Dawn R. Mays

**** ******* *****, ******, ** *****

407-***-****

adlkck@r.postjobfree.com

VICE PRESIDENT OF MARKETING

Wyndham Vacation

September 2016 to April 2020

I am a goal-oriented, results-driven, sales and marketing executive, with over Seventeen years of award-winning, progressive leadership experience in the Vacation Ownership Field. My experience includes vacation sales, marketing, and operations. I have a flawless track record of delivering impressive bottom-line results and maintain high levels of emotional intelligence. I consider myself an expert in the development, growth, and leadership of successful marketing personnel. I am highly skilled in analyzing existing operations and implementing effective systems, strategies, and processes to improve organizational performance. I am a catalyst for change with a solid record of reversing underperforming operations. I possess exceptional people skills and team work ethics. I am proud to say that I was the very first to win the ARDA, Executive Leader Award for the Timeshare and Hospitality Industry for the Nation, in 2016.

Core skills include:

Closing Strategies Value Per Guest (VPG) Maximization Revenue Growth

Marketing Initiatives Process & Productivity Improvements Budget Management

Profit & Loss (P&L) Control Staff Training & Development Problem Solving

Professional Experience

Wyndham Vacation

Regional Director of Marketing Operations – Southern Region – Florida, Caribbean (December 2014 to September 2016):

I am responsible for the success of 14 Sites which is conclusive of the Southern Region. During my time with Wyndham, I have developed and maintained an amazing culture and a divine unity across the Region. Through Knowledge, Communication, and dedication we have increased NOI and Production across all Sites. I have both a passion and strength for increasing production and lowering cost for underperforming sites. Some of my passions and strengths include, but are not limited to development of people, processes, training materials and manuals and Business Unit Budgets as well as Site specific budgets.

Hilton Grand Vacations Company

Director of Marketing Las Vegas Region (May 2009 to December 2014): I was responsible for the overall marketing strategies and success of Five Sites, in the Las Vegas Region. My Team exceeded the expectation, delivering results of an anticipated growth to $200 Million in net sales revenue. Some of my responsibilities and passions include, but are not limited to; developing budgets, monthly targets, designing training material and building relationships with outside vendors. Hire, train, motivate and coach marketing teams to include 7 departments of approximately 200 plus marketing and support personnel. Responsible for coaching/mentoring all marketing and support personnel to ensure monthly targets are achieved. Facilitate motivational meetings and training sessions for all marketing and support staff.

Won the very first Innovation Award in the history of Hilton.

Westgate Resorts 2004 to 2009

Director of Marketing, Branson, MO and Las Vegas, NV: Lead, train, schedule, and motivate a high-performing team of marketing representatives and managers. Hold meetings to clearly communicate goals, expectations, and updates to all personnel. Maximize profitability by aggressively generating revenue, controlling expenses, and developing budgets. Optimize efficiency by streamlining processes and controlling workflow.

Played an instrumental role in achieving more than $120 million in sales for a single site.

Helped successfully open a second site with 1250 condos representing a construction cost of over $1 billion.

Played a key role in producing $126 million in YTD sales for the second site and expected to generate $160 million by the end of 2009.

Taught marketing representatives’ best practices and closing techniques; demonstrated how to effectively promote the value of the property and tour. Maximized operational efficiencies and aggressively grew the marketing team to maximize efficiency.

Education & Credential

Florida Real Estate Salesperson Licensee Since December 1997

Gold ARDA Award Winner for Executive Leader

Contact this candidate