Sales and marketing professional, educator, brand manager.
Resume:
TIMOTHY R. MEHLBERG
*** ******** **** *********, ** 48821
330-***-**** ***.********@*****.***
PROFESSIONAL EXPERIENCE
Michigan State University East Lansing, MI August 2019 to Present
Instructor for The School of Hospitality Business
HB 345 Food Production Systems
HB 345L Food Production Systems Lab
HB 347 Hospitality Supply Chain
HB 346 Hospitality Managed Services
HB 411L Hospitality Beverage Lab
HB 491 Culinary Cost Control
Advisor for Society of Hospitality and Foodservice Management (SHFM) Student Organization
Board Member for SHFM Foundation
University of Akron Akron, OH August 2006 to May 2019
Associate Professor of Hospitality Management
Wine and Beverage Service
Menu Planning, Purchasing and Cost Control
Restaurant Operations and Management
ServSafe Food Safety Certification Course
Dining Room Service and Training
Introduction to Hospitality Management
Food Equipment and Plant Operations
Hospitality Internship
Professional Communications
Essentials of Management
Leading Project Teams
Leadership Practices and Principles
Perdue Farms Inc. Salisbury, MD October 2003 to June 2006
New Product Development Manager - Foodservice
Conducted ideation sessions with Perdue sales and sales agencies as well as with key
foodservice distributor and operator customers to qualify new product needs.
Facilitate development of new product initiatives from conception to implementation through
R&D, Product Managers, Marketing Services and Sales Department using the Stage-Gate process.
Monitor foodservice operator and distributor trends, issues and opportunities through field
visits, seminars, print media, and research firms.
Performance Food Group Richmond, VA January 2000 to October 2003
Corporate Brands Manager
Direct resources to execute strategic brand integration within 14 operating divisions.
Directed the successful and profitable implementation of nine strategic brand product lines
through positioning, pricing, packaging, point of sale and promotion.
Directed the development of Strategic Brand trade show booths and displays for promotion at
division trade shows.
Directed the development of Brand Marketing Guidelines to achieve brand consistency throughout
the organization.
Gordon Food Service Grand Rapids, MI May 1986 to December 1999
Product Category Marketing Manager - Grocery Department
Direct resources to execute strategic marketing plan of $365 million Grocery Department.
Contribute to sales and margin growth through product and vendor selection, pricing and category
management.
Directed the development of six proprietary branded food service product lines.
Directed and implemented private brand label and corrugate standards for consistent corporate image.
Directed development of sales support materials and planning of trade show booth display.
Product Specialist – Meat, Seafood & Poultry
Increased sales and market penetration in the Meat, Seafood and Poultry categories through the sales
support of 40 distributor sales representatives.
Organized and implemented sales training for product, menu writing and customer business planning.
Worked with key customer groups on menu planning, employee training and marketing planning.
Directed supplier and broker community for balanced local sales support efforts.
Planned and organized sales meetings to include product sampling, training, promotion
and motivation.
Distributor Sales Representative
Developed a profitable $3,500,000 sales territory through securing new accounts and penetrating existing
accounts through a consultative sales approach.
EDUCATION
Texas Tech University Lubbock, TX
Master’s Degree – Restaurant, Hotel & Institutional Management
Ferris State University Big Rapids, MI
Bachelor of Science - Hospitality Management/Marketing
CERTIFICATIONS
American Wine Studies Certification (A.W.S.) Napa Valley Wine Academy
ServSafe Food Safety Instructor and Proctor National Restaurant Association
ServSafe Alcohol Safety Instructor and Proctor National Restaurant Association
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