Shir Way Siew

**** ******** **., *******, ** ****0

956-***-****

adlrpu@r.postjobfree.com

Education

MBA, Missouri State University, December 1997.

Thesis Title: Psychographic analysis on Asian Women Beauty Products’ Market. BBA, Pittsburg State University, July 1996.

Major: Behavioral and Strategic Management. Minor: Marketing. Employment History

Academic

Adjunct Faculty, Texas A&M – Corpus Christi, Fall 2015- Spring 2017. Online course MKTG3310 Principles of Marketing, for College of Business. Instructor, The University of Texas- Pan American, Fall 2012 – Spring 2014. INTB 3330 International Business, MARK 4330 International Marketing online and face-to-face classes.

Guest Lecture on Product and Branding, Principles of Marketing, The University of Texas- Pan American, Fall 2012 – Spring 2014.

Research Assistant, The University of Texas- Pan American, Fall 2009 – Summer 2012.

Lecturer, Universiti Tunku Abdul Rahman, Kuala Lumpur, Malaysia, May 2005

– July 2009.

International Marketing, Market Analysis and Decision Making, New Product Development.

Head of Marketing Department, Universiti Tunku Abdul Rahman, Jan 2007- December 2008. Administrative duties which included allocation of teaching duties for each semester; recruited and trained faculty staff for marketing department.

Lecturer, Kolej Tunku Abdul Rahman, Kuala Lumpur, Malaysia, September 2000 – May 2005.International Marketing, Market Research, Internet Marketing and Market Analysis and Decision Making (CIM professional course). Commercial Experiences

Customer Account Officer, Aquatek (M) Sdn. Bhd., Nilai Malaysia, November 1998 – May 2000. Handle sales and marketing with industrial customers in Korea for IT product development.

Marketing Manager, Malaya Gourmet Food, Beijing, China, March 1998 – September 1998. A contract for a marketing research project for product placement and strategy consulting job.

Publications and Research Interests

Journals

Siew, SW., Minor, M. S. & Felix, R. The influence of perceived brand origin strength on willingness to pay more for luxury goods. Journal of Brand Management, (2018). https://doi.org/10.1057/s41262-018-0114-4 Weisstein, F.L., Asgari, M., Siew, S. (2014). Price presentation effects on green purchase intentions. Journal of Product and Brand Management, 23 (3), 230-239.

Conference Proceedings

Siew, S., Gressel, J. W. (2012). The antecedents of eco-friendly brand image: A pilot study. Annual Conference of the Academy of Marketing Science 2012, XXXV, 340.

Weisstein, F. L., Siew, S., Monroe, K. B. (2012). Effects of product virtual experience on consumers’ willingness to pay in participative pricing mechanisms. AMA Winter Marketing Educators’ Conference 2012, 23, 266.

Siew, S., Minor, M. S., Sun, J. (2011). A study of the Malaysian automobile industry: Is a brand alliance the answer? AMA Educators’ Conference Summer 2011, 22, 256-257.

Syed, S. A., Siew, S., Ahsan, N., Abdullah, Z., & Ahmed, I (2008). Assessing the determinants of online brand trust: an empirical study. The 2008 e-CASE International Joint Conference on e-Commerce, e-Administration, e- Society, and e-Education, March 27-29, 2008 Bangkok, Thailand. http://www.e-case.org ISBN: 978-986-83038-2-9

Awards, Honors and Grants

Winner of Dissertation Fellowship Grant ($2,600), Spring 2016, Robert C. Vackar College of Business & Entrepreneurship, UTRGV.

First prize winner ($500) in Ph.D. Students’ Research Paper Competition Category, COBA Spring Research Day, Spring 2013, UTPA. Best Paper Award in the 2008 e-CASE International Joint Conference on e- Commerce, e-Administration, e-Society, and e-Education, March 27-29, 2008 Bangkok, Thailand.

Delta Mu Delta Honor Society awarded lifetime membership since 1995. Dean’s Scholar and Honors Student, Pittsburg State University Fall 1994 - Summer 1996.

International Students Scholarship recipient, Pittsburg State University Spring 1995 -Summer 1996.

Presentations

Asgari, M., Siew, S., Weisstein, F. L. (April 19, 2013). The role of price promotion format in influencing green purchase intentions. College of Business Administration (COBA), the University of Texas – Pan American (UTPA).

Siew, S. (March 22, 2013). What have we learned from TRA in the past 40 years? Department Brown Bag Session Spring 2013, COBA, UTPA. Siew, S. (October 27, 2011). Perception of Western and hybrid luxury brands: a pilot study in East Asia. Department Brown Bag Session Fall 2011, COBA, UTPA.

Research in Progress

Self-Concept with Types of Brand Love: a Comparative study between China and the United States.

Professional/Volunteer Services

Reviewer for the Journal of Brand Management 2017/18. Reviewer for the Social Media track, Southwest Decision Science Institute Conference, October 2016.

Reviewer for the Social Media track, Southwest Decision Science Institute Conference, October 2015.

Reviewer for Journal of Product & Brand Management, October 2014. Volunteer library helper for Gleason Elementary 2013-2015. Reviewer of American Marketing Association (AMA) Summer Educators’ Conference, Boston, MA, Jan-April 2013.

Volunteer for The Consuming Body and Market Summer Ph.D. Seminar at UTPA, June 21-27, 2012.

Selection Committee of X-Culture Project Spring 2012. Reviewer for American Marketing Association (AMA) Summer Educators’ Conference, St. Petersburg, FL, Jan-Feb, 2012.

Discussant for Global SIG, AMA Summer Educators’ Conference, San Francisco August 5 -7, 2013.

Reviewer for the Association for Consumer Research (ACR) Annual Conference, St Louise, MO, April-May 2011.

Reviewer for American Marketing Association (AMA) Summer Educators’ Conference, San Francisco, March 2011.

Personal Information

Fluent in Chinese Mandarin and Cantonese.

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