HEINRICH

BENKENSTEIN CV

Conceptual Copywriter / Creative Group Head

Objective:

I am looking for a great fit with a strong, tech-minded agency that is passionate about authenticity, people, performance, and not settling – ever. My aim is to add considerable value through the experience I have garnered over 14 years, specifically in ideation and copywriting– both from a hands-on and mentorship point of view.

Qualification:

AAA School of Advertising, Cape Town

Higher Diploma in Creative Marketing Communication (Copywriting)

2004 to 2006

Employment History:

Freelance Senior Copywriter

Feb 2021 – present

In my freelance capacity I routinely take on briefs and ad-hoc jobs from agencies, SMEs, and government institutions. I am known for being the go-to guy when it comes to generating big ideas for campaign roll-out, writing on-demand content for omni-channel integration, leading junior creative teams, and spearheading projects from start to finish with all-round continuity supervision.

L1 Support Engineer

Construct Education (Contract)

Dec 2020 to Feb 2021

www.constructeducation.com

I was responsible for solving experience and technical problems from eLearning clients within Canvas and its external LTIs using creative writing. Workable knowledge of RCE, HTML, and beta/test environments were essential in this project. Work would include analyzing needs, managing client expectations, troubleshooting fixes, reporting issues, and resolving the matter in the best way possible.

Creative Group Head

Creative Caterpillar Brand & Design Agency

Mar 2019 to Mar 2020

www.creativecaterpillar.co.za

After many years of experience, I returned to this agency as creative group head. The company offers brand development and creative communication strategies for corporate clients with specific marketing objectives. My primary task was to lead the quality of brand ideas in campaigns via concept development, copywriting, and art direction.

In this role, I also developed the content strategy and ensured quality execution across all elements. I managed the output of the creative team as well as client expectations, ensuring timely and competent delivery of work, writing in various styles of copy on demand, and maintaining a true-north focus in campaigns as part of a single-minded, cohesive goal.

Copy Chief

Mustard Seed Relationship Marketing

Jul 2017 to Feb 2019

www.mseed.co.za

Mustard Seed Relationship Marketing looks after the shopping centre communications portfolio of various property brands in South Africa. These include Growthpoint, Redefine and other independent property groups such as New Africa Developments, Pareto and the Moolman Group. In this role I was both a creative and a manager. My job was to conceptualise communication campaigns for shopping centres with the help of my teams. This included ideation and copywriting for through-the-line media, line edits, and reviewing artwork.

Senior Digital Copywriter

Arc Worldwide

Jun 2015 to Jun 2017

www.arcww.co.za

At Arc Worldwide, I was a lead copywriter for one of its creative teams. I followed a data-driven approach, delivering smart (relevant and creative) brand engagement solutions, regardless of channel or platform. My role included concept, strategy and copy. Specific focus areas included website and app development, product marketing, activations, direct/CRM/loyalty, eCommerce, social media, and other live media.

Senior Copywriter

Mustard Seed Relationship Marketing

Oct 2012 to May 2015

At Mustard Seed I worked as a copywriter, quickly being absorbed into the system, showing my mettle and being offered a full-time position as senior copywriter. In many ways, this is where the industry helped me cut the mustard. It was a great place to learn the art of juggling multiple active projects while producing highly creative pitch work in the background.

Junior-Mid Copywriter

Creative Caterpillar Brand & Design Agency

Jan 2007 to Sep 2012

I started my career as a junior copywriter at Creative Caterpillar Brand & Design. I was responsible for all traditional copywriting and editing responsibilities as part of the creative team.

Additional Courses Completed:

2020 – 2021 Instructure Canvas LMS Support Engineering L1

2017 – 2019 Google Ads: Display, Search, Video and Mobile

2007 – 2008 Wordpress CMS Training, SEO Optimisation

2000 – 2001 National Certificate N3 Entrepreneurship

Outstanding achievements/ awards:

Silver Assegai Award 2017: Branded content for Royco’s Randomiser Campaign

Gold Footprint 2013: Eikestad Mall

Gold Footprint 2013: Jubilee Mall

Silver Footprint 2013: Westwood Mall

Mustard Seed Relationship Marketing – Employee of The Year 2013

Highest Achievement Awards: AAA School of Advertising 2006 (Volkswagen)

Winner of ABSA Entrepreneur of the Month 2001

Involvements/Mentorship:

Stellenbosch Academy of Design and Photography: Guest Speaker & Educator

References:

Esther Kritzinger: 072-***-****

Jonathan Mitchel: 073-***-****

Nicolas Burger: 082-***-****

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