General Manager

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ADIL A ABUKHLIF

Location: Jeddah, KSA Mobile: +966-********* Mail: ********@*****.***

Nationality : Jordanian ;Married with 2 kids ; Transferable Iqama ; Valid saudi Driving Licenes PROFILE FOR: GENERAL MANAGER/ CEO / MANAGING DIRCTOR /

‘Exploring Leadership opportunities in Head of Business roles with globally reputed organizations’ Presenting 28 Years of varied exposure in diversified business domains in leadership roles like General Manager, Regional Director and Sales Director amongst others….Track Record of Success in…. General Management Operations Management Leadership Development Business & Strategic Planning Manufacturing and Process Automation Business Process Re-engineering Product/Brand Management Resource Optimization Performance Analysis

E X E C U T I V E S Y N O P S I S

Skilled in creating and sustaining a dynamic environment that fosters development opportunities and motivates high performance amongst team members.

Skilled in optimization of site process to ensure high team performance.

Skilled in project management in terms of execution projects and increase profitability.

Skilled in P&L management and cost reduction by minimizing waste and allocate staff levels correctly..

Skilled in introducing new procedure to increase individuals’ performance and set realistic improvement goals.

Skilled in defining employees functions and keep individuals on task.

Set outlined site policies and optimal work and safety procedures.

Interviewed, hire, and trained new employees.

Attend industry conferences and trade shows to maintain knowledge and network.

Adroit at planning & implementation of business strategies, presentation of new ideas to business, resolution of critical issues and optimized utilization of resources.

Adept at strategic decision making, business process engineering, change management. Maintain organizational effectiveness & efficiency by defining, delivering and supporting strategic plans.

Proven ability in evaluating market response/ requirements and communicating the same to various teams for accomplishment of business goals.

Skilled in implementing promotional activities as part of brand building and market development effort

Proficient in maintaining productive business relationship with customers aimed at generating repeat business and leads Gedac Electric Factory (Electrical Manufacturing, Installation, and Maintenance) Managing Director I December 2017 to Present

Gedac Electric is an Affiliate of a large Saudi Arabian Multinational Company and has offices in all the major centers of Saudi Arabia. The GEDAC Facility in Jeddah incorporates three large manufacturing plants (LV & MV SWGR manufacturing plant under license from GE and Siemens, LV S/S for Baladya plant, and lighting decorative poles plant, and the administration offices. Each plant is 18000 sqm area. The total number of employees is 186. Key Deliverables:

Improve cash flow with more emphasis on collection.

Generate revenue by coaching staff on effective prospecting and lead development strategies.

Participate in organizational development and implementing SG&A control

Monitor employees’ productivity and optimise procedures to reduce cost.

Consistently meet and exceed gross profit goals.

Implement safety policies to reduce or eliminate incidents. 2

Maintain six sigma 3.5, and Toyota lean manufacturing process.

Maintain ISO 14001 and OHSAS 18001 for environment and safety.

Increase the product range by signing with Siemens for localization of Sivacon S8 panels, and Hyundai for IEC MV SWGR.

Manufacture Solar panels (roof top & field plants) under license of JA Solar.

Maximised efficiency by revamping delivery schedules and workloads.

Define strategies aimed at retaining / enhancing existing market share across the region

Evaluate various reports for preparing monthly and quarterly country performance forecasts

Strategy leading to establishment of in country “Flow business and Service department”.

Expand the Oil & Gas business.

Develop the maintenance department and grow it to SR. 18mn first year with a plan to be SR. 50 mn in the next three years.

Larsen & Toubro Electrical Automation and Control (manufacturing, installation, and maintenance) General Manager October 2015 to December 2017

L&T Electrical & Automation Saudi Arabia Company Limited (LTEASA), formed in 2006, is a wholly owned subsidiary of Larsen

& Toubro. Built on a 15000 sq. metres plot, the LTEASA factory located in the Dammam Second Industrial City includes three air conditioned state-of-the-art manufacturing modules, auditorium, conference hall, library cum recreation hall, dining hall, etc.

The ISO 9001:2008 certified facility offers to the gulf market a spectrum of products and services comprising Air Insulated Switchgear(AIS), Gas Insulated Switchgear(GIS), Ring Main Units, LV Switchgear and Motor Control Center (MCC) – Fixed / Drawout, Pre-Fabricated / Packaged Sub-stations, VFD panels and automation systems, Allied equipment such as Transformers, Busducts, DC/UPS, Power Quality Management Systems, erection, testing, commissioning and retrofitting services and maintenance contracts.

Major Accomplishments:

Generated production revenue of $30 Million for LV & MV switchgear from major clients like Oil & Gas, Ministries, Saudi electric Co., Hotels Chains, Main Contractors, MOI.

Initiated programme that standardized training and increase efficiency by 10%.

Complete all the required type tests for the complete range.

Reduce manufacturing cost.

Implement safety policies to reduce or eliminate incidents.

Increase Oil & Gas business by 20% by increasing the product basket.

Team restructuring and elimination of low performance employee.

Enhanced profitability by 25+% by effectively implementing innovative business strategies.

Reduce monthly running cost by 33%.

Increase Saudization rate from 20% to 26%.

Obtain key consultant / SEC approvals.

Successfully minimized cash cycle from over 120 days to 90 days

Delivered additional operating profit of $3Million by providing services to key customers and contractors.

Expand the projects business and include installation when required. Key Deliverables:

Define/ implement strategies aimed at retaining/ enhancing existing market share across the region

Spearhead team efforts in setting up the country flow business and service department

Participate in organizational development and implementing SG&A control

Evaluate various reports for preparing monthly and quarterly country performance forecasts

Strategy leading to establishment of in country “Flow business and Service department”.

