Social Media Sales
Resume:
Thomas “Andy” Orrell
Lakeland, FL 33812
adlw8j@r.postjobfree.com
linkedin.com/in/tandyorrell
Major Accomplishments:
In charge of repositioning and rebranding Polk County’s Indigent Health Care division to maximize free health care services to over 60,000 residents
Increased sales by over 400% at the American Stage Company, leading to seven years of record growth and the need to move into larger facilities to meet demand
Constructed and maintained a communications network keeping over 6,000 Polk County Government employees educated about important workplace and health related information
Created United Way of Central Florida’s first social media plan, which increased public use of the organization’s social media channels by 40%
Computer Skills:
Cision, HubSpot (Inbound and Marketing Certified), InDesign, Illustrator, Photoshop, Dreamweaver, FinalCut Pro, SharePoint, Google Analytics, SEO Specialization, Microsoft Office, Mail Chimp, Constant Contact, Geo Fencing, SharePoint, HootSuite
Experience:
Quest Corporation of America Land O’ Lakes, Florida
Senior Communications Manager 2020 – Present
Worked with internal task force to create the 2020 business plan that guided our team to exceed yearly sales goals by 41%, helping generate $1.1 million dollars in revenues
Directly responsible for increasing FDOT District One employee understanding of, and reliance to, the Vital Few initiative
Managed media relations campaign that increased participation in, and coverage of, Florida State Congress’ M-CORE media availability with FDOT Secretary Kevin J. Thibault by 50%
WellCare Health Plans/Centene Corporation Tampa, Florida
Manager, Strategic Communication 2018 – 2020
Managed internal and external communications for the Quality, Pharmacy, Sales, Corporate Responsibility, and Diversity & Inclusion departments
Led communications campaign that increased internal quality scores on the Associate Online Survey to an all-time company high of 17% over the industry average
Increased scores from 20% to a perfect 100% on the annual Corporate Equality Index and Disability Equality Index
Created communication and marketing plan that increased use of the RxEffect tool by doctors throughout our markets by 15%
Designed all collateral and communication planning around our yearly Quality Week initiative, increasing associate participation by 27%
Global-5 Communications and Marketing Orlando, Florida
Senior Public Relations and Marketing Specialist 2016 – 2017
Acted as liaison with FDOT management for I-4 Ultimate, Florida's largest public works project, which directly affected over 2 million residents and visitors yearly
Managed Global-5’s Tampa office, helping oversee the formation of the Tampa Bay Future Corridors project
Marketed and oversaw outreach opportunities for Safe Mobility for Life to diverse groups throughout Florida
Promoted Florida 511 to the media and the public in key regions
Oversaw promotion of the ITSFM system to government entities throughout the America southeast region
United Way of Central Florida Highland City, Florida
Communications and Social Media Manager 2015 – 2016
Redesigned the company’s website and online giving platform, leading to an increase of $220,000 in annual online giving
Managed and grew presence across social media channels, including Facebook, Twitter, LinkedIn, YouTube and various other social media platforms
Helped create three-year communications plan that increased annual giving by 20%
Polk County Board of County Commissioners Bartow, Florida
Public Information Officer 2012 – 2015
In charge of coordinating information campaign to increase participation of 6,000 employees in yearly Open Enrollment process
Coordinated communication efforts to get Polk County designated as Florida’s first “Purple Heart” county, as well as helping solicit funding for the county’s first Purple Heart Memorial
Managed health and wellness campaign that helped reduce employee smoking by over 60%
Member of six-person team that redesigned Polk County Government’s website and created the organization’s first employee intranet
Created marketing and communications plans that formed the bases for the Polk County Government’s leadership development program, Project LEAD
American Stage Company St. Petersburg, Florida
Director of Marketing and Communications 2003 – 2010
Increased subscription sales by over 200%, bringing in more than $250,000 annually
In charge of communication and marketing efforts behind launching the only originally built professional theatre performance space in Pinellas County history
Created organization’s first marketing and communications plan, which helped guide the theatre to record sales numbers and greater brand recognition
Redesigned the company’s website to streamline the online sales process, helping increase online ticket sales by $143,000 annually
Organized several focus groups to mine information regarding ways to increase attendance by a younger demographic (specifically age 25-35), leading to the creation of the American Stage “After Hours” Series
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