Marketing

HOLLY MARTINEZ COOKSON

EDUCATION

Grand Valley State University - International Business and Marketing, Expected Graduation: May 2021

- Cumulative GPA 3.806

- Spanish Baccalaureate

- Study abroad – sophomore year in Coopersville High School, Michigan PROFESSIONAL EXPERIENCE

Marketing Intern, Athletics Department, GVSU, Allendale, MI August 2020 – Present

- Create, implement and execute game and event promotions, specifically for Instagram, Twitter, Facebook and Tik Tok

- Serve as liaison between Athletic Department and on and off campus organizations

- Design graphics, posters, flyers and other promotional material using the graphic design platform Canva

- Work with GVSU Athletics coaches and student-athletes to implement ideas Resident Assistant, Housing and Residence Life, Allendale, MI August 2020 – Present

- Organize and managed the community social media which includes Instagram and Facebook

- Create and send out a weekly newsletter to 100+ residents about current events happening around campus using the email marketing platform mail chimp

- Serve as a resource and mentor to respond to residents’ academic, personal, and social questions/ concerns

- Use interpersonal communication and conflict resolution skills to effectively navigate roommate conflicts

- Participate in interviewing, evaluations, and assessments of potential candidates for the Resident Assistant position Student Assistant, University Communications, Allendale, MI September 2017 – Present

- Answer phones, manage student employees, train new employees, supervise projects

- Assist with social media and marketing campaigns for the university

- Gain behind the scenes perspective of bigger projects put together for the university to promote Grand Valley SKILLS/ABILITIES

- Bilingual – Spanish and English

- Reliable, organized, hardworking and able to multitask

- Self-motivated, driven, and able to work independently as well as in a team

- Creative with good attention to detail

- Strong interpersonal communication skills

EXTRACURRICULAR

- Volunteer at Helen DeVos Children’s Hospital

- Member of the American Marketing Association and the National Society of Collegiate Scholars adlp27@r.postjobfree.com LinkedIn 616-***-****

References available upon request

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