Develop the maintenance department and grow it to SR. 18mn first year with a plan to be SR. 50 mn in the next three years. 3

UTC F&S Building Industrial Solution General Manager - Saudi (Part of BIS Leadership Team) June 2010 – Oct 2015

UTC F&S (formally known as GE Security) offers a comprehensive range of fire & security and access solutions through brands including Edwards, Interlogix, Lenel, Supra, and Onity. Major Accomplishments:

Generated revenue of $23 Million for major brands like Edwards, Lenel, Autronica, GST, Onity and HiFog from major clients like Oil & Gas, Ministries, Saudi electric Co., Hotels Chains, Main Contractors, MOI

Enhanced profitability by 15+% by effectively implementing innovative business strategies

Successfully minimized cash cycle from over 180 days to 120 days

Delivered additional operating profit of $1Million by effectively consolidating distributor network across Saudi Arabia to enhance strategic growth and market performance

Enhanced organizational revenue by 22% and the sales by 45% in three years

Rated as “over achieved” in the annual performance guidance tool

Promoted to fast track program within UTC and undertook Strategic Leadership Development Program training course for over one year in Brussels

Bagged Management Award for 2011 and 2013

Key Deliverables:

Define/ implement strategies aimed at retaining/ enhancing existing market share across the region

Spearhead team efforts in setting up the country flow business and service department

Participate in organizational development and implementing SG&A control

Evaluate various reports for preparing monthly and quarterly country performance forecasts

Strategy leading to establishment of in country “Flow business and Service department”. Cooper Industries – Busman Division Sales Director Middle East & North Africa Sep 2008 – June 2010 Major Accomplishments:

Played key role enhancing sales by 33% in two years by successfully penetrating the manufacturing market

Conducted tests for approving India plant.

Generated sales of oil and gas with increase in turn over by 45%.

Successfully penetrated north Africa market encompassing Libya and Tunisia Key Deliverables:

Spearheaded team efforts in generating regional sales of $15 Million across customers like Utility Companies, Main Electrical Panels Manufacturers

Groomed/ mentored team members in enhancing profitability by accomplishing sales budget and SG&A

Enhanced profitability and market penetration across new market segments by setting up new distributor network

Catered to projects on Saudi Electricity Company tenders

Evaluated product performance and implemented reengineering initiatives 4

Siemens Saudi Arabia Automation & Drive Low Voltage Sales director Feb 2006 – Sep 2008 Major Accomplishments:

Optimized stock levels by convincing distributor to maintain local stock

Played key role in setting up direct channels with main contractors leading to doubling sales in two years

Instrumental in approving and introducing Vietnam Bus Ducts plant to the market leading to enhanced revenue generation

Key Deliverables:

Generated sales of $18 Million from major customers like Aramco, Sabic, main contractors in Saudi, Saudi Electric Co., Ministries and Electrical Panel Manufacturing factories

Set up new sales channels and conducted performance evaluation of existing channels to enhance market penetration

Optimized resource utilization and ensured compliance to sales budgets aimed at enhancing organizational bottom lines

Groomed/ mentored the sales team in enhancing revenue generation and customer satisfaction by rendering qualitative service delivery

Gedac Electric Factory (manufacturing, installation, and maintenance) DGM Sep 1995 – Feb 2006 Major Accomplishments:

Generated revenue of $58 Million.

Enhanced sales by 68% in 2 years by successfully penetrating new markets like Qatar, Lebanon, Jordan, Iraq, and Sudan

Rated high for enhancing customer satisfaction by minimizing customer complaints to below 5%

Played key role in introducing/ listing IEC panel and setting up new offices in Qatar and Sudan

Generated sale of SR 7 Million from new market in Yanbu

Distinguished for obtaining first IEC order by effectively promoting GE IEC products

Enhanced annual sales by at least 17% YPY and sales outside the group by additional SR 10 Million Key Deliverables:

Role: Deputy GM & Sales Director, Jun 2004 – Feb 2006

Managed day to day business operations across departments like Sales, Project Management, Proposal and Costing, Field Service and Customer Service

Catered to products like LV SWGR, MCCs, Control Panels, MV SWGR, Limit Amps, MV Substations, Load Break Switches, MV Transformers (Oil & Dry Type) amongst others

Developed rapport with key decision makers across existing client organizations like Saudi Aramco Co., EPC’s contractors, SABIC, Saudi Electric Company, Saudi Binladin Group, Saudi Oger and other major regional contractors Role: Area Sales Manager (Western & Central), Jun 1998 – Feb 2004

Groomed/ mentored team members in accomplishing business targets in the assigned territory

Assisted the customer service department in maintaining delivery schedules and commitments

Reengineered business strategies based on collated market feedback on product performance and other related factors Role: Senior Sales Engineer - Western Region, Oct 1995 – Feb 1998

Distinguished for acquiring first SR. 20 Million project in Madinah and sell the first complete integrated project (MV & LV) 5

Earlier Assignment

Al-Kurdi Trading & Contracting Co. ~ Western Region Manager ~ Jun 1989 – Sep 1995 A C A D E M I C S

Education

MSc Software Engineering, National University – San Diego, California

BSc Electrical Engineering, San Diego State University – San Diego, California Professional Development

Leadership training course in Brussels.

Influence Leadership Development Program by UTC

in Brussels (One-year program)

Accounting Principles for Managers

ACE Pilot Certified

Coaching

Six Sigma – Green Built

Best Sales Practice Technique

EST3 Certification Course.

GE Product Course, Jeddah.

GE Equipment Course, Jeddah.

Professional Applicant Interview Training – Siemens.

LV Products on Hand Training – Siemens Hong Kong. P E R S O N A L D O S S I E R

Nationality : Jordanian

Languages Known : English and Arabic

~ References Available upon Request ~

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