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Sales Representative

Location:
Minneapolis, MN
Salary:
175000
Posted:
April 23, 2021

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Resume:

Scott Meisenheimer

**** ********* **** · Edina, MN 55424 · 678-***-**** · adlw21@r.postjobfree.com

HIGHLIGHTS:

Executive Vice President in consumer-packaged goods industry with 25 years of revenue generating sales.

Relationship-based leader with successful results developing sales and marketing teams. Experience in new business development in regional and national accounts as well as growing sales in established accounts.

Highly effective communicator and marketer. Excellent presentation, negotiation, closing and training skills.

Independent, resourceful and strategic. Consistent in obtaining profitable sales results on a global, national and regional basis ranging from $20M to $150M in annual revenue.

PROFESSIONAL EXPERIENCE:

Poly-Tex, Inc

Executive Vice President of Sales and Marketing – Minneapolis, MN March ‘19 – Present

As a member of the senior leadership team, manage sales, marketing, customer service and operations for the consumer division. Direct sales and marketing efforts to achieve objectives and financial goals established in the company’s annual operating plan.

•Plan, develop, organize, implement, direct and evaluate the sales function and performance, operational efficiency, organizational capabilities, channel capacity, sales planning and forecasting and sales strategies.

•Collaborate with finance leaders to help all departments achieve annual growth goals.

•Partner with existing and new manufacturers to drive revenue and profit growth.

•Drove profitable 2019 YOY divisional sales by 25% throughout US ecommerce channel

•Drove profitable 2020 YOY divisional sales by 46% throughout US ecommerce channels and restaurants

Pinnacle Climate Technologies

Vice President of Sales – Minneapolis, MN March ‘17 – March ‘19

Provide leadership and coordination of company sales and marketing functions, develop and implement sales and marketing strategies, and monitor and analyze sales and marketing activities against goals.

Create and execute monthly/quarterly sales and marketing plans, determining how to leverage the budget, team and resources to maximize revenue generation and brand messaging effectively.

Drive the development of short and long-term plans for sales, marketing and customer service to support company strategic initiatives and meet company growth and profit objectives.

Champion, develop and implement strategies for new channel penetration and growth, working with the CEO and other stakeholders to align new channel strategy with overall corporate goals and objectives.

Drove profitable 2017 YOY sales by 25% throughout US and Canada hardware, co-op, farm and ag, distributor, automotive, OEM and eCommerce channels through existing and new product introductions.

TNT Marketing

Manufacturing Sales Representative – Seattle, WA (residing in Minneapolis, MN) Dec ‘14 – March ‘17

Committed vendor representative for the largest and most exclusive CPG products throughout multiple categories.

Developed and drove programs with all levels of management and departments at Costco, Amazon and Walmart.com with annual sales of $80M+

Consistent success with program presentation and placement, brand development, promotion and sales performance evaluation.

Westpro Power Systems

Vice President of Sales – Pewaukee, WI (residing in Minneapolis, MN) June ‘11 – Dec ‘14

Launched “start-up” outdoor power equipment company generating revenue in excess of $20M within three years.

Develop and manufacture and introduce new line of Westinghouse generators and pressure washers.

License and manage Westinghouse brand for product portfolio.

Responsible for revenues and the execution of the company’s annual sales plan.

Develop, implement and manage detailed and accurate sales forecast.

Create strategies with account base to maximize sales, profit and market share.

Expand existing business with new product and category development.

Work with marketing department to develop communications, literature, merchandising, packaging, and website.

Work with product development team to create account, channel and region-specific specifications and features.

Participate in retailer and distributor generator and pressure washer category reviews.

Research and monitor customer, market and competitor activity to provide feedback to company leadership team and other company functions.

HomeRight Corporation

Sr. Director of Sales – Minneapolis, MN January ‘11 – June ‘11

Provide leadership and coordination of company sales and marketing functions. Develop and implement sales and marketing strategy. Monitor and analyze sales and marketing activity against goals.

Establish and implement short- and long-range goals, objectives, policies and operating procedures.

Supervise the planning and development of company marketing and communications materials.

Working with regional, national and international accounts to secure placement of product portfolio that includes powered painting equipment, heat tools, lawn and garden tank sprayers and automotive cleaning products.

Secured Walmart power paint sprayer category capturing more than $15M in annual revenue.

