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PRIYANKA CHAUHAN

Email: adlsa7@r.postjobfree.com

Mobile: +91-982*******

CAREER OBJECTIVE

My primary objective is to make significant contributions to the Information technology sector with my analytical and technical capabilities. I am seeking a career in a growing organization leading to complex and challenging assignments. EDUCATIONAL QUALIFICATIONS

Institution Course Name Year of Location Percentage Name Passing

GOVT. WOMEN B.TECH 2011 AJMER 63

ENGINEERING

COLLEGE

S.T.B.S DIPLOMA DIPLOMA IN 2008 SURAT 64

ENGINEERING COMPUTER ENG.

COLLEGE

SHARDA HIGH G.H.S.E.B 2005 AHMEDABAD 55

SCHOOL

SHARDA HIGH G.S.E.B 2003 AHMEDABAD 73.86

SCHOOL

ACADEMIC PROJECTS

• Final Semester Project (Diploma)

Organization

: Starnet Software (India) Ltd.

Duration

: April 2008 To July 2008

Title

: Tour Management System

Learning

: I have learnt the basics of VB and made a project on the same.

• MULTI TOUCH IMAGE RECOGNITION (MTIR) USING FI (FRONT ILLUMINATION) Duration: Aug 2010- Nov 2010

Environment and Technologies: ASP.Net, Oracle

Project Description: This is a multi touch enabled system, combining the display technology with sensors which are capable of tracking multiple points of input. We implemented the concept of Multi Touch over a few games using Flash player. 2

• BUG TRACKING SYSTEM:

Duration: Jan 2010- Apr2010

Environment and Technologies: ASP.Net, MySQL

Team Size: 1

Project Description: This is the system designed to track bugs in a project and provides solutions for that. It reduces the manual work of tracking and solving bugs. PROFESSIONAL PROFILE

• JOB TITLE: SEO Manager

Organization: iMark InfoTech (www.imarkinfotech.com) Location: Chandigarh

Duration: March 2020 – Present

● Worked with the SEO team on projects involving on-site and off-site optimization, positioning and the analysis of results. Involved in the operational aspect of the projects.

● Develop a framework and reports to systematically track and improve SEO performance

● Develop, manage and provide SEO related reporting for cross functional and management teams

● Work with product managers and content teams to develop KPIs that measure both success and areas for improvement

● Work with Product Management teams to prioritize projects and develop roadmaps within an agile development process

● Work with development teams to ensure technical SEO best practices are properly implemented on newly developed code

● Develop a content marketing strategy across all websites and work with sales and marketing teams to execute

● Work cross-functionally with development, design, product, marketing and project management groups to plan and implement SEO updates

● Overseeing the social media strategy for the clients

● Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword

● Work with editorial and marketing teams to drive SEO in content creation and content programming for client websites.

● Performing competitive research, identifying what the client's competitors are doing right, what they're doing wrong, and how these tactics influence the client

● Experience working with popular keyword tools (Google,Semrush,Ahrefs, Word Tracker, Ubersuggest, Screaming frog etc..)

● Managing online brand and product campaigns to raise brand awareness

● Evaluating customer research, market conditions and competitor data

● Meet with prospective clients for business proposals and marketing campaigns

● Execute marketing strategies and present insights to the clients for business improvements and campaign efficiency

● Tracking conversion rates and making improvements to the website 3

● Keep organization abreast of SEO trends and changes

● Ranking Report, Traffic Monitor and Conversion Tracking

● Possess Business, Application, Analytical and Good Communication Skills.

● Good knowledge of Emerging Trends and Technology

● Ability to quickly adjust priorities to respond to pressing demands

• JOB TITLE: Digital Marketer

Organization:

TATVASOFT(www.tatvasoft.com)

Location: Ahmedabad, Gujarat

Duration: January 2019 – October 2019

• Devising strategies to drive online traffic to the client websites

• Utilizing a range of techniques including SEO and PPC

• Develop and implement link building campaigns

• Execute marketing strategies and present insights to the clients for business improvements and campaign efficiency

• Tracking conversion rates and making improvements to the website

• Keep organization abreast of SEO trends and changes

• Ranking Report, Traffic Monitor and Conversion Tracking

• Possess Business, Application, Analytical and Good Communication Skills.

