mailto:adln8a@r.postjobfree.com PROFILE

A data and analytics-driven healthcare specialist working at the intersection of high-quality, individualized treatment planning and product management to achieve consistently positive patient outcomes while driving class-leading business performance. A notable capacity for defining and implementing high-impact strategies that deliver challenging commercial goals and exceptional user outcomes is underpinned by an aptitude for forging sustainable partnerships with industry leaders to align service outputs with overarching organizational goals. Keen communication and interpersonal skills facilitate strong interdisciplinary relationships and engender a leadership environment that is conducive to motivation, target-attainment and continuous improvement.

KEY SKILLS AND STRENGTHS

Professional: Product management expertise

Cross-functional collaboration

Customer Service

Strategic planning and execution

Client/user engagement (translating feedback into actionable insights)

Influential product demonstration delivery

Market research and analysis (data-driven decision making)

Coaching and mentorship

Troubleshooting and issue resolution

Clinical/Medical: Cardiovascular/electrophysiology expertise

Individualized, holistic care and treatment

Research and analysis (data-driven decision-making)

Risk and Stress Management

EDUCATION

Bachelor of Medicine & Bachelor of Surgery Allied – MBBS 2001

Sindh Medical College Karachi, Pakistan

QUALIFICATIONS &CERTIFICATIONS

UT Health & EP Heart (Cardiovascular and Electrophysiology Training Program) 2019

University of Texas McGovern Medical School Houston, TX

ICH – GCP Training & Certification (Postgraduate Diploma in Good Clinical Practice) 2015

James Lind Institute Saudi Arabia

Diploma in Marketing Specialist 2013

Skills Development Council of Pakistan Karachi, Pakistan

CAREER HISTORY

Healthcare Marketing Analyst 05/2018 – 03/2019

Z T Wealth Houston, TX

Complex, multifaceted role encompassing analytical, commercial and consultative functions in support of a high-performance, target-focused growth environment

Spearheaded day-to-day analytical and marketing operations, promoting a culture of quality, accuracy and continuous improvement

Blended analytical acumen with technical expertise to collate and synthesize complex data from multiple sources (customer feedback, hospital/field visits) into targeted intelligence/reports for presentation to the VP of the Hospital to inform robust action plans – supporting the delivery of annual goals and growth targets

Served as a trusted advisor to thought leaders and senior management on a weekly and quarterly basis to promote high-quality decision-making

Applied a data-driven approach to the development and delivery of a portfolio of high-impact marketing campaigns; driving product visibility while converting prospects into sales:

Designed and rolled out the Back-to-School initiative across multiple major cities, engaging children and parents in numerous hospitals in activities by establishing a visible presence and leading outreach efforts – underpinned by free goods

Headed a period of major transformation and standardization through the development and distribution of clearly-defined marketing practices/processes; achieving a cohesive, consistent approach to brand representation

Established and aligned advertising/PR plans with overarching organizational goals and objectives to drive performance at a cross-functional level

Fostered strong consultative relationships with account teams, healthcare clients and partners to strengthen networks and tap into new client pipelines

Worked collaboratively to develop and evolve the alliance and partner strategy for all healthcare business, ensuring alignment with wider organizational strategies/goals

Pivotal to the maintenance of the overarching Business Plan, leveraging data and analytics to capitalize on opportunities while ensuring the brand remained at the forefront of the industry

Optimized marketing performance through regular forecasts and projections; proactively tracking performance against targets, and implementing remediation strategies as necessary

Business Development Manager 09/2017 – 03/2018

Al Habib Co, Medical Division Kingdom of Saudi Arabia

Fostered long-term strategic relationships with C-Level decision-makers to optimize marketing efforts and promote engagement, both with the company and product line

Achieved SFDA (Saudi Food & Drug Authority) registration of a Class 3 hair transplant device:

Distributed samples of the product to test the market, achieving sufficient success to warrant the development of a robust case for registration

Partnered with Key Decision Makers (Medical Directors, Purchasing Manager) to analyse post-research reports and present a case to the SFDA– securing an approval certificate/letter permitting registration of the product

