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Sales Marketing

Location:
Granada Hills, CA
Salary:
150000
Posted:
April 12, 2021

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Resume:

Ayeshua L. Walden

323-***-**** cell adlmtk@r.postjobfree.com https://www.linkedin.com/in/alwalden

Qualifications Profile

Chief Development Officer Strategic Planning & Execution Marketing/Business Development Executive

Results-driven strategic leader responsible for the preparation and execution of multiple phases identifying and recommending process improvements that increase productivity, eliminate waste, and minimize expenditure. Expertise interpreting data analysis, market research, trend and market analysis into business development and marketing initiatives to drive significant growth. Adeptly lead and manage projects to completion within strict time, budget, and quality constraints. Skilled team leader with strengths in staff management, development and training.

EDUCATION & CREDENTIALS

Team Management & Leadership

Staff Training & Development

Strategic Planning & Direction

Risk Analysis & Management

Project Management & Delivery

RFP, RFI, & Proposal Development

Legal Research and Writing

Acquisitions/Joint Ventures

Venture Capital & Fundraising

Economic Development

Relationship/Vendor Management

Economic Analysis

Data, Financial, & Trend Analysis

Business Development/Marketing

Financial Forecasting/Modeling

Monte Carlo Simulations

Microsoft Office Suite

Policy Maker

CRM/SQL

Beginning Spanish & French

Master of Business Administration, International Business GPA: 3.9 2020

Southern New Hampshire University

Bachelor of Science, Business Finance GPA: 3.0 2016

Southern New Hampshire University

President’s List & Dean’s List, School of Business

Associates, Economics Graduated Honors Economics

Allan Hancock College

Other Graduate Studies

Stanford University

Coursework: Infrastructure Project Finance, Project Risk Analysis, Global Entrepreneurial Marketing

PROFESSIONAL EXPERIENCE

Friends of PAAJAF Foundation/PAAJAF Foundation, Remote 12/2020-Present

Chief Development Officer/U.S. Partner Manager- United Nations Volunteer

Working in cross-cultural collaboration with the CEO developing and implementing strategic plans to improve engagement and support of PAAJAF activities and curriculum through brand development and awareness, sustaining partnerships with other NGO’s, corporations, stakeholders and fundraising activities/events. Developed new educational programs.

Key Accomplishments:

Recruited and built a development fundraising sales team of five direct reports

Developed quarterly campaigns increasing revenue by 350%

Create and manage merchandise campaigns through Bonfire and Redbubble increasing PAAJAF brand awareness

Created various project drafts and newsletter articles increasing revenue and brand awareness

Developed new donor campaigns and global donor base

BATTELLE, Multiple US Locations_ (Contract Assignment) 04/2020-12/2020

CCDS Shift Lead

Under direct supervision of site lead set up and structured new Defense Logistics Agency Critical Care Decontamination Sites (CCDS) project in efforts of the COVID-19 pandemic.

Key Accomplishments:

Supervised up to 9 team members developing and assigning daily tasks ensuring SOP’s policies and regulations were upheld daily. Conducted CCDS drills mitigating risk, trained new hires on various decontamination processes from receiving contaminated PPE from medical facilities, loading/unloading decontamination chambers process to shipping out decontaminated PPE back to the medical facility

IBC BUSINESS CONSULTING, Las Vegas, NV 11/2014 – 02/2020

Business Strategist

Supported all aspects of business planning for a wide range of clientele operating remotely and onsite providing short- and long-term business goals. Conduct financial statement analysis, credit analysis, FICO score evaluation, and risk assessment to understand company risks, financial wellbeing, and growth potential. Interpret competitive analysis, market research, trend analysis, and consumer behavior into informed marketing strategies and business growth initiatives. Launch strategies to promote brand awareness putting together budgets for operations, workforce, expansion and investment opportunities.

Key Accomplishments:

Lead the development and implementation of business strategies, advertising campaigns, event plans, and marketing plans, offering high-impact presentations for boutique start-up companies to drive capital raising

Execute strategic sales and marketing tactics to engage clients and drive leads conversion, leading to sales growth

Spearhead market research to identify property/store locations and e-commerce channels to maximize growth

Maximize operational efficiency through resource allocation, management, and planning strategies

GRAND CANYON UNIVERSITY, Las Vegas, NV 7/2016 – 4/2018

Business Development/Marketing Consultant

Led data analysis, collection, organization, and interpretation of statistical market data to recommend cross-vertical projects to senior management in healthcare, education, and/or various business industries through NV and CA. Presented analytical findings to capitalize on areas of business development.

Key Accomplishments:

Spearheaded contract negotiations to secure business agreements between the University and healthcare facilities, business corporations, school districts, and local government offices that resulted in business growth

Slashed company costs, engaged new business, minimized waste, and drove growth through analytical expertise

Launched market strategies and delivered high-impact presentations to engage clients and expand the client base

Engaged students during presentations on financial aid options and student loan consolidation

LEWIS AND LAMBERT CONTRACTORS, Fort Worth, TX 4/2011 – 11/2014

Vice President of Marketing/Business Development

Served in numerous leadership capacities to revitalize departmental operations, leading the implementation of new customer service programs and collection processes to increase client satisfaction and sales growth. Developed business plans for each business vertical increasing brand awareness through marketing and client engagement to grow sales and secure new projects.

Key Accomplishments:

Cultivated client relationships while overseeing staff training in superior customer service as the Client Relations Team Leader, achieving an 85% increase in client retention

Conducted market research and trend analysis to recommend sales and marketing strategies to drive business growth and strengthen client relationships

Executed business plans, market strategies, and high-impact C-level presentations to convert business prospects into new clients, engaging diverse clients to include general contractors, real estate developers, property managers, etc.

Hosted and moderated round table discussion on various economic conditions for the local and national construction industry leading to new business acquisitions

LEADERSHIP DEVELOPMENT & AFFILIATIONS

ACLU Southern Nevada Chapter, Las Vegas, NV 10/2018-Present

Lobbyist

Fundamental in influencing State Legislation to promote various healthcare, educational, social and criminal justice reform bills. Writing rebuttals, presenting testimonies and arguments to Assembly and Senate Judiciary Committee hearings.

United Nations Educational Partner Africa Youth for Peace and Development, Remote 10/2017-03/2018

Project Coordinator & Capture Manager - Developed and authored full proposal for the Arts and Craft program to build vocational schools throughout Sierra Leone and Ghana. Developed construction schedule and budget, global donor base to raise necessary funds for construction costs.



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