VICTORIA GUGILEV

**** **** **** ******, ********, NY 11229 • Email: adlwwl@r.postjobfree.com • C#: 646-***-**** PROFESSIONAL HISTORY:

Carat, New York, NY

Integrated Media Director February 2018 – November 2020 Associate Media Director August 2017 – February 2018

• Key Clients: Pfizer Consumer Health (Advil/Centrum/Emergen-C/Chapstick/Nexium/Robitussin/Prep-H)

• Responsible for total management of assigned client’s business (both traditional & digital media channels) throughout the entire strategic, planning and implementation process

• Develop a close partnership with all agency service line leads, to ensure proper team resource management and adherence to contract terms

• Evaluate portfolio media/communication opportunities and provide recommendations

• Manage expectations of clients and deliverables, while investigating opportunities to further better client ROI

• Research and implement new techniques that are relevant for clients’ media strategies

• Collaborate with Group Director in creating yearly contracts for both client and vendors

• Lead on staff management and development, including setting up new hires, training and mentoring media planning teams

• Construct and deliver accurate, honest and timely performance management documents

• Develop and maintain trusting collaborative relationships with senior level clients Zimmerman Advertising, Fort Lauderdale, FL

Associate Media Director November 2015 – July 2017

• Key Clients: Michaels, Five Below, Boston Market and TaxSlayer

• Grow business opportunity within current client roster, by building client relationships and demonstrating a thorough knowledge of their key business goals and concerns

• Accountable for setting communications and strategies, planning, implementation and tracking of all media activity

(Inclusive of both Traditional and Digital Media)

• Work with internal offline and online buying teams to gauge media performance and KPIs to determine the extent to which the original objectives and strategies were met

• Consistently bring new media and technology for ideation and application

• Responsible for managing the planning team – developing their skills, evaluating their performance and managing their growth

• Balance, prioritize and properly assign work associated with multiple, concurrent projects

• Actively involved in the education of internal and external teams on media capabilities The Media Kitchen, New York, NY

Strategy Supervisor March 2015 – November 2015

• Key Clients: Combe (Vagisil, JFM& SeaBond), Bic (Soleil & Lighters)

• Trained and mentored current planning team on strategic and tactical traditional media planning with emphasis on Print, TV & OOH

• Lead negotiations and planning of Upfront TV activity, as well as, providing quarterly Digital recommendations OMD, New York, NY

Strategy Supervisor April 2013 – March 2015

• Key Clients: Coty Fragrances, VISA, Nissan Global, Emerson Electric, Icelandair & Fisherman’s Friend

• Developed strong understanding of all clients’ businesses to deliver innovative multi-market programs with emphasis on Print, TV, Digital & OOH

• Provided constructive oversight and training of Strategy team (including 3 Planners & 2 Asst. Planners) to ensure completion of projects accurately and efficiently

• Lead communications with OMD staff, creative agencies, vendors and all levels of clients

• Performed extensive evaluation of client proposals and strategies for effectiveness, synergy and ROI Created and presented media plans to clients with full reasoning, research and ROI expectations

• Assisted management with client contract negotiations of SOW and fees, as well as, the development of standardized global processes for multiple market implementations Horizon Media, New York, NY

Senior Brand Strategist/ Brand Strategist September 2010 – April 2013

• Provided strategic and tactical media recommendations, based on clients marketing needs and goals (Trident Gum)

• Lead all presentations and day-to-day client/agency communications

• Briefed and assisted all buying teams with analyses for various media (TV, Digital, Print, Radio and OOH)

• Developed and present competitive analyses, utilizing industry and client resources

• Maintain yearly forecasts and monthly budget documents MediaCom, New York, NY

Media Planner May 2008 – April 2009

• Provided strategies and tactics, based on changing marketplace conditions, to ensure maximum performance for appointed clients: Staples, Edible Arrangements and De’Longhi

• Assisted buying teams with RFP development and analyses for various Local and National media (Print, TV, Radio and OOH)

• Developed and presented competitive analyses presentations

• Maintained yearly forecasts and monthly budget documents

• Trained and mentored Assistant Planner

Optimedia, New York, NY

Media Planner July 2006 – April 2008

• Negotiated rates, positioning and added value proposals for appointed clients: Armani/European Designer Fragrances, British Airways, Citizen Watches and International Securities Exchange

• Planned and executed different types of Local and National media (Print, Online, OOH and Radio) by analyzing various data sources

• Worked closely with creative agencies to ensure appropriate strategic outline is reached

• Evaluated presentations by media vendors to obtain beneficial opportunities for all clients

• Updated monthly flowcharts and budget documents

• Maintained close relationships with all clients and sales reps

• Acquired research using specific trade resources EDUCATION:

BBA: Business Administration in Marketing/Advertising June 2006 Minor: Clinical Psychology

Bernard Baruch College, New York, NY

Vice President of: Advertising Society and Member of: American Advertising Federation SKILLS:

High level proficiency in: Microsoft Office, Photoshop, NPower, Donovan, TNS Stradegy, eTelmar, Telecume, MEMRI and/or Clear Decisions, AdViews, Squad, SRDS, MediaTools

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