*EDWARD M. DOMANSKI

201-***-**** - Charlotte, NC

www.linkedin.com/in/emdomanski

adlnze@r.postjobfree.com

A Fortune trained leader who has made significant step changes in EBITDA & CAGR in every assignment. Strategic Commercialization Executive with continued success at creating world-class marketing & sales penetration programs in the medical device and additive manufacturing sectors to effectively execute business strategies intended to exceed sales goals, enhance market capabilities and maximize profitability. Experienced creating a commercialization infrastructure to drive market adoption of surgeon preference devices / services / capital equipment products. Dozens of commercial launches successfully implemented resulting in revenues exceeding $2 billion. Global and regional strategic sales and marketing management expertise for Fortune 100 companies as well as entrepreneurial start-up environments. Experience building and mentoring global & regional results driven teams. Successful at integrating multi-site operations, managing internal and distributor sales groups, aligning culturally diverse teams around a strategic vision and profit model. Recognized for providing global leadership for brand, marketing, commercial, partnerships, innovations, operational efficiency, and revenue optimization.

VISIONTEC TECHNOLOGY & CONSULTING, Charlotte, NC February 2018 - Present

Consulting firm for medical device & additive manufacturing sectors focused on strategic commercialization

President / Founder

Founded a consulting business focused on providing critical medical device commercialization strategy development and funding activity services to enhance the likelihood of successful product launch and market proliferation. Focus on strategy, execution and operational planning to successfully launch and/or grow disruptive technologies.

NN INC., Charlotte, NC January 2018 – April 2020

Global leader in the Medical Device OEM supplier segment.

Global Vice President / General Manager – Sales, Marketing & Channel Development - Medical

Recruited to create a strategic plan for the commercial path to aggressive growth and profitability with a focus on brand creation and optimization across product categories and market channels. P&L accountability to the CEO for the medical business driving aggressive growth to create a $280M business organically and through acquisition while developing an effective long term market penetration strategy focused on the orthopaedic, spine, cardiovascular, endoscopic, and drug delivery segments. Serve as member of executive leadership team to provide insight and input into business strategy.

Increased revenue 160% ($100m to $280M) in 12 months via business / profit model correction and constraint identification. Took quick action on several fronts reorganizing business structures while implementing sales and marketing strategies focused on high growth segments / customers including a new sales pipeline and budgeting tools.

Improved new project initiation 240% via the implementation of a strategic marketing group and restructured sales force focused on key accounts, regional penetration and technical expertise while prioritizing flawless execution.

Within the first six months executed the acquisition of two key businesses (Paragon & Bridgemedica) to expand portfolio and create a robust services capability increasing revenue by $100M and providing 20% CAGR (2x market).

Signed multi –million dollar deals with Zimmer, Medtronic, and DePuy-Synthes to provide finished product, capital equipment and product development services to expand and extend key customer relationships.

On boarded key functional leaders including a vice president and two senior directors to drive a more strategic approach and penetrate markets / customers with increased depth and breadth.

Established a strategically located technology development center to provide additive manufacturing services for key customers to grow market penetration capabilities resulting in new market expansion revenue of $10M in first year.

SMITH & NEPHEW, Cordova, TN 2013 – 2018

Fortune 500 OEM in the advanced surgical devices and advanced wound management sectors.

Senior Global Group Director – VISIONAIRE Patient Specific Technologies

Recruited by the Senior Vice President (former colleague) to design, build, and lead an efficient, effective commercial organization that adapts to a dynamic portfolio of products with a focus on portfolio development, brand recognition, market strategy, pricing, and reimbursement while creating a consultative sales strategy and structure.

Re-built key corporate account C-suite relationships, grew technical sales force, and collaborated with customers to successfully develop / launch several products. Increased revenue from $100M to $170M, improved EBITDA (3x).

Created a strategic marketing culture aligned with current payer models to provide an offering with enhanced customer value and increased depth/breadth of customer penetration while significantly growing volume through creation of bundled offerings including implants, disposables, wound care products, and perioperative services.

Led development of a patient data model which allowed us to create perioperative product offerings, SaaS products, an efficiency service model, increase the pace of product improvement, and share data across surgeon customers to improve consistency of outcomes and best practices in alignment with payer models for hospitals & ASC’s.

Drove expansion of the portfolio through multiple acquisitions including a robotics platform (Navio) and developed market entry strategy / team resulting in $20M new revenue.

