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From July **** to

July ****

From July **** to

June 2014

From September

**** ** *** ****

From August 2016

to January 2019

Marketing Professional with over 3 years of experience in the world of Retail, across a variety of industries in Dubai and India. Specialization in Digital Marketing, Public Relation and Visual Merchandising.

Education

Master of Business Administration (Marketing)

Sangam University Rajasthan

Bachelor of Business Administration

M.D.S.U Rajasthan

Work experience

Digital Marketing Executive

Dailylife Forever52 LLC Dubai

Planning and Execution of Social Media & Search Engine Marketing Campaigns.

Managing Google Adwords Campaigns with limited budget. Collaborating with Verified Influencers and Bloggers. Organizing Shoot for new product launch on regular basis. Coordinating and managing promotional schemes for third party websites.

Marketing Executive

Sangam India Limited Mumbai, India

Digital Marketing

Managing and Execution of SMM and SEM Campaigns.

Lead generating and Managing all aspects of E-commerce marketing including Paid search, Email, Comparison Shopping engines.

Monitoring keywords and Analytics.

Optimizing the ROI from Digital Marketing spends.

Offline Marketing

Preparation of budget and handling branding of 2000 stores PAN India.

Organizing Events, Collaborations, Media Activities. Analyzing impact of ATL and BTL promotions by exploring marketplace.

Coordinating on a daily basis with Regional Managers. Collaborating with creative agencies to develop the communication.

Setting up Visual Merchandising across PAN India.

Artwork Concept development of Signage and production for all store material.

Negotiating and placing orders for large quantity of POPs and monitoring, tracking shipments.

Monitoring performance of all marketing activities and report ROI.

Internships

Management Intern -Sangam India Limited Mumbai (March 2016 to July 2016) Listing of products on all major online shopping portals.Executing digital campaigns on portals to increase visibility.Understanding and using the promotional tools. Management Intern-Future Group Mumbai(May 2015 to June 2015)

(GM Department)

Project Title - Inventory Management in Modern Retail. Poorvi Sodani

Marketing Executive

adlnks@r.postjobfree.com

Al Maha Building, Behind Day

To Day, Burjuman, Dubai

Date of birth 09/03/1993

www.linkedin.com/in/poorvi-

sodani-67465811b

Indian

+917*********

Digital Marketing

Certifications

Google AdWords

Google Analytics

HubSpot Content Marketing

Facebook Ad

Computer skills

Ms Office

PhotoShop

Languages

English

Hindi

Interests

Travelling, Cooking & Surfing

Contact this candidate