Lalaine Reyes

Work portfolio: http://lalainer.wixsite.com/portfolio

http://www.linkedin.com/in/lalainereyes/

Please email first to connect: adlid2@r.postjobfree.com / Skype ID: lalainer PHP +63-923*******/UAE +971*********

CORPORATE COMMUNICATIONS & SOCIAL MEDIA MARKETING PROFESSIONAL Accomplished Global Communications, Public Relations, Social Media storyteller and Editorial-minded Digital Marketer coming from multinational and regional companies. With 11 years strong track record of building and executing campaigns, spanning the FMCG, Pay TV, Media, Technology and Consumer Electronics industries in Southeast Asia and the Middle East SKILLS

n Internal Communications – Sharepoint, Live meetings, Podcasts and Town halls. Survey Monkey polls to measure performance of communication programmes and campaigns

n Public Relations – B2B and B2C. Consumer media relations, media briefing, press conferences, product launches and events. Print and digital assets - press releases, media kits, FAQs, video features etc. Management of global and regional PR/Advertising agencies from briefing, budgets to performance assessment

n Social Media Management–Content strategy, Editorial calendar, Digital copywriting, Paid, Owned and Earned media, SEO, SEM, Display Advertising campaigns, A/B testing, Landing Pages, Social Listening - Crimson Hexagon, Later, Zoho & Grabyo. Community Management, for engagement and conversion. Strategic partnership with FB, Twitter and LinkedIn for digital campaign amplification n Digital Marketing – Multi-channel marketing, Influencer Marketing, Experiential Marketing, Email marketing, Audience Building n Media Buying – Media strategy. Conventional consumer touch points - TV, Radio, Cinema, Billboards, Elevator Ads etc. n Lifestyle Journalist/Digital Content Creator – Content creator, with150+ editorial articles produced for print and digital, on travel, music, celebrities and events. Adept in liaising and interviewing high profile talent - International and local celebrities, influencers and corporate leaders

n Global mindset, experienced in building and leading teams having worked in global and regional companies with culturally diverse workforce from Asia, Americas, Europe & MENA. Travelled to USA, UK, Canada, HK, Singapore, Malaysia, Indonesia, Vietnam, India, UAE, Jordan, Oman

WORK EXPERIENCE

Social Media & Marketing Lead - Content & Product, OSN UAE/Philippines 2017 – present Leading Pay TV Entertainment Network, broadcasting into 24 countries across the Middle East. With 150 channels via streaming & Live TV, providing exclusive content (Disney, HBO, NBC Universal, Fox, Sony etc.) Leading the Asia vertical (Philippines and India) and selected English content campaigns (Emmys, Oscars etc)

Social Media

• Manages social media channels and plans campaigns tailored to regional/local needs, culture and trends. Works with social media agency to track performance. Collaborates with Facebook and Twitter Middle East HQ for maximizing campaigns

• Produced impactful campaigns, with 90% performance in reach, impressions and engagement. Produced various content: Boxing Champion Manny Pacquiao Special Feature 2017 (2.5 million impressions); India’s top celebrity Shah Rukh Khan’s Movie Campaign Jab Harry Met Sejal (256,000 reach & 5,2542 organic impressions) and Asia's Songbird Regine Velasquez 3 Stars 1 Heart Concert (1.6 million impressions)

• Covered live events and interviewed celebrities: Global Boxing Champ Pacquiao – Matthysse fight: LIVE in Malaysia July 2018; Bollywood stars Shah Rukh and Anushka Sharma; Republic TV host Arnab Goswami; Philippine’s music royalty Regine Velasquez, Christian Bautista & Rico Blanco

Digital Marketing

• Spearheads planning, execution and optimization of digital marketing campaigns across Middle East markets – KSA, Bahrain, Qatar, Oman, Jordan etc. Collaborates with internal stakeholders and external agencies for alignment. Made measurable business impact, achieving 9,500 sales subscriptions in 6 months Employer Branding/Digital Communications

• Built and managed company Facebook Workplace that resulted in 95% employee participation and engagement

• Simplified company’s LinkedIn profile. promoting employer value proposition Social Media Head, Hofer Development Corporation Singapore/Philippines 2014-2017 An Investment Management Group that envisioned to be the supply chain backbone of the farming industry in the Philippines, ensuring clients a direct link to the country’s valuable farm resources and providing local farmers logistics support for direct access to the world marketplace

• Developed strategy in shaping the company’s brand, embedding sustainability/CSR efforts in all communications while building its digital footprint, in line with company business goals Global Communications Business Partner, Unilever Asia Singapore 2011-2014 Oversaw implementation of Unilever’s Sustainable Living Plan/CSR – as a source of competitive advantage for our big brands across offices in Asia, Africa, Russia and America. Business partnered with Supply Chain, Procurement and Unilever International business units (6 Global Vice Presidents and teams) in elevating their profile and reputation internally and externally Internal Communications

• Oversaw town halls, digital newsletter, website updates, corporate videos, online shows and global live meetings. Achieved one voice employee communications and grew employee engagement by 97%

• Improved relationship with business functions across geographic locations. Mentored teams in development of internal stories that showcased best practices. Resulted in 90% increase on submission of news articles and employee awareness. Used Survey Monkey and SharePoint to measure effectiveness of campaigns. Coordinated submissions to global newsletters in UK to promote Singapore HQ initiatives

• Community Manager on social media platforms Yammer & Chatter that stimulated dialogue between senior leadership and their teams. Increased digital engagement and boosted followers to 3,500

• Launched the first Four Acres Training Centre Singapore, a 50M-euro leadership development facility attended by the Prime Minister of Singapore and top business leaders. Managed Event agency, prepared press kits, refined content in media tour and produced AVP of event aired in Unilever Asia HQ, Four Acres Training Centre and internal digital channels

• Managed and promoted 15 Partner to Win B2B partners, Maersk, Evonik, Larsen & Toubro, KTDA etc.