MATERIALISE, Plymouth, MI 2011 – 2013

Pioneering global additive manufacturing & software development leader for multi-industry applications.

Managing Director – Medical

Recruited to company by former business partner CEO. Created a business unit and established positive brand awareness within the industry. P&L accountability to the CEO for creating the $25M medical business consisting of implants, instruments, software as a service, and capital equipment. Improved EBITDA from 12% to 22% in 2 years.

Assessed technology market potential, created strategic marketing & sales strategies and associated personnel structure and led execution to grow business from $1M to $25M in 2.5 years in device and SaaS products.

Mentored group consisting of internal personnel and distributors to create product offerings, marketing strategy, and sales strategy to grow a business from startup to $25M+ aligned with current payer models and reimbursement.

Signed multi-million dollar product / service agreements with Fortune 500 medical device companies and strategic GPO / IDN groups.

Led the development of business strategy to create novel product offerings utilizing innovative software to capture vital patient data necessary for current products, to create a culture of continuous product improvement, and to enhance overall industry best practices via interconnected data platforms shared across physician customers.

DEPUY SYNTHES, INC. (div. of Johnson & Johnson) 2005 - 2011

Fortune 100 global manufacturer of reconstructive orthopaedic implants, medical products, and services.

Senior Global Market Segment Director – CMF / Neuro / Trauma Division (2009 – 2011)

Internally recruited to reinvigorate growth into a strategically vital product portfolio. Global P&L responsibility to the Group President for the $180M CMF (craniomaxillofacial) business. Charged with restructuring and growing a dysfunctional multi-national, multi-location management team. Guided a team of over 60 sales & marketing personnel.

Drove a culture turnaround, repairing team morale between regions resulting in a revised, globally aligned, and strategically driven team consisting of sales, strategic marketing, field marketing, and country managers.

Implemented unified product strategy development processes, sales launch strategy and consistency of individual market programs to unify the business and enable above market growth resulting in a 13% CAGR

Created a business leadership team consisting of internal stakeholders, surgeon KOL consultants, and third party technology providers to create new product categories and implement segment evolving product solutions.

Director – Marketing & Sales - Extremity Products (2005 – 2009)

P&L responsibility for the global market leading upper extremity portfolio. Recruited to turnaround a business with decaying market share and stale product pipeline. Made significant market share gains and provided sustainable market leadership. Grew portfolio from $30M to $118M in four years (41% CAGR).

Implemented an encompassing strategic marketing strategy which converted a single year unfocused strategy to a five year long term strategy addressing multiple business levers.

Grew the strategic marketing team (from 6 to 10 people) and implemented a regional technical sales team (6 people).

Created a Global Extremities Leadership Team consisting of internal stakeholders and surgeon consultants to evaluate critical business levers including product pipeline, sales strategy, competitive landscape, emerging technologies, and portfolio messaging resulting in a long term market expansion strategy.

With a focus on business excellence, took an active role in channel member market assessment and the creation/rollout of a revised strategic marketing/sales campaign which resulted in triple market growth.

Previous Roles:

Director - Global Strategic Marketing – Upper Extremity, Cement, Biologics – Stryker Orthopaedics

Principle Engineer – Hip, Knee, Navigation – Zimmer Orthopaedics

Senior Technical Sales Program Manager – Beiersdorf, Inc.

EDUCATION

Executive Education Programs

University of California at Los Angeles - Anderson Graduate School of Management

Medical Sales/Marketing Program

University of Chicago – Booth School of Business

Executive Leadership Program

Master of Business Administration – Finance & Marketing

Indiana University, Bloomington, IN

Master of Science – Mechanical Engineering

State University of New York at Buffalo, Buffalo, NY

Bachelor of Mechanical Engineering

Gannon University, Erie, PA

CERTIFICATIONS/AWARDS

Project Management Professional (PMP) Certification Class

Plastics in Medical Devices Annual Meeting – Repeat Invited Feature Speaker

“Big Picture” Strategic Marketing Course – Johnson & Johnson Executive Development

Miller Heiman Strategic Sales Methodology Certification

DePuy Orthopaedics – Multiple Sales All Star Team Awards, Multiple Encore Sales Awards

Zimmer Orthopaedics – Product Development & Innovation Award

Beiersdorf International – Circle of Excellence & President’s Club Awards

Gaymar Industries - President’s Sales Club

Contact this candidate