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Social Media Digital Marketing

Location:
Jersey City, NJ
Posted:
April 14, 2021

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Resume:

Homa Deilamy

760-***-**** adlouj@r.postjobfree.com https://www.linkedin.com/in/homadeilamy/

OBJECTIVE

To obtain a full-time position as a Business Analyst

EDUCATION

Stevens Institute of Technology, Hoboken, NJ May 2021

Master of Science in Information Systems GPA 3.9 Coursework: Data Management, IT Strategy, Web Mining, Applied Analytics, Big Data Technologies, Multivariate Data Analysis, Financial Decision Making, Optimization & Proc. Analytics, Knowledge Dis & Data Mining

Ningbo University, Ningbo, China May 2017

Bachelor of Science in Business Administration GPA 3.3 SKILLS

Technical Skills: SQL (Stanford Certificate), R, Python, Tableau, Excel

Certificate: Bloomberg Market Concepts (BMC)

Language: Chinese Mandarin HSK3(Zhejiang University)

PROJECTS

Web Analytics - Geographical Analysis of Job Market on Indeed.com Fall 2020

●Devised a data base by collection of raw data ads of over 5000+ job entries though web scraping using Python

●Performed data cleaning to extract the text from HTML of Indeed’s website for specific job requirements

●Simplified data into a compelling story to be presented, created reports and template for teams

Predictive Analytics -Rate of Employee Attrition Spring 2020

●Developed classification models on Employee Attrition data to anticipate the potential of employees leaving the company

●Generated correlation matrix and visualizations to forecast the influence of attributes

●Tested 5 classification models to predict employees termination with the best model generating an accuracy rate of 79%

Social Network Analytics - EVE Online Game Fall 2019

●Optimized an organization using sentiment analysis of the users using RStudio and increased their profit by 23%

●Created a hypothesis model for various variables and their relations from the dataset

●Presented multiple solutions to help increase the popularity of the game

EXPERIENCE

Stevens Institute of Technology, Hoboken, NJ

Graduate Student Assistant 2019 - Present

●Employ analytics tools to build reports and analyze data trends to improve student intake (up by 35% for 2021)

●Design and implement communication plans for prospective and incoming students

●Represent the university for CRM across various platforms such as, Slate, social media, and calling campaigns

Graduate Research Assistance, Hoboken, NJ

Marketing Analytics Internship 2020 - 2020

●Leveraged the decision-making process for the business for COVID-19 recovery strategy by performing research analysis

●Translated business requirements into technical reports to monitor progress and development

●Assessed consumer trends, surveyed existing consumer base, developed a social media strategy for online growth

●Constructed, tested, and launched an online store that exceeded profit projections by 30%

Proshot Design, Middle East 2018 – 2019

Research Analytics

●Conducted market research to identify trends and market for Handcraft goods

●Analyzed the targeted customers and developed unique products for each selected country

●Scheduled, planned, and cultivated professional relationships with clients

Pesteh Online Beauty shop, China/Middle East 2014 – 2016

Founder

●Marketed a black label version of a face cleansing device sold via Instagram

●Managed a team to develop marketing plans, predict forecast and advertisements

●Achieved 74% annual growth by implementing effective strategies using data analytics and social media tools

HONORS

Won 3RD Place startup event powered by Google, Ningbo, Zhejiang, China 2016

●Digital Marketing Analytics for Chinese companies



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