Sales Manager

*

Curriculum Vitae

Joseph Reginald R. Gener

*

Joseph Reginald Roxas Gener

*** **** ******* **. ********* East Cainta Rizal

Mobile: + (63-917-****-*** / +(63-928-*******

Email Address: adlnsi@r.postjobfree.com

adlnsi@r.postjobfree.com

Summary

A seasoned commercial operations practitioner in the Fast Moving Consumer Goods industry with two decades of disciplined experience in selling and distributing the most widely placed product in the Philippines. With hands on exposure in sales operations holding different sales positions from conventional selling, direct and distributor management and eventually in managing a commercial unit. Aggressive selling backed with expertise on Route To Market, Sales Force Automation, data base usage, commercial promotions, selling processes, warehouse management, people training and development Recognized as an esteemed leader and motivator by his team and valued by management for progressive and innovative approach. Jolly, well-loved and unrelenting in delivering stretched profitable volume business results.

Work History

General Manager – Redex Sales & Logistics, Inc.

Responsible for the accountability of the business’ strategies, operations as well as ensuring that financial targets are achieved according to plan. Also manages day to day operations of the business to ensure efficiency within the organization as well as services to clients. Collaborates with clients to help ensure routes are optimized at the minimum cost possible without sacrificing service efficiency. Handles business development, client presentations and project management as agreed with client companies.

Customer Development Director – THP Beverage Group (Vietnam) Led a cross functional (Sales, Trade Marketing, Route-To-Market, Sales Capability, Sales Information, Sales Admin and Customer Care) team to ensure customer satisfaction for both General and Modern Trade.

Aligned selling systems and processes for better operational efficiencies.

Assessed current distribution structure for general trade and proposed the RTM strategy for the next 5 years.

Developed current MT and KA structure for improved coverage and account management

August 2017-

Present

April 2017 –

July 2017

3

General Manager – First Excellere Business Consultancy Services Inc. Oversees total business operations of the company. Handles client presentations and oversaw total project management for sales and marketing as agreed with client companies.

Region Manager- Coca-Cola FEMSA Philippines.

With a team of 9 direct reports and 217 associates, led the implementation of sales strategies defined by the Commercial Director to achieve sales goals. Responsible for delivering an annual sales of 23.5 Million Unit Cases amounting to an annual Gross Sales Revenue of Php 2.63B resulting to an Operating Income of Php 231 M. Accomplishments:

2014 Q4 Top Region Manager for Luzon – Most Valuable Player Incentive Program

2015 Top Region (Luzon) for Operating Income Achievement vs. Business Plan

2015 Top Region (Luzon) for Over-All Performance of Bad Order Index, Good Warehouse Practice, Distribution Cost, On-Time, In Full

3rd Best Region (National) for Leverage Execution Growth Opportunities

(LEGO) Metrix; No. 1 Region (Luzon)

March 2016 –

March 2017

July 2013 -

February 2016

Special Project, Coca-Cola/ Pinya Manufacturing Corporation Yangon, Myanmar. Spearheaded the design and development of the database buildup of the territories as a cross posted subject matter expert on Route To Market. Led a team of 20 local associates in implementing an all outlet survey and classify it according to channel to determine the ideal service model. (Concurrent with GSM Position) November 2012

- April 2013

Group Sales Manager, Coca-Cola Bottlers Philippines, Inc. Responsible for the business development, people management and route to market execution of a sales geographical area by leading a team of 84 associates. The team are delivering an annual average of 7.2 Million Unit Cases that generates Php 2.6B gross sales revenue

May 2012 -

June 2013

Route to Market (RTM) Manager - Coca-Cola Bottlers Philippines, Inc. Responsible for the management of the design, development, installation and implementation of the sales and distribution system for both the direct and indirect service systems to achieve excellent retail execution Accomplishments:

Innovated and implemented a "scientific" measurement of gas allocation per route/ per sales associate for Greater Manila Area resulting in an annual savings of Php 15.6M

June 2010 -

April 2012

4

Headed the revenue growth project thru sales bookings maximizing on per outlets' historical data by offering discounts for SKUs that are not yet available in the accounts

“Reinvented" direct conventional routes for vacant dealer areas similar to a Build, Operate, Transfer process for offering to potential distributors

Under the leadership of The Coca Cola Company – Bottling Investment Group, served as a critical enabler of a new discipline in sales performance

Piloted the use of mobile handhelds for Special Accounts Group under the Sales Force Automation program in GMA reducing order taking downtime and improving order accuracy

Initiated and developed the Dealer/Distributor Manual to professionalize the operations of Dealers/Distributors

Territory Sales Manager(GMA, WV, SL), Coca-Cola Bottlers Philippines, Inc. Responsible for the business development, people management and route to market execution of a sales territory by leading a sales team of 50 associates using a combination of direct and distributor selling that accounts to an annual volume of 5.4Million Unit Cases that helps generates a gross sales revenue of Php 1.62B Accomplishments:

Exclusivized the yearly Pasidungog Festival of San Miguel Town in Iloilo leveraging of San Miguel Corporation’s subsidiaries power of one in converting competitive accounts to Coca-Cola clients

Consistent Volume Target Achiever - streak of 24 consecutive months in Greater Manila Area (2008 -2009)

Authored the implementation on withheld Dealer Incentive in lieu of collateral requirements which led to a more sustainable partnership ensuring business continuity

May 2004 -

June 2010

Selling Systems & Training Head, Coca-Cola Bottlers Philippines, Inc. Managed the design, training, communication and continuous improvement on Sales Distribution Strategy to ensure alignment with customer/consumer needs and market environment driving system design and installation, training curriculum and people development

Handled train the trainors for Area Sales Managers/ Territory Sales Managers in programs/selling systems and processes

Handled the National Dealers Inventory Monitoring and Compliance reports standardizing reporting and streamlining operations June 2003 -

July 2004

5

Handled National Dealer/Distributor recruitment, assessment and training

Cross posted at San Miguel Beer Division to understand their processes to learn/share best practices and enhance over all operations Lead District Sales Supervisor, Coca-Cola Bottlers Philippines, Inc. – GMA Led the overall implementation of routes designed as determined by Selling Systems

& Training Group to include Account Executive Routes, Direct Routes, Dealer Routes, Dealer Sales Personnel Routes, Wholesaler Routes and Dealer Pre-sell Routes at territory level

July 2001 -

August 2003

District Sales Supervisor, Coca-Cola Bottlers Philippines, Inc.- GMA Responsible for the business development, people management and route to market execution at the district level. Trained, managed, led sales associates to execute route to market initiatives, commercial programs and selling systems to achieve the districts’ sales revenue and volume target

December 1999

- June 2001

Wholesaler Development Coordinator (WDC)/ Dealer Development Coordinator

(DDC), Coca-Cola Bottlers Philippines, Inc. – GMA

Coordinated with the District Supervisor in the execution of programs and activities at the wholesaler channel to increase retailers’ sales volume April 1997 -

November 1999

Salesman/ Preseller/ Account Specialist/ Key Account Specialist – GMA Handled sales orders, accounts receivables and delivery fulfillment of various types of assigned outlets in a route

December1995

- April 1997

Education

BSC - Major in Management, San Beda College, Manila Secondary Education, Marist School, Marikina Metro Manila Primary Education, Ateneo de Manila, Quezon City

1987 - 1992

1983 - 1987

1975 - 1983

Personal

Born 20th March 1969, Filipino, Roman Catholic. Proficient in English and Filipino both written and oral. 6

Contact this candidate