Stephanie A. Marks

adls81@r.postjobfree.com linkedin.com/in/stephaniemarks0630

Red Lion, PA • 443-***-****

Summary

Event & Marketing Specialist

Analytical and resourceful event and marketing specialist with 15+ years’ experience planning and directing corporate events and marketing initiatives to increase business share in domestic and global markets.

Track record of leading multiple successful conferences and events within established timelines by leveraging exceptional skills in strategic planning, budget management, and marketing strategies development. Dedicated and passionate self-starter, skilled in interacting with clients, strengthening business relationships and collaborating all social media, online marketing, print, and direct mail marketing efforts to achieve successful event outcomes. Demonstrated ability to lead and train high-performance teams while empowering and directing staff to achieve ambitious company goals.

Areas of Expertise

•Event Planning & Management

•Strategic Marketing Initiatives

•Client Relations Building

•Project Management

•Continuous Process Improvement

•Cost Reduction & Avoidance

•Exceptional Customer Service

•Cross-Functional Leadership

•Strategic Decision-making

Accomplishments

●Structured and introduced first ever standard operating procedures for flawless execution of corporate conference and events for Johnson Mirmiran & Thompson consisting of 38 offices and 1750 employees.

●Produced successful outcomes for 60+ high level events by proposing best marketing strategies based on event goals ascertained through consistent interaction with office managers and section heads.

●Contributed to the efforts of internal graphics and communications teams to create promotional material for events, including service specific collateral, videos, specific event banners, and pre/post e-blasts with 40% response rate.

●Overcame sales and profitability loss during recession in 2008 to 2010 by devising a comprehensive plan that included cultivating partnerships with clients, revising the existing marketing strategy, and offering discounts on first order.

Career Experience

Conference, Event and Marketing Specialist, Johnson Mirmiran & Thompson (JMT), Sparks, MD Mar 2016–Apr 2020

Delineated and incorporated strategic planning to manage all marketing activities as well as corporate conferences and events. Served as primary point of contact for senior executive staff, addressing all inquiries about conferences and events planning, budget, and outcomes. Reviewed and guided staff on conference mission, team collaboration, pre-establish potential lists of clients, and align dinner and lunch meetings at the event. Conducted the final debriefing to evaluate the events takeaways and align follow-up initiatives to meet client’s needs in a timely manner.

●Enhanced staff productivity by providing training on per-conference planning, successful execution of events, and client interaction with a higher level of professionalism.

●Devised and implemented budgeting strategies for more than 30 offices for conferences and events with the aim of creating strategic annual marketing plan in alignment with the corporate strategic growth plans.

●Demonstrated accuracy and thoroughness in creating and updating the company’s marketing budget database while delivering financial supportive documents to the company regional managers and chief marketing officer.

●Accomplished a corporate career fair program through inspirational leadership as well as development and documentation of standard operating procedures.

●Highlighted visual expenses and reduced number of career fairs from 48 in a 4-month to 25 with $150,000 annual savings by devising tools for regional managers to analyze the improvement in employees performance who attended university fairs that aligned more with the corporate strategic growth plan.

Marketing Communications & Sales Specialist, SUN Automation Group, Sparks, MD July 2000 – Mar 2016

Administered the corporate brand across daily sales and marketing channels to increase company share in global market. Served as a strategic customer service representative to ensure exceptional delivery of services. Delivered strategic vision and insights to execute strategic marketing initiatives through multiple channels, i.e. social media, online marketing, print, and direct mail marketing. Conducted domestic and international market segmentation studies while developing and maintaining two websites in collaboration with outside specialist agencies.

●Directed all conference and event tasks including resource planning and budget management, ensuing global standardization in procedures and practices.

●Produced the initial marketing budget and oversaw the $475K final budget.

●Introduced, established, and implemented new collateral pieces for the company by collaborating with five different presidents and vice presidents of sales and marketing.

●Led the establishment and production of more than 35 worldwide exhibitions annually.

●Drove sales by facilitating international/domestic marketing efforts with communication to sales teams.