• Good knowledge of Emerging Trends and Technology

• Ability to quickly adjust priorities to respond to pressing demands

• Work with Technical Development teams to implement SEO processes

• Perform outreach for link building

• JOB TITLE: Digital Marketing Executive

Organization: CMARIX Technolabs(www.cmarix.com)

Location: Ahmedabad, Gujarat

Duration: August 2015 – November 2018

• Built key reports in Tableau for executive team around KPIs such as marketing spend, newleads, revenue generated, and ROI saving 15 hours of manual reporting each week

• Oversaw the creation of the blog for SEO purposes which grew from 1,000 to 5,000

• monthly organic visitors

• Worked closely with clients to understand their product positioning to incorporate into adcopy leading to client satisfaction.

• Manage ongoing Internet marketing campaigns such as Organic Search Engine Optimization (SEO), Link Building .

• Keyword Research: Experience with tools like Word Tracker, Keyword Planner Tools

• Analytics: Experience with tools like Web Trends

• Implement and execute the marketing plans for various online marketing programs 4

• Lead and motivate internal team members to achieve top performance, while managing them every step of the way

• Producing regular audits and writing up detailed monthly performance and progress reports for clients.

• Ownership of projects and be accountable to the ultimate success of each project / campaign

• Evaluate effectiveness of all online marketing programs, draw conclusions and develop recommendations based on results in a timely basis

• Web Analytic including ability to monitor traffic, understand click through and select relative data for analyzing future action

• Ability to manage and prioritize multiple projects and tasks simultaneously.

• JOB TITLE: SR.SEO Executive

Organization: Gusani InfoTech

(www.gusani.com)

Location: Ahmedabad, Gujarat

Duration: September 2013 - July 2015

• Keep abreast with latest updates and attain relevant and high quality links as well as engage in backlink profile cleanup to comply with the same.

• To develop a strong understanding of products, competition, industry, marketing goals and objectives of the websites and implement link building strategies basis the same.

• To identify sites and other avenues through which high value links can be gained to the website & Develop high quality link strategies.

• Identify internal linking opportunities and implement the same.SEO Copywriting, mainly for off-page activities.

• To assist SEOs in coordinating the implementation of link building strategies with other content and marketing strategies and with the content and online PR team.

• To provide reports on a regular basis to monitor the performance of the link building strategies & various organic reports

• Analyzing the site from the SEO point of view, Implementing 301 Redirect, Correcting Broken Links, Canonical Redirect.

• JOB TITLE: SEO Executive

Organization: FTI Technologies Pvt Ltd. (www.freelancetoindia.com) Location: Ahmedabad, Gujarat

Duration: April 2012 - January 2013

• Using tools like Google Keyword Research to conduct ‘keyword analysis’ to identify which words are likely to be most effective.

• Involving in selecting specific words and key phrases for which the site or individual/landing pages–should be optimized.

• Internal link building within sites.

• Back Link Campaign: Article Submission, Press Release submission, Blog Optimization/Submission/Commenting, Directory Submission, Classified Submission and Video Optimization

5

• JOB TITLE: SUMMER INTERN

Organization: Sapphire Infocom Pvt. Ltd. (http://www.sapphireinfocom.com/) Location: Ahmedabad, Gujarat

Duration: 1 June 2011 - 15 July 2011

I have done my summer training in ASP.Net and worked on the project “SOCIAL NETWORKING SITE” using ASP.Net and SQL. Also, I received appreciation from my Mentors and seniors for my performance.

STRENGTHS

● Passion for learning new things

● Eye for attention to detail

● Ability to think strategically

● Good team member, hard worker and a quick learner

● Ability to deal with people diplomatically.

6

PERSONAL INFORMATION

Date of Birth : 7

th

February 1988

Father’s Name : R.H.Kshatriya

Address : #8, Silver Oak Heights,

VIP Road,Zirakpur, Mohali

Gender : Female

Nationality : Indian

Marital Status : Married

Hobbies : Dancing, Reading, Cycling, Badminton

Languages : Gujarati, Hindi, English

Declaration:

I hereby declare that all the information furnished above is true to the best of my knowledge and belief.

SINCERELY

(PRIYANKA CHAUHAN)

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