• Advisory on media interviews, press conferences and speaking opportunities, working with global & regional PR agencies Digital Communications/Marketing

• Led the website development of Unilever International – from navigation, accessibility, site mapping, creative and branding elements, functionality and overall design. Also headed the global rollout of Unilever International's new corporate identity. Worked with global digital and brand agencies in Brazil and Canada, adhering to Unilever's brand and digital guidelines

• Digital & PR lead for web and social media assets. Launched social media campaigns with influencers, promoting key personal care products – Lifebuoy, St. Ives and Toni & Guy in Singapore, Malaysia, Indonesia, Maldives and Fiji Marketing Communications & PR Manager, LG Electronics Singapore 2006 – 2008 Improved and strengthened leadership position through targeted product communications and influencer marketing that increased regional media coverage in Asia, achieving cost-savings and maximizing profitability

• Strengthened LG’s brand that resulted in 100% growth in brand visibility and market share within 2 months, as recognized by LG’s Global PR HQ in Korea and Senior Leadership

• Worked with regional PR and Advertising agencies on consumer insights and data to plan brand strategy & PR positioning, resulting in LG’s Green Technology campaign. Organized LG Heroes, the first influencer marketing campaign/event in Asia that chronicled 4 everyday heroes

• Headed media planning and buying - ATL/BTL promotions of Mobile Communications, Digital Appliance, Digital Display and Digital Media. Effectively negotiated media spends with event suppliers and PR agency retainers fee, with 15-20% savings for 5 events

Lifestyle Journalist, Philippine Daily Inquirer, Manila Bulletin, MEGA/Meg, Pulp Magazine 2001-2006 Published Journalist for Philippine’s leading newspaper and lifestyle magazines specializing in travel, celebrities, influencers and events

• Wrote 150+ articles on all things pop culture and interviewed International celebrities, from Crouching Tiger Chinese star Zhang Ziyi, American foreign pop singer Jennifer Paige to Lalaine Vergara from the hit Disney show Lizzie McGuire, to various top Philippine artists, celebrities and musicians

Communications & PR Manager, Viacom Networks Media Singapore 2000-2003 An American multinational mass media company. Pioneering team that launched and grew brand profile of MTV Asia in Southeast Asia, positioning it as the #1 youth brand for music & entertainment

• Elevated and maintained good relationship with key media that drove positive regional media coverage. Created news articles, copy and ads to promote on air and on ground events. Ensured global brand guidelines were upheld for digital & marketing campaigns. Managed company website and wrote blogs/feature articles that helped capture, ignite and inspire audiences, focusing on targeted content and audience building

• Reported directly to MTV Networks HQ in New York, USA on key milestones in SEA. Represented MTV Asia and wrote articles for The Pages, Viacom’s global company newsletter

• Collaborated on the first reality-based show in Asia, MTV It's My Life, following different influencers across Southeast Asia. Helped source and select relevant talent

• Single-handedly managed client services, campaign management and business partnerships with 20 key sponsors from top multinational companies in Southeast Asia. Ensured commitments were fulfilled for major MTV led sponsored events such as: MTV Europe Music Awards, The 1999 MTV VJ Hunt, Now Shooting in Manila and MTV Philippine Video Music Awards 2000 EDUCATION

• Master of Arts in Journalism with units, University of the Philippines

• Double Degree – Bachelor of Science in Psychology & Bachelor of Arts in Guidance & Counseling, St. Scholastica’s College

-Dean's Lister, Journalism, Gabriela Silang Leadership and Loyalty Award CERTIFICATIONS: DIGITAL MARKETING & SOCIAL MEDIA MANAGEMENT

• Fundamentals of Digital Marketing; Communicate Your Ideas Through Storytelling & Design; Promote A Business With Content; Understanding Needs and Online Behaviors; Connect With Customers Over Mobile, Google Digital Garage April 2020

• Google Ads Search; Google Ads Display; Google Ads –Measurement; Shopping Ads; Google Ads Video, Skillshop April 2020

• The Strategy of Content Marketing, Coursera April 2020

• Business Communications, Google Digital Garage April 2020

• How to Use Instagram Stories for Business, Later Media Feb. 2020

• Social Media & Digital Marketing, Hubspot Academy Feb. 2020

• Instagram Story School Spotlight, Facebook HQ MENA April 2018

• Google Analytics for Beginners Certification, Google Academy Jan. 2018

• Facebook Certified Professional: Buying & Planning, Instagram for Business, Audience Network, Ads Reporting, A/B Testing, May 2017

• Google’s Digital Garage Certificate of Online Proficiency, Digital Marketing June 2016

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