Manager Digital Marketing

LUIS D. VALENTIN PEREZ

**** * **** ** *** **** HOUSTON, TX 77057 787-***-**** adlqsx@r.postjobfree.com www.linkedin.com/in/luisdvalentin

Positive, action-oriented Bank Cards Manager with a successful track record in financial services. With core competency in managing, developing, identifying and implementing key strategic business initiatives to improve customer experience. Strong leadership management skills in creating a followership, engaging stakeholders, and building high performing teams.

PROFESSIONAL EXPERIENCE

BBVA USA, HOUSTON, TX

AVP, Credit Cards Product Manager, 2018- Present

• Developed and led the go-to-market model, portfolio strategy & processes for in-footprint and out-of- footprint states. Expanding credit cards originations by a 50%

• Led and worked with cross-functional teams, such as Customer Intelligence, Advance Analytics, Marketing & Finance for the development of pre-screened direct marketing strategic planning and execution

• Monitored & analyzed projects / product performances against goals and translated into insights to fine- tune or develop new plans for continuous improvement implementing a custom model of Agile Methodologies

• Transitioned to a new printer shop for direct mail campaigns in line to get more than $600K in savings

• Defined the credit card products vision and roadmap based on understanding customer needs, business strategy and market trends

• Developed strategies to optimize campaigns, execute, and report out results

• Coordinated a streamlined approval process (internal/external) with key control partners ORIENTAL BANK, SAN JUAN, PR

Credit Cards Product Manager, 2015- 2018

• Developed business requirements and implemented systems enhancements to meet client expectations and ensure competitive marketplace advantages

Portfolio balances increased by 10% thru balance transfers campaigns

Optimized customer online experience getting an increase of 50% new registrations by revamping credit card app

Credit cards acquisitions improvement by 10%, reengineering the booking process

• Reviewed products profitability and key drivers of revenues, expenses and credit losses. Identified risks and opportunities, relevant resulting actions and worked with relevant departments to drive implementation

• Negotiated partner agreement, led team implementation, and launched the redesigned Credit Cards Rewards Program

• Successfully migrated 100% of credit cards portfolio to EMV within a month, towards a goal of 80% within 3 months, exceeding our target with minimal customer service impact Bank Operations Manager, 2010 - 2015

• Led a professional team running Credit & Debit Cards, Merchant Business and ATM programs; managing day to day operations according to service standards

• Provided functional guidance for the evaluation and maintenance of card processing, and evaluated requests for proposals and products related

• Guided team in successful project to migrate BBVA debit cards portfolio to a new operational platform – Authored business requirements documentation and worked with internal/vendor technical staff to implement solutions

• Re-engineered Debit Card Claims Management Unit, resulting in achieving $120k in losses expenses, towards a goal of $50k in annual savings

• Increased debit cards activation ratio by 20%, as a result of optimizing the IVR activation process

• Successful implementation of local debit network as a requirement by Durbin Amendment

• Promoted to the position of Credit Cards Product Manager for exceptional organizational skills and exceeding KPIs by 40%

EUROBANK, SAN JUAN, PR

Issuing & Acquiring Manager, 2004 – 2010 (Acquired by Oriental)

• Led Credit Cards and Merchant Business Units; managing day to day operations according to service standards, including Customer Service, Accounting, Claims Management & Operations

• Guided team in successful project to migrate Eurobank credit cards portfolio to Oriental’s operational platform – Authored business requirements documentation and worked with internal/vendor technical staff to implement solutions

• Consolidated functions while maintaining efficiency levels in Accounting Department by identifying redundancies, reassigning staff, and reorganizing workloads

• Effectively implemented Credit Card Act related enhancements, ensuring that all internal, external, regulatory & tax authorities auditing requirements were satisfactorily fulfilled

• Increased Merchant Business portfolio by 20%, towards a goal of 15% annual increase, as a result of redesigning the on boarding process and building new competitive pricing changes THE BANK AND TRUST OF PR, SAN JUAN, PR

Insurance Officer, 1999 – 2004 (Acquired by Eurobank)

• Responsible for the timely and accurate assessment, decision making, settlement and communication of claims from beginning to end within agreed authority and service levels

• Spearheaded development of new payments disbursements system that saved 30% in associated costs in first year after deployment

• In charge of Insurance Division reporting, which include: proper classification of financial transactions and reconciles Accounts Payable transactions

• Approve insurance policies submitted to the bank to ascertain they comply with the applicable local laws

& regulations

• Identified and investigated potential fraudulent claims

• Served as a principal contact with local insurance companies & regulatory agencies EDUCATION

NUC UNIVERSITY, SAN JUAN, PR

MBA Digital Marketing Diploma expected 2022

NUC UNIVERSITY, SAN JUAN, PR

BBA, Major Business Intelligence

ADDITIONAL SKILLS

• Proven leadership strengths and ability to manage multiple responsibilities

• Proficient in oral and written Spanish & English, including business terminology

• Effective negotiation abilities and strong interpersonal skills for interfacing with all levels

• Gold Certification from Franklyn Covey’s Manager’s Academy at Oriental Bank – 2012

• Solid business understanding of the Payment Industry (i.e. Credit & Debit Cards, ATM, POS, etc.)

• Adept in using Microsoft Office & Google Suite software applications

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