Increased Lowe’s painting applicator business from $2M to over $10M in annual revenue.

Wagner Spray Tech Corporation

Vice President of Sales – Atlanta, GA / Minneapolis, MN December ’07 – September ‘10

Responsible for the North America Wagner business management and sales for all product categories.

Manage company’s $150M consumer decorative finishing financial performance.

Exceeded top and bottom line sales goals in 2008 by managing a team of skilled, five direct and twenty independent, sales personnel and trained analysts.

Driving consumer sales through mass merchants, home improvement, clubs, catalog / internet and wholesale distributors. Sales management through a variety of accounts such as Lowe’s, Walmart, Costco, Ace, True Value, Amazon, Menards, Northern Tool, QVC and Orgill.

Develop and negotiate annual product offering and marketing programs working closely with executives and merchants.

Customer collaboration with data, forecasting, logistics, corporate initiatives, trends and market strategy.

Drive profitable sales with product strategy and planning, forecasting, market development, demand generation, inventory management and expense management.

Wagner Spray Tech Corporation

National Account Sales Manager – Atlanta, GA April ’03 – November ‘07

Developed and drove annual sales plans with The Home Depot US, HD Supply, Depot Direct, Home Depot Mexico and Home Depot Tool Rental US and Canada.

Executed new product launches and marketing plans that grew sales volume from $30M to $63M.

Exceeded top line sales goals for 2003, 2004, 2005, 2006 and 2007.

Implemented a process to collect, analyze, and format POS data feeds from Home Depot in order to assist the merchants in category management.

Designed and implemented a “category” / seasonal promotional plan which resulted in securing multiple advertising, wingstack and end-cap placements throughout the entire year.

Major success with piston pump paint sprayer test. Secured program placement in the Northeast and Southwest regions in 550 Home Depot stores. Incremental volume, by displacing competition, in excess of $20M for 2008.

Awarded “Home Depot’s Partner of the Year” in 2005.

The Stanley Works

Business Development Manager, Bostitch Tool Division – Atlanta, GA April ‘02 – April ’03

Managed sales to The Home Depot and Home Depot Tool Rental. Sales goal in excess of $45M with annual growth objectives that exceed 22%.

Secured placement of new Stanley products during a core line review. This 25% increase in product listings added over 20% in incremental sales volume in 2002.

Launched a new generation of lightweight magnesium pneumatic nailers and staplers.

National placement of promotional end-caps with value-added air compressor kits.

Drove cross merchandise opportunities through Pro Desk and Contractor check-out.

Worked with the Home Depot purchasing department to secure additional private label tape measure business for employee use.

Campbell Hausfeld

National Account Sales Manager - Atlanta, GA March '99 - March '02

Propelled sales in a $70 million territory with 20% annual growth objectives. Account base comprised of four Home Depot regional buying offices; Atlanta, Tampa (Puerto Rico), New Jersey (Villager’s Hardware) and Boston. Product categories included; air compressors, air tools, generators, welders, winches, hoists, airless paint sprayers, and related accessory programs.

Consistently exceeded performance goals and increased sales over 28% annually.

Conceptualized and launched new generation of contractor air compressor products and packaging. Category sales spiked 200%.

Created and implemented “out for repair” program to reduce warranty expense with both compressor (D25) and paint sprayer programs (D24).

Drove business through “core” management elements such as best practice integrity, off-shelf merchandising during promotional periods and new product placement.

Recruited, trained and managed 22 Campbell Hausfeld retail sales representatives and three district managers.

Developed and executed training seminars for new hires throughout the country.

2000, 2001 and 2002 – “Quota Buster” Award for exceptional sales and management performance.

Regional Account Sales Manager – Cincinnati, OH March ’98 – February ‘99

Sales management of a $16 million territory with 18% annual growth objectives within the Midwest region.

Exceeded performance goals and increased sales over 30% with 12 new accounts.

Managed approximately 75 accounts within a five-state geographic territory.

1999 – “Quota Buster” Award for exceptional sales and management performance.

Regional Sales Representative – San Francisco, CA December ’96 – Feb ‘98

Account management and sales responsibility for Orchard Supply Company.

Service and training management of regional Home Depot stores.

EDUCATION:

University of Arizona, Tucson, AZ May ’87

BS in Political Science, Minor in Business Administration

National University School of Law, San Diego, CA May ’92

Doctorate of Jurisprudence



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