Shana Tang Aiting Mobile: ******** Email: adlk69@r.postjobfree.com

EDUCATION

National University of Singapore (NUS) Aug 19 – Present

Bachelor of Business Administration, Honours

• CAP: 4.21/5, Specialization: Marketing & Finance

St Andrews’ Junior College (SAJC) Jan 17 – Nov 18

GCE A Levels

• Edusave Good Progress Award, Edusave Eagles Award

EXPERIENCE

JobsPivot Advertising Firm and Marketing Consultancy Dec 20 – Mar 21

Marketing Intern

Managed own and a client’s social media platforms (Facebook, Instagram, LinkedIn, TikTok) through a social media content calendar and designed marketing collaterals using Canva and Adobe Photoshop, sent out EDMs, leading to an average increase of more than 30% in followers.

Conducted in-depth competitor analysis to better understand firm’s positioning and spearheaded an integrated marketing campaign with 3 colleagues which drove user engagement up by over 25%.

CO-CURRICULAR ACTIVITIES

NUS Marketing Interactive Events Management Committee Dec 20 - Present

Event Associate Management

Liaised with 4 external parties including P&G and Facebook in planning and executing Marketing-related talks for over 100 students.

Introduced digitalised improvements for smoother cross-division collaboration through a common platform, significantly increasing cross-team communication efficiency by 15%.

NUS Students’ Business Club 33rd Management Committee Sep 19 – Sep 20

Vice Director of Academia Committee

Led a team of 7 in executing, coordinating and hosting talks including Faculty Advisory Day to provide academic-related information to over 800 incoming NUS Business School freshmen.

Streamlined all academic information to one platform which helped eliminate 40 man-hours per week previously spent by administrative office in replying students’ academic-related queries.

Collaborated with established companies such as Cheil Worldwide, The SMC Group, AIZEN global, etc and educational institutes including Korea University Business School for an annual overseas study trip (Bizad Abroad) for selected student delegates.

Proposed and implemented improvements to the Business school’s website used to disseminate academic-related information, increasing website visitorship by over 70%.

NUSSU Business Committee Union Sponsorship (Marketing Wing) Sept 19 – Sept 20

Management Executive Member

Secured 25 partnerships with new sponsors including FoodPanda, Changi Airport Group, DBS, etc for NUS networking event through active liaison and pitching to relevant stakeholders.

Worked and liaised with a team of 20 during logistical planning for events, effectively increasing outreach to 15% more companies compared to previous year.

Singapore FinTech Festival Project Management and Marketing Nov 20 – Dec 20

Committee Member

Facilitated and designed publicity collaterals to promote event on LinkedIn, Facebook, Instagram which drove user engagement by 10%.

Led a team of 5 in pitching to the public about financial literacy and to introduce the purpose of FinTech Festival event which helped increase event outreach by 20%.

Utilised Excel extensively through using Pivot Table for analysis of over 5,000 data entry inputs.

LANGUAGES, SKILLS, PERSONAL INTERESTS AND OTHERS

Languages: Proficient in written and spoken English and Mandarin

Skills: Proficient in Microsoft Office applications (Excel and Powerpoint Black Belt), Knowledge in Adobe Photoshop, Adobe Illustrator and Canva, Python Programming

Participated in: 2020 FutureX NTUC Income Case Competition, Smartcademy Intro to Digital Marketing course

Personal interest: Upcycling thrifted clothes, Astronomy, Trekking, Travelling

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