Social Media Digital Marketing

GENA HAYES

** * **** ****** ********, OH ***** 614-***-**** *****.***@***********.***.***

EDUCATION

EXPERIENCE

GoPuff

Campus Ambassador

• Organize and conduct on-campus events and activities aimed at increasing brand awareness

• Promote various products through social media platforms and tracked analytics of performance

• Further development of interpersonal/professional communication and negotiation skills; relationship building and professionalism; time management, Self-management, and problem-solving abilities. The YMCA of Central Ohio Columbus, OH

Marketing and Communication Intern August 2018 – May 2019

• Organized the first annual 10TV and YMCA Health Kids Day campaign including a public event with Metro Parks and 20+ other Columbus company sponsors having over 3,000 attendees.

• Managed brand and corporate identity on social media.

• Tracked and reported and analyzed the effectiveness of marketing communications. Bright+CO Marketers Greenville, SC

Marketing Intern March 2017 – March 2017

• Lead the switch to Hootsuite social media management software leading to more effective marketing communications and 5% increase in engagement by creating more creative content

• Created a monthly calendar of media posts for three companies for all ranges of social media platforms

• Gathered and organized information for brand campaign pitches to new companies interested in partnering with the company.

PROJECTS AND INVOLVEMENT

BUSML 4223 Sales Role-Play Columbus, OH

Class Project Team Member January 2021- April 2021

• Completed semester-long sales role-plays focused on developing professional sales skills including approach, value adding, objections handling, negotiation strategies, and building relationships with buyer. BUSML 4232 Stukent Mimic Pro Digital Marketing Simulation Columbus, OH Class Project Team Member January 2021 – April 2021

• Completed semester-long digital marketing simulation focused on developing paid search and email campaigns to drive revenue and profitability for a ficticuous company

• Created five high-converting landing pages, performed strategic keyword research and measured key performance indicators

Kappa Kappa Gamma, Beta Nu Chapter Columbus, OH

Founding Member January 2018-April 2021

• Selected out of over 400 applications to start the Beta Nu Chapter at the Ohio State University

• Attended LEADtoday conference leading to development of leadership skills and problem-solving abilities CERIFICATIONS

Google Analytics, Google Ads, Google Ads Display, Hubspot Social Media Marketing Course The Ohio State University

Bachelor of Science in Business Administration

• Specialization Marketing; Minor Human Nutrition

Columbus, OH

May 2021

GPA 3.3

Columbus, OH

August 2020 – April 2021

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