WILLIAM R. SILVA IV

Vero Beach, FL *****

adls9f@r.postjobfree.com

772-***-****

MARKETING MANAGER

SUMMARY OF QUALIFICATIONS

Corporate Event Marketing Manager with demonstrated leadership skills and experience working with strategic partners / vendors including Samsung, VMware, Logitech, Dell, Cisco, IBM, Lockheed Martin, and Avnet Technologies.

Strong technical background and business acumen, with the problem-solving skills to assess needs, formulate plans, and direct activities to achieve goals. Exceptional presentation skills. AREAS OF EXPERTISE

Venue Selection & Design Webinars & Virtual Events ROI Analysis Post-Event Follow-Up Negotiations Event Marketing Promotion Budget Management Social Media Marketing Event Logistics Database Management Event Security Marketing Communications Trade Shows Sponsorships Exhibit Construction Environmental Design Agency Relationships Project Management TECHNOLOGIES

Microsoft Office Suite (Word, PowerPoint, Excel) Data Center Applications Cloud-Based Applications Salesforce CVENT Adobe Premiere Illustrator

PROFESSIONAL EXPERIENCE

Insight / PCM Miami, FL

EVENTS MARKETING MANAGER (November 2018–March 2020) Planned and directed corporate-wide regional events in collaboration with sales team including budgeting, invitations, sell sheets, surveys, signage, and web-based registration. Partnered with vendor managers to plan and execute international incentive travel programs and PCM’s national sales meeting.

-Attained strategic partners and vendors including Samsung, Logitech, Dell, and Cisco, resulting in $3M+ incremental joint event funding.

-Produced compelling visual story highlighting key PCM / Insight data center differentiators to draw in senior executives to upcoming event; saw a dramatic increase in CXX-level RSVPs.

-Mounted multi-pronged marketing campaign to solicit key financial partners for 2019 Winterfest Boat Parade event in Ft. Lauderdale, over-achieving budget goals.

-Executed 6 successful golf events within budget in just 90 days after co-worker was terminated.

-Architected company’s event planning process including data center and cloud applications, desktop, network integration, and emerging IoT plans—saving money and executing higher-impact events. Global Development Events, LLC West Palm Beach, FL DIRECTOR, CORPORATE EVENTS (May 2012–October 2018) William R. Silva IV 772-***-**** Page Two

Global Development Events, Director of Corporate Events, continued Produced events for clients including Cisco, IBM, Lockheed Martin, and Avnet Technologies including creative, theme design, stage design, manufacturing, audio / visual production, entertainment, speaker rehearsals, staff scheduling, agenda distribution, digital media and signage production, tradeshows, multi-city tours, award ceremonies, and quarterly meetings.

-Executed a large-scale private entertainment event involving an extensive contract, tight security, and buildout of physical venue; event was an overwhelming success.

-Designed and executed Cisco’s top-rated event for FY16—a VIP experience at Universal Studios Orlando combined with a 5-star dining experience to honor top performers.

-Created a high-energy, high-visibility external event to highlight Cisco’s renewed emphasis on data center and cloud-based applications; received consistently high reviews and widespread stakeholder participation.

Military Experience:

United States Army (February 2008–March 2012)

INFANTRYMAN 11B

Served across 2 combat deployments. Excelled in providing VIP security for members of Congress, high-ranking military officials, and dignitaries.

EDUCATION

University of Tennessee Knoxville — (BS), MARKETING COMMUNICATIONS

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