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Sales Manager

Cebu City, Philippines
April 23, 2021

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Ace corner Queen Streets Doña Maria Village 2 Punta Princessa Cebu City, 6000

Phone: +63.917-***-**** +63.32.4184254 E-Mail: Professional Summary

An accomplished marketing and sales professional with over 13 years managing brands, media and technology products spanning construction solutions, digital advertising & content, event management, and virtual worlds. Known for my analytical yet assertive approach to product and market management. I am a bold visionary but I make sure that I adhere to the Project Management standards, ensuring delivery and sustainability of products and marketing systems. With an entrepreneurial approach to business, I adhere to conservative operations costs and bottom line management approach coupled by intensely creative sales strategies. I am ultimately known for my uncompromising belief in the creative solution.

As a team leader, I am decidedly a Vanguard leader, with a democratic, pragmatic approach yet able to influence multi-cultural teams or audiences to buy into my ambitious visions. Specialties: General management, Product development, Content and marketing management, Sales and business development, Strategic planning, Project management, PR Current Activities

Founder and Outreach Program Head Oct 2013 – Present VOLUNTEERS ANONYMOUS PH ( )

#VolunteersAnonymousPH is a group of driven friends whose general aim is to be an avenue for collaboration amongst those who are doing relief operations for the victims of the recent earthquake and typhoon Yolanda. In short, we are a group of people offering to collaborate and unite all the heroes helping out our brothers and sisters here in the Philippines. Professional Experience

National Business Development Manager Jan 2019 – Present CEED MARKETING

Responsible for securing new revenue within the group’s existing portfolio of clients as well as seeking new businesses; Total team size: 6 Business Development Officers

Achieve personal sales targets by developing new business with existing and potential clients.

Take a solutions and consultative sell approach to ensure clients’ needs are accurately met.

Create and implement a structured plan to achieve set targets.

Develop and implement sales strategies.

Undertake cold calling, ensuring that the number of calls meets call targets as set by management.

Schedule and attend client meetings, ensuring that number of meetings meets targets as set by management.

Participate in sales campaigns to drive revenue and increase product growth.

Help the business grow social media product sales. 2

Actively and successfully manage the sales process: lead generation; credentials pitch; asking questions; solution pitch; negotiation; close; handover to Sales Team.

Prepare proposals and detailed costings and prepare contract documents for review by General Manager prior to negotiation with clients.

Develop new business relationships.

Present effective and professional presentations on CEED Marketing’s / CIMA Scent’s products

Manage and maintain a pipeline and ensure all sales administration is kept current at all times.

Develop, maintain and apply a high level knowledge on all the products of CEED Marketing

Report on sales, activity and performance as required by General Manager

Actively monitor market trends through personal contact with clients, attend industry associated meetings/events and seminars. Provide feedback to General Manager. General Manager – SBU Visayas Sales Apr 2018 – December 2018 PPC ASIA CORPORATION

Responsible for account management strategy and sales growth for product lines of automotive parts and consumables for regions covering the entire visayas. Total Team Size: 4 Regional Sales Managers and 4 Business Managers

Tasked to grow market shares and open new business partnerships and accounts

Assigned to change the market perception regarding branded automotive tires and consumables vs. generic or low end cheap alternatives

Negotiate contracts with LGU, trucking and delivery companies, and taxi fleet operators

Balance growth with prospective new accounts

Solid understanding of the regional market dynamics and challenges and prepared to address and change course when appropriate

Sales and Marketing Head Apr 2017 – Apr 2018

M LHUILLIER FARM GROUP OF COMPANIES (CEBU SAFARI AND ADVENTURE PARK) Total Team Size: 2 Marcomm Officers, 4 sales supervisors, and 2 graphic designers

Direct, manage and coordinate the implementation of the sales & marketing strategy developed – for both the local and international markets.

Prepare an efficient and effective sales & marketing strategy and yearly business plan.

Directing, managing and coordinating the sales team for the resort.

Guide the team on issues concerning pricing, branding, and product enhancements.

Customer relationship and responds to customer reviews and feedback in a timely and professional manner.

Provide guidance in preparation of monthly reports.

Coordinate the Resort’s participation in local and international campaigns.

Strongly involved in business community and trade organizations.

Manage relationship between the camp and account base, including embassy and government accounts.

Achieve best rates for the camp through active negotiations with sales and marketing related suppliers.

Lead the sales meetings, reporting on activities, market trends and business leads, etc. 3

Corporate Marketing Manager Jul 2015 – Apr 2017

TREASURE ISLAND INDUSTRIAL CORP. (ISLAND PREMIUM PAINTS) Appointed to lead the entire marketing function through a turnaround. Assumed majority of responsibilities & accountabilities in my department and lead the development of national-level brand positioning and general marketing initiatives. Total Team Size: 5 Brand Managers

Led the development and implementation of annual marketing plans that resulted in the consistent sales increase in a cutthroat competitive industry.

