Silvia C. SCavone aSSiS

Al. das Jaqueiras, ** - Itu - SP- Brazil

(55-11-973**-**** - adlos6@r.postjobfree.com

• Event Planning & Production • Media Relations • Public Relations • Internal Communication accomplished PR professional with twenty years’ experience developing and executing all aspects of public outreach campaigns to increase media exposure and support strategic marketing initiatives. interacted with media, community members and customers to maximize my clients’ return on brand awareness and marketing investment.

Proven track record of successful event planning, logistics and production in industries as varied as packaging, equipment and rental business in the construction market, publishing and financial services. Consistently applied unusual combination of creativity and impeccable organization skills to carry out high-profile events, without a hitch.

Expertise includes:

• Event Logistics & Production • Budget Management • Coordination of fast paced events

• Public Relations • Internal Communications • Excellent time management and

• Media Relations & Press Kits • Media Training organizational skills PRoFeSSional eXPeRienCe

Partner & PR Specialist

INPIX Textos Imagens e Eventos - December 1994 to Present Since my partner and i founded inpix, we have been combining creative skills with our experience in the market place to achieve optimum return on internal and external marketing efforts. our focus is to support our clients, keeping an eye on every detail, developing internal/external campaigns, corporate events, PR actions, promotional and technical materials, corporate identity and other creative services, combining intelligent and cost effective solutions. My role in the partnership is managing the client’s budget, coordinating and overseeing event production and PR planning/media relations.

Selected clients include:

JLG Industries Inc., Dixie Toga/Bemis, International Paper, GE Financial, GE Plastics, Kyocera, Shopping Iguatemi Campinas, Link-Belt Company, Mills Rental and Locar. Professor - Teaching subject: Event Planning/PR

FaaP University - august 1997 – June 1999

During this 2 year period, i had the opportunity to share with my students the experience of planning, producing and coordinating a large array of event types. Communications Specialist

Dixie Toga - a Bemis Group company - May 1991 – October 1994 i was responsible for creating and coordinating all internal communication campaigns and manage corporate events. other activities included support to media relations, occasion in which i developed a brand new communication channel between the company and the media in general. Customer Account Representative

SM Merchandising Agency - November 1989 – May 1991 As a Customer Account Representative, I worked as a bridge between the customer and SM to obtain the clients’ briefings for promotional and merchandising campaigns, maintaining all areas of the agency coordinated to keep up with the clients’ challenges and timetables. one of the highlights was an international project in which a major client invited more than a hundred guests to the World Cup 90 and i had to be in italy for two weeks assisting the entire group. Selected clients include:

Boehringer de Angeli, Maguary and Seagram do Brasil. PR Manager - Imagic Division

Madia Ltda - Press Agency - november 1987 – September 1989 Imagic was Madia’s largest press relating division. There, I managed a great number of PR actions aimed at several markets in most regions of Brazil. My tasks were PR planning, writing releases, coordinating press conferences and supervising personnel related to the jobs at hand. Selected clients include:

Bauducco, Caloi, Denison, Engevix, Johnson & Johnson Produtos Profissionais, Talento Editora and Weril.

Communication Trainee

Goodyear (Brazil - Tyre division) and Brasimet (Brazil - Metal coating products/services) - 1986 & 1987 During my University years, i acquired experience in the PR and communications market working as a trainee for these companies.

EDUCATION

Post-graduation Lato Sensu - Business Administration - FAAP University (1988) Bachelor - Communication, Public Relations - FAAP University (1987) lanGUaGeS

Brazilian Portuguese is my native language.

i have an advanced knowledge in English and intermediate reading/writing/conversation in Spanish.

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