SYED AZEEMUDDIN HUSSAIN

Jeddah, KSA

Cell Phone # +966-**-*******

adlsd2@r.postjobfree.com

PERSONAL INFORMATION:

Year of Birth : 11/04/1975

Religion : Islam

Nationality : Indian

Languages Known : English, Arabic and Urdu

Status : Married with 3 children

CAREER OBJECTIVE:

To be associated with an organization where there is a potential prospect to build up my career in Media oriented position, and where my diversified experience, along with a continuous learning and cross functional exposure, can be utilized towards the organization’s success. PROFESSIONAL PROFILE:

I am a professional and resourceful self–starter with over 24 years of experience in Media and Public Relations. My dedication and self- motivation leads me to take pride in my work while achieving the organization’s goals and mission. I have the ability to train, lead and motivate Employees. Moreover, I have maintained an excellent relationship with business clients and have communicated effectively at all levels, handling various tasks simultaneously, and interact supportively with team environment and provide world class services. In addition, I possess strong leadership, organizational, Interpersonal, Media and Management Skills.

PROFESSIONAL EXPERIENCE:

BPG Group, Jeddah - Saudi Arabia 2010 – till date

Senior Media Director – Operations & Buying

Assist Media Manager and Group Media Director in providing formal training of all subordinates

Spearhead the development and the road map of media partnerships in order to equip the team to execute media innovation in the day-to-day campaign level work

Work with stations in order to Liaison between Stations and Networks when it comes to local media buying

Manage performance of media/digital agencies across ME

Direct, develop/oversee planning objectives and strategies that coincide with the client’s marketing direction in conjunction with Digital Investment partner

Ensure all client materials/correspondence are on strategy and of the highest quality, representing the strength of ideas that BPG Maxus has to offer.

Direct, develop/oversee planning objectives and strategies that coincide with the client’s marketing direction in conjunction with Digital Planning team.

Identify, evaluate and manage third party media vendor relationships on an ongoing basis to provide potential solutions to client challenges

Manage, develop and mentor media team

Fluent with digital content management systems and all things social media

Remain ahead of the changing digital marketing landscape specifically performance media platforms, marketing technology and automation

Execute online marketing campaigns including email, social media, and SEO

Create content for all digital platforms

Director will drive media strategy in order to create best in class media plans using research, targeting and marketing best practices

Director of Media will guide the development of media plans and recommendations to media agency for all off-channel campaigns working closely with the Brand Directors at all of our various properties

Extensive knowledge of US Hispanic media including but not limited to traditional media (TV, Radio, OOH) as well as digital and emerging paid media (Google, FB, Snapchat, Twitter, Programmatic…)

Manage advertising team to ensure plans are executed on time and in budget

Work with off air creative team to ensure delivery of all assets with proper messaging and timeliness

Regular meetings with media vendors

Work with stations in order to Liaison between Stations and Networks when it comes to local media buying

Maintain media budgets/spending for off-channel media spending

Investigate latest media trends and vehicles, communication of new products and services in media

Understanding of Editorial Social Media and how it can and should be used to enhance promotional campaigns

Proven ability to think and write creatively, handle multiple projects and assignments concurrently and keep pace in a quickly moving department are required

Ability to propose and initiate creative and strategic solutions

Excellent communication and presentation skills; strong organizational and analytical skills; self starter; show initiative

Strong interpersonal and management skills with the ability to influence decision makers and strategic plans

Ability to interact with all levels of personnel and personalities, internal and external, in order to reach marketing goals and objectives

Experience in preparing, maintaining media budgets

Develops professional growth of and mentors direct reports

Serves as bridge between affiliate agency and the BPG planning team to apply and bring to life insight on pricing trends, research, client and vendor relationships and process.

Some of the major clients handled: Al Shaya Group, SC Johnson, Tissot, OMEGA, AIGNER, MoneyGram, KARCHER Magna Great Advertising, Jeddah, Saudi Arabia 2003 - 2010 Media & Production Manager

Handle media campaign for Tourism of Malaysia since 2003.

Create and deliver presentations, proposals and competitive analysis reports for local, regional and national clients.

Gain commitment from clients to begin and fund their media plans, while selecting the time and frequency of

advertisements.

Manage daily media related business activities and build relationships with partner agencies.

Maintain a customer relationship management database.

Supervise brand stewardship by maintaining billing, flowcharts and status reports. Guarantee that the media campaigns run smoothly and all paperwork is current.

Manage agency through high level of media expertise and experience.

IMPRESS INT'L 1996 - 2003

(DALLAL ADVERTISING AGENCY), Jeddah, Saudi Arabia

Media & Production Manager

Planned, developed and implemented brand communications campaigns:

o Watani Superstores.

o Universal Motors Agencies

o ISUZU

o Bakhashwain

o Citroen

Managed daily communications campaign planning and execution.

Closely monitored campaigns, and worked with production, media team and sales reps to ensure contract terms were met.

Sold advertising space for publications.

Maintain a customer relationship management database.

Contact merchants to rent booths, send promotional materials to buyers and contract for media advertising.

Helped initiate designs for flyers and brochures as part of promotions for Watani Superstores.

SKILLS:

A solid understanding of brand and digital advertising and marketing

Knowledge of the digital marketing and advertising landscape, the unique technical aspects of the medium, and their impact on the development and execution of media strategies

Demonstrated ability to provide leadership for a seasoned and highly collaborative team

Strong interpersonal skills, a positive attitude, and the ability to thrive in a collaborative agency environment with multi- disciplinary teams

Demonstrated ability to manage and lead across multi-office internal agency environment and multi-agency external client engagements

Adept at using media research and planning tools to determine audience size, create proformas, determine audience attributes, etc

The ability to successfully manage multiple internal and external initiatives/projects in a deadline-driven environment

A solid understanding of advertising, marketing, and strategic brand management, and how to best leverage these in a digital environment

Demonstrated ability to lead team in a highly collaborative environment to develop and execute media plans for clients in a variety of industries

Demonstrated ability to apply discretion and judgment in evaluating implications of information release to internal and external audiences

Full knowledge of Microsoft Office & Neosys.

Excellent ability to communicate well and lead team towards success.

Superior planning & buying skill.

EDUCATION:

Bachelor’s Degree: Bachelor’s of Arts

Osmania University – Hyderabad, INDIA

Intermediate Certificate: 12

th

Grade

St. Dominics Junior College – Hyderabad, INDIA

SSC: 10

th

Grade

Little Flower High School – Hyderabad, INDIA

HOBBIES:

Meeting new people and building good client relationships.

Playing snooker and Table Tennis.

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