Drove the development and implementation of media strategies that resulted in improved efficiency and accelerated sales growth and profitability.

Directed the development of interactive, direct marketing, media, creative sales promotion and PR strategies.

Built entirely new staff of marketing professionals

Launched and directed the first ever “65TH ANNIVERSARY GALA” for the company

Responsible for design, development, and implementation of consumer research

Controlled three (5) outside agency partners including; General marketing advertising, social media marketing, print placement and Yellow Pages advertising agencies

Championed marketing programs and general business solutions resulting in increased brand recognition in Visayas and Mindanao

Business Development Manager Jan 2012 – Jul 2015


Tasked to improve the organization’s market position and achieve financial growth. Defined long- term organizational strategic goals, built key customer relationships, identified business opportunities, negotiated and closed business deals and maintained extensive knowledge of current market conditions. Worked in the senior sales position within the company.

Attend industry functions, such as association events and conferences, and provide feedback and information on market and creative trends.

Present to and consult with mid and senior level management on business trends with a view to developing new services, products, and distribution channels.

Identify opportunities for campaigns, services, and distribution channels that will lead to an increase in sales.

Using knowledge of the market and competitors, identify and develop the company’s unique selling propositions and differentiators.

Submit weekly progress reports and ensure data is accurate.

Ensure that data is accurately entered and managed within the company’s CRM or other sales management system.

Forecast sales targets and ensure they are met by the team.

Track and record activity on accounts and help to close deals to meet these targets.

Work with marketing staff to ensure that prerequisites (like prequalification or getting on a vendor list) are fulfilled within a timely manner.

Ensure all team members represent the company in the best light.

Present business development training and mentoring to business developers and other internal staff.

Research and develop a thorough understanding of the company’s people and capabilities.

Understand the company’s goal and purpose so that will continual to enhance the company’s performance


Project and Program Support Manager Jul 2008 – Jan 2012 EzyVA ( / Virtual Elite Business

Handles the entire program of Virtual Elite Business – an education arm of Responsible for making sure that relevant policies and procedures are in place to enable the development, delivery, monitoring and evaluation of all Business Operational activities undertaken by the company. Also in charge of supervising and coordinating the activities of junior staff.

Overall responsibility for short/medium term planning and organization of all resources.

Developing and managing interdisciplinary teams for multi- party projects.

Participating in the sales process by identifying business development potential.

Writing up reports on business operations for the executive staff.

Attending regular progress meetings with Senior Managers.

Creating a positive culture where the work can get done.

Identifying and managing risks, issues and dependencies.

When appropriate, provide operational cover for absent Senior Managers. Other Experience – Events Management

2011 The Search for W.I.N.N.E.R.S. (Women Entrepreneurs) Client : Mandaue Chamber of Commerce Role: Program/Stage Manager One Cebu Business and Sustainability Summit

Client: Cebu Province Role: Stage Manager

PBA Petron Blazer vs. Cebu Niños Basketball Playoff Role: Event Coordinator

2010 The Michael Jackson World Tour Tribute Concert Over Coffee Management Prod Role: Line Producer

San Miguel Pale Pilsen, Time Na!

Client: San Miguel Beer Role: Cebu Leg coordinator Sam and Pokwang, One Night Only!

Over Coffee Management Prod Role: Producer and Marketing Specialist 2009 Stories from the North Pole

Over Coffee Management Prod Role: Producer

PBA – Brgy Ginebra kings vs. Cebu Niños

Over Coffee Management Prod Role: Event Producer / Coordinator 5

PBA – San Miguel Beermen vs. Cebu Niños

Over Coffee Management Prod Role: Event Producer / Coordinator In THE COMPANY OF MOM: A Mother’s day concert with Aiza and the Company Over Coffee Management Prod Role: Event Producer / Coordinator Intimate: A Valentine Evening with Sitti

Over Coffee Management Prod Role: Event Producer / Coordinator Education

UNIVERSITY OF THE PHILIPPINES – LOS BAÑOS June 2009 – Mar 2011 Bachelor of Arts in Multi-media Studies

UNIVERSITY OF CEBU June 1996 – Mar 2001

Bachelor of Science in Commerce – Management Accounting Skills

Strategic Thinking Leadership Communication

Change Management Calm under pressure Result driven

Technical knowledge Innovative New Product Launches

Social Media


Website Management Competitor Analysis

Brand Analysis Staffing Projects Print / Offline Campaigns


Character Reference


VP – Sales and Marketing – IPI (+63) 917-***-****


Engineering Manager – M Lhuillier Farm Group (+63) 915-***-**** Dr. GLENN MATTHEW Y. PEREZ

Head of Life Sciences and Research – M Lhuillier Farm Group (+63) 917-***-****

Contact this candidate