Social Media Marketing

Emma Suzanne Goodman

***** ******* ***** *** ******** MI, 48875

517-***-****; ***********@*****.***

www.linkedin.com/in/eg2020 https://goodmanemma.weebly.com/ EDUCATION

Central Michigan University Mount Pleasant, MI

Bachelor of Science in Business Administration Graduation: November 2020 Major: Marketing, Minor: Advertising

137 Hours November 2020

Cumulative GPA: 3.5

MARKETING & PR EXPERIENCE

Communications & PR Intern – Lansing, MI/ Remote

Farm Bureau Insurance of Michigan Summer 2019 & Summer 2020

• Planned and executed sponsored events as a brand ambassador

• Assisted the communications, public relations, advertising team with various tasks

• Led the creative strategy of three company-wide campaigns

• Managed the company social media presence on Facebook, Twitter, LinkedIn, Instagram, and Pinterest through Hootsuite

• Lead email marketing campaigns through HubSpot

• Re-wrote and re-designed parts of the companies website PR & Social Media Specialists – Portland, MI

HG Homes July 2018 – Present

• Creates flyers and other advertising materials to promote open houses

• Implements social media campaigns to drive open house traffic

• Manages and creates social content for social pages

• Plans open house events while maintaining effective communications with customers Marketing Intern– Lansing, MI/ Remote May 2018-Present Farm Bureau Insurance of Michigan

• Update and organize policyholder data for agencies across the state to create efficiencies in building business

• Manage commission communications to agents

• Research, identify and communicate errors found in policy data for correction

• Test newly implemented systems to identify areas of opportunity Golf Outing Manager – Portland, MI

Ladies Day Golf Outing July 2018 – Present

• Create and maintain a budget for the outing

• Implements social media campaigns to increase participation

• Seamlessly plan and executes the event

Marketing Member – Mount Pleasant, MI

Central Marketing Society August 2020 – November 2020

• Network with business professionals while developing as a professional LEADERSHIP & COMMUNITY INVOLVEMENT

Stuff the Bus –Portland, MI

Charitable Organization Fall 2015 - Present

• Raising over 1,200 winter coats to give back to the community

• Coordinating, advertising throughout the local communities, and transporting the non-perishable items National Society of Collegiate Scholars – Mount Pleasant, MI August 2018 – November 2020 Social/Fundraising Chair

• Plan events and fundraisers to help better our members while being an active leader of the group and raising money to keep the group running

Humane Animal Treatment Society –Mount Pleasant, MI February 2019 – November 2020 Active Volunteer

• Balance time between work and school to help clean the facility and take dogs on walks to get them the exercise they otherwise would not get

ADDITIONAL SKILLS

Training and learning to understand the use of SAP software in real business simulations. Training in In-Design, Photo Shop and other Adobe programs.

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