS Jan. 2018- May 2018

• Planned all events for the chapter and ensured their success, including corresponding with venues, vendors, and other on-campus organizations.

• Collaborated with executive board and chapter members to execute chapter objectives. RELEVANT SKILLS

- Social media digital marketing and account management (Facebook, Instagram, Twitter, Snapchat, etc.)

- Experienced with data tracking and trend analysis

- Proficient in Microsoft Office

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