Summary

Experience

Skills

Education and Training

Nina White

Lewisville, TX 75077

702-***-****

adlj40@r.postjobfree.com

Service-oriented Account Executive offering integrated project experience in television, radio, magazines, and digital media. Adept at discerning project requirements and communicating client needs to creative teams. Expert at cultivating and fostering client relationships and managing daily workflow to ensure that all deliverables are completed on time, on budget, and on strategy. B&P Advertising Media Public Relations June 2019 to February 2021 Account Executive

Served as the advertising partner for multiple mega-resorts in Las Vegas and one of Nevada's largest multi-specialty medical groups, and delivered the consult of data-driven marketing and brand development strategies.

Guided creative direction, messaging, and strategic execution of The D, Golden Gate, and Circa Resort's player's club rebrand and launch campaign targeting new and existing members, which yielded high program retention and new member enrollment rates. Collaborated with media partners to drive digital and print advertising for The Cosmopolitan of Las Vegas' multi-million dollar media plan.

Managed day-to-day requests from Southwest Medical Associates, planned and implemented campaign strategy for major initiatives, and communicated project schedules and major milestones to executive stakeholders.

MGM Resorts International May 2018 to May 2019

Marketing Specialist

Oversaw the multi-million dollar rebrand of Monte Carlo to Park MGM and repositioned the brand as a luxury, AAA Four Diamond resort.

Tracked campaign performance and traffic trends through Google Analytics to provide reports on various key metrics such as conversion rate, bounce rate, etc. Procured and directed photo and video campaigns for food & beverage venues such as Eataly, Roy Choi's Best Friend, and Bavette's Steakhouse for digital and print advertising. MGM Resorts International May 2017 to May 2018

Account Coordinator

Supervised creative development and production of traditional and digital advertising including OOH billboards, print ads, social ads, and emails for a $20M national brand campaign. Served as the strategic liaison between creative departments and executive stakeholders to produce on-brand TV & radio spots, social ads, etc., to execute effective event marketing with targeted messaging for the Women's Leadership Conference.

Managed schedule of 100+ job requests weekly for various internal departments enterprise-wide, ensuring the timely completion of projects while adhering to budget. Campaign Execution

Relationship Management

Brand Managment

Budget Management

UNIVERSITY OF NEVADA LAS VEGAS

Bachelor of Arts: Communication