248-***-**** adlqgc@r.postjobfree.com

http://vizualize.me/Shadrika?r=Shadrika

SHADRIKA SERVICE

PROFESSIONAL PROFILE

Strategic Planning Program Development

Design Thinking Community and Public Relations

Relationship Management Business Development

Start-up

Collateral design

Management

Competitive Analysis

PROFESSIONAL EXPERIENCE

OWNER/OPERATOR TRAINEE MCDONALD’S Grosse Pointe, MI 2017-Present

● Developed philanthropic opportunities for the organization which gained local publicity and regional recognition

● Developed community partnerships with area schools to assist with recruitment pipeline and reputation

● Improved staffing turnover and increased employee retention

● Developed marketing plan to limit the impact of the introduction of new competition to the market— resulting in a product sales increase of +20%

● Developed a business owners coalition to increase communication among business owners in the community and made the franchise the focal point

● Developed a social media campaign to increase customer engagement with new product roll-out SENIOR CLINICAL LIAISON/ REGIONAL DIRECTOR OF BUSINESS DEVELOPMENT Villa Healthcare Detroit, MI 2015 - 2017

● Development of annual marketing plans and strategic initiatives to align with the ever-changing healthcare market realignment to continue to generate revenue

● Mentored field staff to be innovative in client conversion methods resulting in 54% incoming client growth within 6 months of hire

● Developed niche programs to increase brand awareness and client conversion which created

”needs” based selection

● Interfaced with C-suite, director and mid-level clients which led to an overall boost of referrals to all locations by 33%

● Met or exceeded sales goals every month from date of hire REGIONAL HOSPITAL LIAISON HCR MANORCARE Dearborn, MI 2014 - 2015

● Established and maintained relationships with hospital discharge planners, department directors, physicians and ancillary staff to ensure appropriate company positioning within each account.

● Performed clinical assessments to ensure patient appropriateness for center and maximum revenue outcome; average YOY admissions increase of 56%

● Established and maintained orthopedic partnership which has resulted in an increase of admissions by 20% each month throughout designated territory

● Provides opportunities for center marketing staff to showcase niche programs to clinical department heads which has broadened product awareness

● Met or exceeded sales goals every month from date of hire DIRECTOR OF SALES AND MARKETING HCR MANORCARE Allen Park, MI 2013 - 2014

● Directed hiring, training and performance evaluations of internal marketing staff and oversaw their daily activities.

● Identified, developed and evaluated marketing strategy, based on knowledge of establishment objectives, market characteristics, and seasonal trends

● Led Business to Business Sales Calls with other interdisciplinary management staff to assist in increasing incoming customers by 20% in the 3rd and 4th quarter of 2013 YOY

● Reached client capacity within first 3 months of hire and increased incoming customers by 48% in January 2014 YOY

ADMISSIONS COORDINATOR HCR MANORCARE Canton, MI 2011 - 2013

● Delegated responsibilities to other departments to ensure perfect first impression and customer satisfaction experience for incoming clients

● Assisted in building relationships with area hospitals and discharge planners

● Supported Admissions Director in reaching capacity 3 times in the 1st quarter of 2013 EDUCATION

B.S. Liberal Arts & Sciences Wayne State University Detroit, Michigan

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