KATHY LAROSA

adlsyv@r.postjobfree.com 313-***-**** South Lyon, MI 48178

Summary

30+ years of versatile Marketing and Technical writing experience specializing in creating clear, engaging communication. Highly knowledgeable in both traditional and digital marketing strategies to guide the user journey. Flexible team player who is highly effective at applying diverse writing skills to all areas of marketing and technical documentation.

Skills

Applications: MS Office, WordPress, Sugar CRM, Zoho Desk, Trello, Adobe Pro, Illustrator Omni-channel marketing expertise: blog articles, brochures, email marketing, newsletters, presentations, product briefs

Technical writing: proposals, user documentation

Project Management: scheduling, tracking, reporting Quality Systems: ISO, Kaizen, etc.

Relationship-building: coworkers, customers, prospects Experience

MISSION PATHWAYS, LLC Ann Arbor, MI

Marketing Specialist

05/2019 - 12/2020

Managed client marketing strategies and product promotion campaigns for a startup company. Collaborated with the Sales Team to strengthen client relationships and generate new revenue opportunities. Developed promotional content to introduce brand, including web copy, landing pages, customer testimonials, and email campaigns.

ARCHWAY MARKETING Romulus, MI

Marketing & Proposal Writer

09/2016 - 05/2019

Managed the content, SME collaboration, and digital delivery of proposals throughout the US and Canada totaling more than $20M annual revenue. Gathered location-specific content from 13 Archway geographies

(machinery, ordering systems, warehouse management systems, etc.) to further customize responses. Created sell sheets, presentations, and other marketing material in collaboration with graphic designer to consistently promote the Archway brand.

INFOMEDIA, LTD Plymouth, MI

Marketing Specialist

10/2012 - 05/2016

Solely responsible for all North American marketing content, including sell sheets, email campaigns, and thought leadership blog articles. Collaborated with European and Pacific-Asia offices to maintain brand guidelines and to ensure messaging consistency.

Managed all outside print and promotional vendor relationships. Coordinated company's annual NADA

(National Automobile Dealers Association) show booth design; responsible for booth design and collateral to promote Infomedia's software and services.

KL

DART APPRAISAL Troy, MI

Marketing and Communications Coordinator

06/2011 - 04/2012

Created and maintained all marketing collateral for nationwide Sales Team, including sell sheets, presentations, and press releases. Developed corporate proposal template to support outside and inside Sales Teams while ensuring consistent tone and presentation.

Created phone and email scripts for Client Service Representatives to ensure swift conflict resolution while retaining professionalism.

SPAULDING FOR CHILDREN Southfield, MI

Project Manager/Marketing & Print Coordinator

01/2007 - 06/2011

Marketed curricula to target audience of healthcare professionals in 27 states, customizing content in adherence to state laws and statutes. Managed several print pieces such as instructional guides, posters, and brochures from development through print and delivery for national training initiative. Assisted in tracking and reporting of a $5M federal grant. TWEDDLE GROUP, INC. Mount

Clemens, MI

Account Manager, Nissan Publications

07/1998 - 12/2006

Wrote detailed proposals for technical authoring and print of all Nissan and Infiniti North American publications. Set and Managed a $3.5 million budget for information creation, delivery, and vendor royalties for new ecommerce program.

Product Launch Manager for Nissan Owner and Service Literature ecommerce Store, which entailed partnering with in house developers to define process steps, dependencies, and durations to build a trackable website, capable of tracking daily status of 20+ projects.

Education and Training

Michigan State University East Lansing, MI

Bachelor of Arts in English in 1989

Website with Portfolio links

https://begamax16.wixsite.com/kathylarosa