Choukrallah Nassif

Mahbouyla, Ahmadi - Kuwait 009**-********

Email: adlr7g@r.postjobfree.com

Areas of Expertise

Professional Profile

Eager to bring a wealth of knowledge and expertise in the regional Food & beverage industry accumulated over a period of 20 years plus of practical experience in this sector to a well- reputed company and be instrumental in driving its growth and achieve further personal professional growth.

Drive excellence around the four pillars of business: People - Customer – Sales & Profit

Identify options for the organization and suggest recommendations for change, as well as advising on additional resources to implement solutions.

Employment

Al Wazzan International

Regional F&B Projects Manager

December 2020 till Present

Expand plan in GCC

Finding stores

Contractors

Execution

F & B Senior Operations Manager

Jan 2020 till December 2020

P&L Process and actions

New Opening Stores

Top Line target 155% growth

Profit (Bottom line) Achieved

Mohammad Nasser Al Hajery

F & B Senior Operations Manager

July 2017 till Dec 2019

Top Achievements

Defined the action plan required for setting up operations and logistics.

Training and developing.

Improved sales by 20% v/s LY.

Create a New call centre with full services

New Opening – Enhanced Casual Dine in

SGC - Iraq / Kuwait / UAE

Problem Solving

Business development

Provide excellent levels of internal and external customer service

Establish targets, KPI’s, schedules, policies and procedures

Coaching skills

Risk Management

Communication

Dealing and providing Riders & Drivers / Recruiting – Training – Developing & Managing.

Personal Attributes

Decision Making

Self-motivated

Communication

Problem Solving

Dynamic

Personal Details

DOB : 09/01/1970

Nationality : Lebanese

Marital Status : Married/1 child

F & B Operations Manager

August 2014– June 2017

Top Achievements

Crafted a strategic plan with a defined timeline to launch several new ventures under one umbrella in several regional countries.

Defined the action plan required for setting up operations and logistics to launch the new ventures.

Defined the concept, marketing & branding strategies.

Improved sales and production lines

Created clear controls to manage conflicts with customers.

Duties

Developing a strategy plan based on regional market research and feasibility studies.

Evaluate and test e-business products solutions available in regional market to implement across the company to maximize the use of technology to be cost effective, save time and resources and avoid redundant processes.

Conduct market research, evaluate and test branding concepts and market responsiveness.

Implement Financial and management controls to maximize return on investment for stakeholders.

Prepare and analyze data for Management

Supervise the operations processes including staff management.

Maintaining the smooth and efficient operations of the business.

Oversee sales and marketing, production, human resources and the financial departments to ensure that the company meets production and sales goals.

Oversee the daily operations.

Ensure sales growth and profitable operation for different locations in Kuwait Market.

Manage the brand Delivery service in all Kuwait and identify targets to increase penetration, Forecast sales and transactions.

Set strategies and tactics, insure proper execution and follow up, evaluate results, Control and manage the profit and loss statement in order to meet the budgeted plan as well as managing the system profitability.

Kout Food Group.- Kuwait Pizza Hut – Area Manager 2007 – Till June 2014

Main Areas of responsibilities were :

Ensure sales growth and profitable operation for different locations in Kuwait Market.

Achieve total customer satisfaction, by ensuring high-level standard of quality, service, cleanliness, and value.

Manage the brand Delivery service in all Kuwait and identify targets to increase penetration, frequency and growth with ongoing focus on customer satisfaction.

Managing the fleet for the brand as well as negotiating new offers and car rental charges in order to improve efficiency and service that matches the company profit targets.

Lead a team consist of over than 300 managers and crew to achieve goals and objectives.

Maintain high level of communication, coordination, and cooperation with other

performance and results.

Enhancing Pizza hut’s brand image and customer satisfaction by giving training and follow

up LSM (in store marketing) and image with terms of hospitality and kids activities.

Manage the maintenance and equipment function for all the stores in Kuwait with the

coordination of different contractors, agencies, and departments management.

Provide operational & training support for new restaurants opening.

Drive the recognition culture through developing & executing rewards programs

C

all Center Operations Manager2006- 2007

(

Pizza Hut – Burger king and Kababji ) (120 Agents)

Provide accurate and reliable reports and data to Operations to assist in analyzing the

business.

Recommend upgrades to current system and meet with outside sources to review latest in

equipment and technology. This should be done in conjunction with the IT department

and operations.

Responsible for all training of operators and supervisors in conjunction with the training

department to ensure quality service and optimum efficiency.

Responsible to give District Managers constructive feedback and full information

regarding restaurant performance.

Create a tele-marketing plan to achieve set targets.

Drive the sale of all promotion happening in the brands through suggestive selling and

excellent tele-marketing skills of operators.

199

4 – 2006 SSM Lebanese food company Lebanon

E

DI General Manager – “Enhanced Dine In” – Pizza Hut

Districts Manager ( 8 locations )

Delivery Manager ( 15 locations )

Call Center manager ( 30 Agents )

O

ct 1994 – Feb 1995 SSM Lebanese food company Lebanon

R

estaurant General Manager – Pizza Hut

Education

1994 Computer Science (BA)

NDU Zouk- Lebanon

Languages

Spoken Written

Arabic

English

French

Native V.Good V.Good

Interests

Internet Surfing, Reading, Volley Ball, Table tennis

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