First purchase order receive was for 5,552,000€ from an Italian client

Improved personal and partner representative access by forging relationships with primary care physicians, endocrinologists, rheumatologists/gynaecologists, and medical staff – enabling easier product introductions/launches into the market

Product Manager 01/2013 – 09/2014

3M Health Care Kingdom of Saudi Arabia

Provided class-leading management to the entire Critical and Chronic Care Solution Division’s (C3SD) portfolio (major wound care account)

Drove significant growth in terms of both market share and revenue across the EMEA – exceeding the annual $10M target by $7M

Leveraged expertise to support the execution of the ‘Multicentre Randomized Controlled Trial on the Efficacy of Tegaderm Chlorhexidine (CHG) in reducing Catheter Reducing Blood Stream Infection’:

Served as primary investigator on the behalf of 3M, leading the design of the inclusion and exclusion criteria, and determining the duration of the trial

Set the Primary Composite End Point, and ensured adherence to strict clinical protocol to achieve high-quality outputs and valid trial conclusions

Delivered sustainable healthcare business growth through the development and implementation of cutting-edge 360-degree integrated marketing campaigns targeted towards healthcare professionals and key demographics

Partnered with Sales Managers and the Customer Excellence team to ensure seamless deployment of strategies within the field, ensuring alignment across all territories and supporting the attainment of annual targets

Headed a suite of major process improvements and operational excellent projects

Slashed logistics costs by 25% by re-assessing existing vendors, engaging new vendors and leading robust negotiations to drive down prices

Broke new ground by introducing skin and wound care products, medical devices and disposable sales to new territories

Conducted a series of lectures/meetingsand presentationsto support the KOL (Key Opinions Leader Engagement Plan); outlining the way in which the product could achieve a zero Infection area within the Hospital

Defined high-impact campaigns to engage opinion leaders

Coordinated a series of scientific symposiums (inviting international speakers) and coordinated round table discussions locally to educate new customers about the product

Product Manager – International Marketing 10/2011 – 06/2012

Organon BioSciences (OBS) Pakistan Pvt Ltd Karachi, Sri Lanka

Headed 6 months of clinical trials as a part of the pre-launch period; investigating the ‘Efficacy and safety of esomeprazole compared with omeprazole in GERD patients’

Undertook routine site visits to ensure all operations/trials complied with regulations, ICH-GCP, monitoring plans and protocol

Oversaw all aspects of brand planning, design, development, documentation and execution to deliver a competitive advantage and remain at the cutting-edge of consumers’ conscience

Identified and implemented effective strategies to drive sales, while capitalizing on growth opportunities

Record of success in acquiring new accounts, while effectively managing a significant portfolio, including Esomeprazole (PPI) Sinemet (Carbidopa) & Zocor (Simvastatin)

Achieved an exemplary retention rate by providing class-leading, individualized support and leveraging medical expertise to provide an accessible service

Applied a data-driven approach to the creation of a targeted sales and marketing profitability and growth plan

Partnered with existing Diversey Healthcare customers

Developed and delivered influential scientific presentations

Broke new ground by launching innovative new product Nexprazole (Esomeprazole) to the Colomb, Sri lankan market

PREVIOUS CAREER HISTORY

Professional Sales Representative 02/2004 – 01/2009

Merck & Co. (Merck Sharp & Dohme) Kingdom of Saudi Arabia

VOLUNTARY WORK & COMMUNITY ENGAGEMENT

Event Manager 01/1999 – Present

Patient’s Welfare Association

Supported the development and delivery of a diverse range of events, including fundraising campaigns, blood donations for underprivileged patients, a ‘walk-a-cause that raised 500,000$US to build an ophthalmology ward providing free treatment, and a fundraising gala that donated500,000$US to construct a kidney centre

ADDITIONAL SKILLS

Strategic marketing

Staff management and team development

Portfolio management

Service delivery and healthcare operations

Sales development and revenue growth

Brand management/representation

Clinical research/trials

Business planning

ADDITIONAL INFORMATION

All gaps in employment are exclusively attributable to the requirement to provide healthcare to a close family member

Faisal Khan Lodhi

Telephone:346-***-****

Email: adln8a@r.postjobfree.com

LinkedIn: linkedin.com/in/faisal-khan-lodhi-91078b15/

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