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Social Media Marketing

Location:
Columbus, MS
Posted:
April 15, 2021

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Resume:

SHACARLA FIELDS

Linkedin.com/in/shacarlafields • adlpwx@r.postjobfree.com• 662-***-****

KEY SKILLS & ABILITIES

Champion of maintaining a unified brand voice when engaging with the community.

Maintain a unified brand voice when engaging with the community.

Experience assisting in the development and management of social media marketing and influencer marketing strategy

Skilled in developing and curating engaging content for social media platforms.

Extensive knowledge of PowerPoint, Microsoft Office, Hootsuite, Canva and various social and professional networking platforms such as LinkedIn, Glassdoor, Facebook, Instagram and Twitter UNITED STATES DEPARTMENT OF AGRICULTURE COLUMBUS,MS General Clerk OCTOBER 2020-PRESENT

Verifying statistical reports for accuracy and completeness, compiling information, and handling and adjusting complaints.

Follows clearly detailed specific procedures in completing several repetitive clerical steps performed in a prescribed or slightly varied sequence, such as coding and filing documents in an extensive alphabetical file.

Office/document scanning/filing faxing experience

Requires familiarity with the terminology of the office unit.

Selects appropriate methods from a wide variety of procedures or makes simple adaptations and interpretations of a limited number of substantive guides and manuals.

The Automation Clerk selects from alternative methods and refers to problems not solvable by adapting or interpreting substantive guides, manuals, or procedures.

Typical duties include: assisting in a variety of administrative matters, maintaining a wide variety of financial or other records (stored both manually and electronically)

GANNETT USA TODAY NETWORK FELLOWSHIP ARLINGTON, VA Fellowship SUMMER 2020

Assist with the design and execution of social media campaigns

Post on various social media platforms for @USATNCareers such as Facebook, Instagram, and LinkedIn using Hootsuite and Canva

Build and manage the company's social media profiles and presence

Create shareable content appropriate for specific networks to spread both our brand and content.

Contribute in weekly meetings with whole staff to schedule and set productive goals

Assists with website review and development

JACKSON STATE UNIVERSITY COMMUNICATIONS / MEDIA DEPARTMENT JACKSON, MS SOCIAL MEDIA INTERN SPRING 2020

Scheduling and coordinating a monthly brainstorming meeting with advisor and internal social media team to establish content ideas for the month ahead, and to plan for a monthly social media, editorial, marketing and blogging calendar.

Curate virtual content for student engagement with an average reach of 7,000 viewers

Drive awareness of our new blog posts by posting the articles into forums and groups

Schedules and tracks department activities and projects, including analysis and reporting as directed by management.

JACKSON STATE UNIVERSITY, CENTER FOR ACADEMIC AND PROFESSIONAL SUCCESS JACKSON, MS ADMINISTRATIVE ASSISTANT AUGUST 2018 - MAY 2020

Schedules and tracks department activities and projects, including analysis and reporting as directed by management

Provide administrative services, including phone and email correspondence, and sending department faxes

Greet incoming visitors and customers in a professional manner and provide knowledgeable assistance

Engage students to share information about internships, full time, and graduate school opportunities

Conduct industry research to provide commentary for students and faculty about current job prospects J RAGZ REALTY DALLAS, TX

SOCIAL MEDIA INTERN SUMMER 2019

Created informative and thought-provoking posts for client’s Twitter, Facebook, and Instagram pages

Responded to comments and questions from various channels under the supervision of a real estate broker

Developed paid client ads for use on social media platforms, achieving an average of 1200 users per ad

Created effective messaging using descriptive language, graphics, and marketing collateral for the firm

Preserved brand integrity by monitoring the consistency and quality of marketing content across the board

Directed and coordinated marketing activities to promote products and services within company guidelines CATO DALLAS, TX

RETAIL SALES ASSOCIATE SUMMER 2019

Engaged with customers in discussion on quality, type and number of product desired for purchase.

Greeted 100 customers per day while maintaining a clean store, neat stock room, and operating register

Quoted discounts, prices, as well as trade-in allowances, credit terms, delivery dates and warranties EDUCATION JACKSON STATE UNIVERSITY (JSU) JACKSON, MS Bachelor of Business Administration, Concentration in Marketing MAY 2020

Dean’s List Scholar

Jackson State University National Alumni Association Scholarship Recipient (Columbus, MS Chapter) Relevant Coursework: Market Research, Advertising, Marketing Policies & Strategies, Management to Organizations, Business Communications, Marketing Management, Consumer Behavior



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