Digital Marketer

Eliz Villaroman

adlies@r.postjobfree.com 925-***-**** Dublin, CA

LinkedIn: linkedin.com/in/ma-eliz-kristina-villaroman-729357142 Portfolio: https://ekvillaroman.wixsite.com/portfolio Digital Marketer and experienced Subject Matter Expert in Facebook ads support. A graduate with a Bachelor of Science in Communications Technology Management and a Digital Marketing certificate from UC Berkeley Extension. Skills in SEO, Google Ads, and social media. Prepared to contribute strong interpersonal, communications, and organizational skills to companies seeking a dynamic and self-motivated professional. Experience in collaborative and deadline-driven environments makes me a strong addition to any team.

SKILLS

Microsoft Office, Google Suite, GIMP, SparkAR, brand strategy and building, lead generation, conversion funnels, audience building, marketing metrics, social media ads (FB/IG/Twitter/LinkedIn), Google keyword planner, Google ads (paid search/display), Google analytics, SEO, SEM, A/B testing, remarketing, SEMrush, Ubersuggest, Wordpress, MailChimp, CRMs, email marketing & automation, content marketing, website building and planning, Tableau

PROJECTS

Marketing Plan https://ekvillaroman.wixsite.com/portfolio/uc-berkeley-digital-marketing-class

● Composed of the following: Executive Summary, Business Model, Value Proposition, Business Objectives, KPIs, Audience Analysis, Market Analysis, Competitive Analysis, and Channel Strategies

(Paid, Display, FB/IG, Email).

● This project’s goal is to create a marketing plan for a company that would include detailed execution and measurement tactics.

● Tools: Facebook Audience Insights, Google Keyword Planner, SEMrush, Ubersuggest, FB/IG Ads, Google Ads (Paid/Display), and MailChimp.

Loyalty Program Plan https://ekvillaroman.wixsite.com/portfolio/uc-berkeley-digital-marketing-class

● Composed of the following: Business Model, Value Proposition, Business Objectives, KPIs, Audience Analysis, Market Analysis, Competitive Analysis, Loyalty Program, Keyword Research, Marketing Funnel, and Channel Strategies (Paid, Email, App).

● This project’s goal is to create a loyalty program that would drive store traffic and increase in-store sales.

● Tools: Facebook Audience Insights, Google Keyword Planner, SEMrush, Ubersuggest, Wordpress, Google Ads, and MailChimp.

Website Planning https://ekvillaroman.wixsite.com/portfolio/uc-berkeley-digital-marketing-class

● Composed of the following: Business Model, Value Proposition, Business Objectives, Audience Analysis, Competitive Analysis, Keyword Research, Website Structure, Basic and Detailed Wireframes, Website Tour, Outbound SEO, Retargeting, A/B Testing, Conversion Analysis, and Results/Recommendations.

● This project's goal is to plan, build, optimize and analyze a website from the ground up.

● Tools: Facebook Audience Insights, Google Keyword Planner, SEMrush, Ubersuggest, Wordpress, and Google Retargeting Pixel.

WORK EXPERIENCE

Accenture, Mountain View, CA

Subject Matter Expert October 2019 - Present

● Update and create internal product documentation for tier-1 and tier-2 technical support to decrease IRT and resolution time.

● Developed a communication project for intershift communication between teams, and reduced off-hours messenger activity by 41%.

● Oversee product updates and communications between product teams, specialists, training leads, and relevant parties across NA, APAC and EMEA regions.

● Deep dive into product metrics to identify documentation and global communication gaps to improve case handle time.

Business Product Support Senior Analyst April 2019 - October 2019

● Lead Product Analyst (POC) for Facebook Business Pages.

● Served as an escalation checkpoint for analysts, trained new hires and onboarded Chicago team during Q2 2019.

● Reduced training time to get analysts live and independent from 6 weeks to 4 weeks. Business Product Support Analyst May 2018 - April 2019

● Discerned product confusion from bugs, identified technical resolutions, workarounds, and advised the sales team advertisers to accomplish their desired outcome. Global Restaurants Concepts, Inc. June 2017 - Oct 2017 Brand Supervisor Manila, Philippines

● Handled all social media accounts, implementation of marketing plans, and prepared reports on marketing events and calendars for online efforts resulting in an increase of social media followers by 30%.

EDUCATION

UC Berkeley Extension, San Francisco, CA August 2020 Digital Marketing Certificate

Ateneo de Manila University, Manila, Philippines May 2017 Bachelor of Science in Communications Technology Management

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