Account Director

GINA CADRES

adlpvy@r.postjobfree.com C: 323-***-**** Los Angeles, CA 90043

Summary

Results-focused professional with comprehensive experience in marketing, planning and a firm grasp on creative and production. Proactive leader with strengths in communication and collaboration. Proficient in identifying cultural insights to target diverse segments with relevant and engaging marketing campaigns. Adept in managing objectives to achieve positive outcomes – industry experience includes Automotive, Dairy, Government Health and Human Services, Insurance, Hospitality, Retail, and Tourism.

Skills

• Account Management

• Budget Planning & Profitability

• Digital & Social Marketing

• Diversity (Multicultural)

• Event Planning & Management

• Government Compliance

• Marketing & Strategic Planning

• Media Relations PR

• Partnership Management

• Project Management

• Government Compliance

• Marketing & Strategic Planning

• Media Relations PR

• Partnership Management

• Project Management

Experience

U.S. Census Los Angeles

Enumerator

08/2020 – 10/2020

Healthy Spot Los Angeles

Senior Manager, Field Marketing

02/2020 - 06/2020

• Collected census data – record, sort and maintain

• Effectively reached respondents to obtain information

• Complied with regulatory standards and laws

• Developed strategic plans to increase awareness and store traffic

• Responsible for the development of the field marketing team

• Results: Program pulled due to Pandemic protocols Muse Communications Santa Monica

Freelance Producer

06/2019 - 11/2019

• Responsible for Wells Fargo Bank Lunar New Year campaigns

• Identified and managed external production and creative teams

• Collaborated with project architects and CADD technicians in China

• Results: Increased efficiency, productivity, and attained positive financials Innocean USA Huntington Beach

Freelance Senior Event Manager

01/2019 - 06/2019

• Managed global auto show press events (NY, LA, Detroit) in all areas of event operations and logistics. Responsible for project management

• Collaborated with multiple teams - strategy, R&D, fabrication, and finance

• Responsible for Virtual Reality production teams

• Maintained close communication with clients to mitigate issues

• Results: Over 200 attendees at booth, 800 news articles, and social channels generated 5.8M imps and 1.2M video views. Vehicle models were featured in high visibility outlets: Live with Kelly & Ryan, Fox & Friends, NBC Nightly News, WSJ, USA Today, and featured in seven Motor Trend articles. The first brand to feature Augmented Reality at NY Javits Center Muse Communications Culver City

Freelance Senior Project Manager

05/2017 - 12/2018

• Responsible for the planning and execution of the agency’s 30th anniversary

• Managed all external event logistics and agency project management

• Collaborated with executive team to deliver on expectations Muse Communications Los Angeles

Account Director

05/1997 - 06/2016

American Honda Motor Co. – African American and Asian

• Responsible for $15 million annual advertising budget

• Offered knowledgeable brand support by staying up-to-date on client products and services

• Led the planning and execution of multicultural marketing programs

• Designed annual HBCU program (HBOB) to include 54 HBCUs, 2,500 HBCU participants, and 60,000 attendees at the Atlanta Georgia Dome

• Results: Expanded marketing program to include 6 additional Honda models, acquired the Acura brand, added the Asian consumer segment, and expanded digital and social efforts -- increased agency profit (40%)

• Results: Developed programs for Corporate Diversity and other business units – additional $3.2M budget

California Department of Health Services – African American and Asian

• Reduce smoking cessation, combat “pro-tobacco” marketing efforts, and support the elimination of exposure to secondhand smoke

• Managed partnerships with PR and community organizations to align strategic messaging and collaborating with media outlets in support of grass-roots programs

Ad Council Lupus Awareness Program – Hispanic Women

• Young Latina women of childbearing age believed their symptoms of Lupus were not serious

• Developed an impactful call-to-action web campaign to inform and educate women on the symptoms of Lupus and invited women to join a community and share their stories

• Results: After three months, the website received 1,777 diary entries, and the website measurements broke the industry norms

Office of the National Drug Control Policy (ONDCP) White House Initiative

• Developed multicultural programs to deliver ONDCP’s anti-drug message to diverse segments, established partnerships with media and other cultural community-based organizations

• Results: Work closely with media vendors to secure value-added programs. Created platforms for featured influencers and well-known drug experts to support the anti-drug message

• Results: Positive reaction from the community centers and an overwhelming request for print materials

Digital Marketing & Analytics, Certification

Liberal Arts

Professional Development

Completed “Leading CEO” Training and Coaching

Executive Leadership Workshop

Legal Aspects of Advertising & Promotions

Team Management, “Ignition Consulting Group”

Staff Development, “Litman Consulting”

SAG-AFTRA Talent Contracts

Member “American Association of Advertising Agencies” (4As) Advanced Advertising Studies Member, Association of National Advertising (ANA) Member, Asian American Advertising Federation (3AF) Personal Interest – Animal Rights, Cause Marketing, Film, #HashtagLunchbag, Jogging/Fitness, Travel

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