Social Media Marketing
Resume:
Professional Profile
A marketing and public relations director, specialising in driving profitable growth in competitive sectors through implementing comprehensive, innovative marketing plans and business development. Possesses particular expertise in the hospitality, food, beverages and services sectors. An innovative strategist and visionary adept at analysing market trends with a demonstrable record of successfully managing major projects that have enhanced brand impact and visibility. Accomplished at streamlining operations and processes to increase efficiency and reduce costs. Commercially astute and entrepreneurial with an instinct for identifying and maximising new business opportunities and developing new markets. A capable negotiator who utilises exemplary communication, presentation and inter-personal skills to build sustainable working relationships at all levels. Renowned as a motivational and inspirational manager capable of training and developing teams to enable them to fulfil their potential and add value to the business.
KEY SKILLS
Marketing Plans & Strategies Team Leadership Public Relations Product Management Product Development Brand Development Franchise Development New Markets Digital Marketing Social Media Marketing Online & Offline Campaigns Creative Campaigns Risk Management Budgetary Management Contractual Negotiations Collaborations Relationship Development Stakeholder Management Supplier Management Customer Service Deal Closure Career Summary
Group Director of Marketing March 2016 – Date
Al-Thiqa Group, Kuwait
Al-Thiqa Goup, a food a beverages company, includes the Al-Thiqa Restaurants company, the Al-Dana Fisheries company and the Altco FMCG company, which includes brands like Quaker Oats. It has over 500 employees and is one of the regions’ leading corporations. Two of its major brands include Shrimpy and Bushanab. KEY ACHIEVEMENTS
• Increased ROI by over 30 % over a three-year period
• Established innovative successful complimentary marketing strategies for Al-Thiqa brands such as Shrimpy, Bushanab, Eggslut, Chicster, the Backburner and the Hide
RESPONSIBILITIES
• Fully accountable for marketing activities; developing innovative strategies to promote and enhance Group brands, and directing marketing teams in proper implementation of said strategies and marketing plans
• Ensuring marketing plans are aligned with the Group’s overall strategy
• Directing brand marketing activities in United Arabs Emirates, Iraq and Lebanon
• Researching and analysing industry marketing trends to ensure optimisation of brands’ offerings
• Developing compelling, engaging social media and marketing campaigns in line with corporate brand guidelines and constantly reviewing campaigns to test effectiveness and identify areas of improvement
• Coordinating marketing activities with other depts to ensure uniformity of purpose - collaborating with customer service, product development and communications teams to create effective content based on feedback from B2B and end-users Marketing & Public Relations Manager Jan 2013 – Feb 2016 The Sultan Center Group - Restaurants
KEY ACHIEVEMENTS
• Successfully managed the marketing and PR strategies of 15 brands: Ruby Tuesday, Abou el Sid, Butchers’ Den, Prime & Toast, Wasabi, the Burger Hub, Pizzetta, Pickles, Wok Hay, Jeans Grill, Pintxos, Ward O Heil, Ward O Sharbat, Layalina Café, and Mearmisha
RESPONSIBILITIES
• Accountable for the marketing dept. Coordinated activities of team members in implementing complementary tools
• Developed and implemented business plans, marketing plans and strategies to meet expectations of Kuwait’s target audience towards the brands’ assets
HUSSEIN EL-SAYED
Senior Marketing Director
Kuwait
adlxzg@r.postjobfree.com
linkedin.com/in/hussein-el-sayed-b010a119/
• Oversaw franchise opportunities and operational demands to gain understanding of their requirements with a view to providing applicable marketing strategies
• Tracked and calculated organisation’s ROI; compiled monthly reports for the attention of senior management Marketing & Public Relations Manager – Kuwait & GCC Oct 2007 – Nov 2012 National Arabic Company – Intercontinental & Crown Plaza Hotel (Restaurants) KEY ACHIEVEMENTS
• Established marketing depts. and recruited personnel for NAC branches in Kuwait and Egypt
• Launched the grand opening of several branches: Egyptian branch of Ruby Tuesday brand on a Nile boat and City Stars shopping mall, and Kuwaiti branch of Ruby Tuesday in Al Shaab Village shopping mall and 360 mall
• Launched grand openings in Kuwait: Peppes Pizza in 360 Mall, and Spa Aqua Tonic in Crowne Plaza & Intercontinental hotels
RESPONSIBILITIES
• Managed marketing and PR strategies of five brands: Ruby Tuesday, Peppes Pizza, Sakura, Ayam Zaman, and Noukhaza
• Oversaw franchise opportunities and operational demands to gain understanding of their requirements with a view to providing applicable marketing strategies
• Developed and implemented business plans, marketing plans and strategies to meet expectations of target audience towards the brands’ assets
• Accountable for the marketing dept. Coordinated activities of team members in implementing complementary tools
• Managed promotional activities including participation in trade shows; collaborated with production managers and advertisers to ensure brands received positive reviews
• Worked closely with franchisees in MENA region
• Tracked and calculated organisation’s ROI; compiled monthly reports for the attention of senior management Marketing & Public Relations Manager Aug 2001 – Aug 2007 Al-Nadha Al Massriya Publishing Firm – Al Nadha (Egypt) KEY ACHIEVEMENTS
• Managed the grand opening of Cairo’s International Book Fair, 2005 – 2007
• Developed close working relationships with Egyptian media
• Established the company’s electronic publishing dept. RESPONSIBILITIES
• Developed and managed media plans and campaigns
• Communicated and negotiated with authors, writers and other artists on procedural matters
• Oversaw the export and importation of books
• Arranged local events and managed book fairs to ensure exposure and community participation
• Optimised marketing and public relations activities to ensure strong contribution in generating income for the organisation
• Collaborated with the business development team in exploring new frontiers for potential customers to help boost the organisation’s profile
• Developed close working relationship with Cairo’s international book fair Professional Development
• Skillacademee – Certificate of Excellence, Digital Marketing 2019
• Skillacademee – Certificate of Excellence, Search Engine Optimisation (SEO) 2019
• Skillacademee – Certificate of Excellence, Search Engine Marketing (SEM) 2019
• Skillacademee – Certificate of Excellence, Fundamental of Digital Marketing & Google Analytics 2019
• Skillacademee – Certificate of Excellence, Social Media Marketing (SMM) 2019
• Crowne Plaza Hotel/Intercontinental Hotel – Certificate Best Marketing Team
• Ruby Tuesday GCC – Most Valuable Player, 2011
• Canadian Training Center of Human Development – Certificate, Power of Self Confidence
• Linguistic programming (NLP) – Diploma, Member of American Board of Neuro
• Linguistic programming (NLP) – Certificate, Neuro Development
• American University of Cairo – Certificate, Organization Behaviour
• American University of Cairo – Certificate, Marketing Management
• University of Cairo – Certificate, Principles of Management
• American University of Cairo – Certificate, Computerized Accounting Education
MBA Marketing Oct 2015
Phoenix University of Tempe, Arizona, USA
Bachelor of Business Administration and Marketing 1996 Cairo University, Egypt
High School Diploma 1989 – 1992
Riverside Military Academy of Georgia, Atlanta, USA Competencies
IT Skills: MS Office including Excel and PowerPoint; Oracle Languages: Arabic-Mother Tongue; English-Fluent
References Available Upon Request
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