Laurie Schmalzel

West Sacramento, CA ***** 916-***-**** adlj6f@r.postjobfree.com

Work Experience:

Responsibility for Catering and Coordination at the Convention Center and Memorial Auditorium and Executive Director at Event Venues. Diversified background in Event Planning with a career spanning more than 25 years. Versatile skill set that encompasses all aspects of event planning and facilitation from the ground up. Social and corporate events of all types and sizes. Strong connection to the community with a long record of working with diversified groups in multicultural environments. Productive and efficient work habits. Proven record of leadership, organization, dedication and success in event planning and business.

Summary of Qualifications:

• Event planning and coordination expertise

• Project management skills

• Business analysis and contract negotiation

• Strong leadership qualities

• Strategic planning, problem solving, critical thinking

• Business plan development

• Creative logistics and event design

• Staff, volunteer and vendor management, development and training

• Public speaking, media appearances written and verbal communication skills

• Sales and marketing

• Experienced with all aspects of food and beverage service

• Microsoft Office Suite, Outlook, Word Press, Caterease, Ezplanit, VenueOps

• Fundraising, non-profit, volunteer coordination and donor experience

• Social media and website development

• Theatrical productions and promotion

• Coaching and teamwork development

Work Experience:

Event Planner, Laurie Schmalzel Events

Sacramento, Ca

2004-present

• Site Coordinator for Covid-19 testing locations

• Designed marketing plan and business collateral for multiple venues

• Negotiated vendor contracts and developed logistical plans for events

• Executed all coordination and planning between vendors and clients from conception to project culmination

• Production of high profile, large events often with Dignitary participation

• Conducts extensive facility searches

Catering Sales Manager, Classique Catering

Sacramento, Ca

2015-2019

• Coordinated with clients and venue staff to verify schedules and the event plan and set up for successful events

• Successful in a demanding role managing food and beverage for hundreds of large, high profile events for a multi- million-dollar operation

• Collaborated with the Executive Chef about creative menu design for client’s custom needs

• Maximized profits and success by establishing teamwork with venues staff, vendors and clients, creating a streamlined process for customer satisfaction

• Catering sales, menu design and BEO production

Executive Director, The Center at Twenty-Three Hundred Sacramento Ca

2009-2014

• Marketing plan and collateral development

• Oversaw food service and liquor license

• Planned and coordinated facility construction and improvements

• Business plan, operations and contract development

• Tour with clients to show the property and explain all details about contracts and procedures

• Created a unique solution to an unusual business model

• Administered daily operations to ensure policies and procedures were adhered to for smooth events

• Responsible for all contracts and billing

• Revenue accounting and projections

• Planning all event layout and timelines to facilitate a seamless production

• Developed a team of vendors for successful events in a challenging and restrictive environment

• Hired and trained staff to create a cohesive working environment Education:

San Jose State University

Liberal Studies

Semester at Sea-University of Pittsburg

Cabrillo College

Activities and Accomplishments:

• Founding partner of Venue Vixens website business (www.thevenuevixens.com)

• Member: Meeting Professionals International, National Association of Catering Executives, Sacramento Hospitality Industry Professionals, Independent Meeting Professionals

• Acted as the lead planner for the Memorial for California Professional Firefighters starting in 2002

• Appeared in many media outlets representing an expert in the event industry

• Guest speaker/presenter at many Industry programs

• Produced successful tradeshows

• Volunteered for Special Olympics, Big Brothers and Sisters, Habitat for Humanity, SPCA, Graffiti Busters, PINC

• Serve Safe, ABC-LEED certified and CPR certified

• Coached and directed a successful volleyball program at Natomas Sports Club for over 20 years

Contact this candidate