ISHA GANGWAR

Mobile: +91-817*******, +91-995*******

E-Mail: adluaf@r.postjobfree.com, adluaf@r.postjobfree.com

SENIOR PROFESSIONAL: Content Management/ Operations/ Product Management

Location Preference: Anywhere in India

PROFILE SUMMARY

A result-oriented professional offering 10+ years of pioneering experience in the areas of:

Content Management Catalogue Creation Category Building

Catalogue Uploading Demand Management Product Listing

New Product Development Marketing Data Analysis

Experience in developing content strategy aligned with short-term and long-term marketing targets

Collaborated with marketing and design teams to plan and develop site content, style and layout

Utilized content management systems to analyze website traffic and users engagement metrics

Managed content distribution to social media platforms to increase web traffic

A highly creative individual who can develop innovative concepts with customer appeal

Possess diverse cultural interests with the capability to assimilate new information quickly

Capability to see things through from concept to completion in a challenging environment

Identified requirement of client with respect to technical solutions as well as providing cost optimizing solutions

Proven leadership, negotiating and influencing skills and capability to achieve goals through teamwork, collaboration, relationship management in matrix and entrepreneurial organizations.

ORGANISATIONAL EXPERIENCE

Aug’19 – Till Date : Amazon Development Center India, Lucknow VCS

Growth Path:

Aug’19 – Till Date : CS Associate

Role:

Critical part of our mission to deliver timely, accurate and professional customer service to all Amazon customers.

Vital position requires an action-oriented, flexible problem-solver who will assist customers in expediting orders and correcting post-sales problems.

Responsible for assisting customers with any inquiries while ensuring the highest standards of customer service are met.

Helping customers resolve purchasing problems to assisting customers with relevant products and services.

Identifying logic to define categories and mapping of entire product catalogue to relevant categories on market sites

Customizing the complete range of products as per required category

Sept’18 – Mar’19 : Vedashraya Ayurvedic Remedies Pvt Ltd, Lucknow

Growth Path:

Sept’18 – Mar’19 : Business Development Manager

Role:

Developing and executing creative concepts for online and offline promotions

Working closely with Director for social campaigns, direct sales and new product research.

Identifying logic to define categories and mapping of entire product catalogue to relevant categories on market sites

Customizing the complete range of products as per required category

Finalizing, approving, and listing the product portfolio on the company website

Designing category-wise promotion strategies to improve sales with team; driving demand through marketing campaigns including market search, email marketing, advertorials and promotions

Researching, compiling and preparing written information about catalogues and publishing it on the institution's website

Training and managing team of 12 including Sales Executive, stockist

Completing monthly targets.

Monitoring performance of new product lines and using learning for future programmes

Mar’18 – Aug’18 : Fresh Leaf Ventures Pvt Ltd, Lucknow

Growth Path:

Mar’18 -Aug’ 18: Digital Marketer

Role:

Developing and executing creative concepts for online promotions

Working closely with Director for social campaigns

Identifying logic to define categories and mapping of entire product catalogue to relevant categories

Customizing & uploading the complete range of products as per required category

Finalizing, approving, and listing the product portfolio on the company website

Designing category-wise promotion strategies to improve sales; driving demand through online marketing campaigns including paid search, natural search, email marketing, advertorials and promotions

Researching, compiling and preparing written information about catalogues and publishing it on the institution's website

Jun’09 – Nov’17: Indian Gifts Portal (igp.com), Lucknow

Growth Path:

Jun’09 – Aug’15: Content Manager

Sep’15- Nov’18: Creative Product Curator /Stylist

Role:

Developing and executing creative concepts for online gifting along with product styling of entire catalogue

Working closely with Founder & COO for procurement, innovation and curation of product catalogue and festival gifting

Identifying logic to define categories and mapping of entire product catalogue to relevant categories

Customizing & uploading the complete range of products as per required category

Forecasting requirements and procuring products from identified vendors

Finalizing, approving, and listing the product portfolio on the company website

Developing mega menus to enhance customer experience and define category relevancy on the website

Designing category-wise promotion strategies to improve sales; driving demand through online marketing campaigns including paid search, natural search, email marketing, advertorials and promotions

Analyzing data with the help of Google Analytic

Training and managing team 7 people including Visualiser, Photographers, Image Editors across the website

Achieving sales targets for new product lines as part of the standard and exhibition ranges

Meeting agreed deadlines for the delivery of product development programmes for standard, seasonal and exhibition led product ranges

Monitoring performance of new product lines and using learning for future programmes

Ensuring that product concepts are consistent with the ethos of the collections and exhibition content

Keeping informed of programme development and making amendments where necessary

Fostering good relationships with curatorial staff and growing an increasingly detailed understanding of the collections

Ensuring that all product concepts meet relevant regulations and trading standards

Organizing new collections to expand and improve educational and research facilities

Maintaining records and cataloguing acquisitions

Researching, compiling and preparing written information about catalogues and publishing it on the institution's website

IT SKILLS

Knowledge of MS-Office packages

EDUCATION

Post Graduate Diploma in Advertising & Public Relations (PGDPRA) from Lucknow University in 2011 (69% marks)

Bachelors in Journalism & Mass Communication from Lucknow University in 2010 (73% marks)

ACADEMIC ACHIEVEMENTS

Received certificates in Maths, (1996) and G.K (1997), conducted by Central Board of Secondary Education and N.T.S.C

Awarded a certificate in:

oC.B.S.E Badminton tournament in 2003

oAwaaz Campus Forum, conducted by Sanjay Pugalia, Editor, CNBC Awaaz, 2008

PERSONAL DETAILS

Date of Birth: 14th May,1986

Languages Known: English,Hindi, German and Punjabi

Permanent Address: House No 534, Sector 4/ D, Gomtinagar Extension, Lucknow, PIN Code-226010, Uttar Pradesh

Sign:

Date:22June2020

PHOTO

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