HARIBALU V

Chennai, India • +91-984******* • adlq5k@r.postjobfree.com • www.linkedin.com/in/haribalu-v

PROFESSIONAL EXPERIENCE

COGNIZANT Chennai, India and London, UK

Product Owner 2017-Present

Sr. Analyst 2013-2016

Test Analyst 2010-2013

• Pivot an internal Digital Operations Work management tool into a Data Extraction(OCR) as a Service product

• Introduced a Price manager product for improving the efficiency of client’s internal Users

• Implemented a targeted advertising platform for Set top box/Cable users; grew the client’s ad revenue by 6% in UK and Ireland region

• Launched an OTT platform (B2C) for a leading a Media and Broadcasting client in UK Selected Product Management Experience

INTELLIGENT PROCESS AUTOMATION (TOOLS & TECH) Chennai, India Product Owner 2019-Present

• Analyzed data from 3000 monthly active users and used outputs to guide product strategies; improved productivity by 2x by removing impediments and indirectly reducing operation costs

• Directed an End-to-End solution for Data Extraction as a Service (B2B). Secured deals close to $100K within 3 months of launch by offering the product as a solution accelerator.

• Led redesign of the web-application and brought in Data Visualization options to empower the end users to generate insights.

• Drove revamp of internal tools in use by 3000 users, resulting in 20+ new features, reduction of 15% in operation time

• Spearheaded a major pricing restructure by redirecting focus on customers willingness to pay instead of product cost; implemented a three-tiered pricing model which increased average sale 35% and margin 12%

• Designed and facilitated design thinking workshops to identify and prioritize opportunities to enter two new domains & Agile workshops to embrace outcome-based delivery LEADING UK MEDIA & BROADCAST COMPANY London, UK

Product Owner 2017-2019

• Launched a targeted advertising platform for Set top box/Cable users; grew the client’s ad revenue by 6% in UK and Ireland region

• Built an internal application to streamline sale of Boxsets and Electronic sell through content over STB and OTT

• Led user experience testing trials for revamped STB and mobile application for end user media consumption

• Overhauled the legacy source code of two production applications, resulting in better usability and reduced time to market for future releases

Sr. Analyst 2013-2016

• Consulted with product owners on new user stories and educate the development teams on the holistic view

• Conducted business user interviews and continuous feedback sessions on products that are developed

• Evaluation of integrating market product for planning and scheduling of Series & Sports Events

• Migration of media house contractual data from legacy application to 3rd party application supporting multiple geographies and languages [EMEA region]

EDUCATION

ST. JOSEPH’S COLLEGE OF ENGINEERING, ANNA UNIVERSITY Chennai, India Bachelor of Technology, Information Technology 2006-2010 ADDITIONAL INFORMATION

• Skills & Tools: Python, API, SQL, Agile, Data Visualization, Data Analysis, Power BI, Tableau, Figma, JIRA

• Certifications: CSPO, Celonis Process Mining Analyst, Automation Anywhere - Advanced

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