Marketing Sales

STEPHEN S. BURGER – *** Brook Manor Court, Johns Creek, GA 30022 678-***-**** Cell, ********@*******.***; www.linkedin.com/in/steve-burger

Accomplished business development executive in IoT, Connected Health and Multi-unit Retail. History of building strong teams in emerging and innovative spaces and developing them into viable businesses. Strong leadership skills with successful track record of leading cross-functional teams internally and building strong relationships externally.

INDEPENDENT CONSULTANT – Atlanta, GA – 8/20 - Present

Provide thought leadership and consulting services in IoT, Connected Devices, Connected Health and Remote Patient Monitoring

Subject matter expertise in business development, strategy development, distribution and go-to-market solutions

AT&T WORK EXPERIENCE

AT&T – Atlanta, GA – 3/04 – 8/20

Business Development Lead – IoT Solutions for Connected Car – 3/18 – 8/20

Lead cross-functional team to drive retail car WiFi strategy and sales across all auto OEMs

Drive strategic development and process improvement to increase WiFi trials at auto dealerships for new car sales, and create incentives for conversion to paid data plans

Provide thought leadership on internal Quick Response Task Force to quickly assess viability and strategic fit for ad hoc opportunities in IoT

Area Vice President – IoT Solutions for Connected Health – 12/14 – 3/18

Redesigned Connected Health team inside of AT&T’s new IoT Solutions organization following company reorganization

Launched Sales Segment team focused on driving IoT solutions across multiple verticals into eight independent sales channels

Oversaw execution of foundational agreements with industry leaders such as Philips, Medtronic, Boston Scientific and Abbott/St. Jude

Spearheaded Connected Health development strategy resulting in over 1.5M network subscribers and $40M annual revenue

Selected to represent AT&T on key industry panels and boards including HIMSS, WLSA/PCHAlliance Advisory Council, Continua Standards Council, CTA Health & Fitness Board and GSMA Health Leadership Group

Launched AT&T’s Foundry for Connected Health at Texas Medical Center’s Innovations Institute, as a collaborative environment to develop innovative solutions with industry partners

Established AT&T as a leader in the Connected Health ecosystem as a strategic partner

Launched several health, wellness, tracking and fitness devices into the market with OEM partners addressing Assisted Living, Clinical Remote Monitoring and other health and medical needs

Selected as keynote speaker and panelist for several industry events

Area Vice President – Emerging Devices and National Distribution – 7/10 – 12/14

Launched Connected Health vertical inside of AT&T’s new Emerging Devices Organization

Spearheaded efforts with cross-functional teams in developing business development strategy for targeting health, wellness and fitness device partners and establishing an AT&T presence in the Connected Health ecosystem

Oversaw execution of contracts, marketing and distribution strategies to launch health OEM devices on AT&T’s network

Launched AT&T branded mPERS device, which received a Frost & Sullivan best-in-class award in 2014

Director of Business Development – National Distribution – 7/05 – 7/10

Developed distribution strategies and partnerships for AT&T’s branded prepaid wireless products, resulting in market leadership and new distribution in over 50,000 retail locations nationally

Drove business development team in creating new opportunities for AT&T’s prepaid offerings, MVNO/Resale and Indirect eCommerce, aligning with sales channels and marketing strategies

Led cross-functional team to achieve AT&T’s financial goals as a leader in the prepaid wireless arena

Business Development Manager – Emerging Markets – 3/04 – 7/05

National MVNO/Resale Channel – Developed growth strategies, business models and built relationships with third parties to reach niche markets to achieve AT&T’s wholesale financial objectives

Quickreach Mobile Marketing Platform – Developed business models for vertical categories to use Quickreach as a marketing communications medium. Built relationships and asserted AT&T’s leadership role in wireless among carriers, content providers, advertisers and third parties

OTHER WORK EXPERIENCE

NAPA VALLEY CRAB CAKE COMPANY – Atlanta, GA – Partner

Spearheaded marketing, sales, strategic development and day-to-day management for start-up company providing seafood products and specialty sauces to the restaurant and hospitality industries

FLETCHER MARTIN EWING Advertising – Atlanta, GA – Executive Vice President – Account Service

Officer and member of agency executive, operations and new business committees

Directed Account Team of ten on the $35 million Arby’s/RTM Restaurant Group account, representing majority of agency gross revenue

Oversaw development of media and marketing strategies for thirty-eight Arby’s markets and RTM Restaurant Group nationally, representing over 1,000 restaurants

Directed strategic development and account activity on Carvel Ice Cream and Pizza Hut co-ops in Georgia

Oversaw agency Print/FSI division that produced more than 250 million free-standing inserts annually

Oversaw agency recruiting, intern program and account service development meetings

Agency billed over $130 million annually and consisted of eighty staff members

HARDEE’S FOOD SYSTEMS, INC. – Various locations – Progression in Responsibility

Vice President – Marketing – Rocky Mount, NC

Led system of 2,900 restaurants and 250 franchise groups in consistent marketing direction to ensure strategic focus and generate $2.8B in annual sales

Spearheaded marketing calendar to achieve sales of $1.2B in over 1,400 company restaurants

Established media strategy and oversaw media buying process of $100 million in spot TV and Radio

Orchestrated efforts of field marketing team of 30, plus four advertising agencies to ensure consistent communication and execution of marketing plans in 96 broadcast DMA’s

Oversaw co-op advertising system including direct management of third-party accounting firm

Redesigned development and production of all restaurant merchandising

Chaired monthly meetings of Independent Franchise Marketing Council

Director of Marketing /Area III – Indianapolis, IN

Appointed marketing leader of new geographic area consisting of 950 restaurants, sixty franchise groups and twenty-five DMA’s in eleven states following company reorganization

Spearheaded efforts to achieve budgeted sales of over $315 million in 350 company restaurants and leading 600 franchised restaurants with an annual marketing budget of $35 million

Reorganized marketing staff of seven and regional advertising agency to ensure national, regional and local marketing plans were executed effectively

Director of Marketing/Area IV – St. Louis, MO

Appointed marketing leader for highest profit area consisting of 690 restaurants, fifty-five franchise groups and twenty-one TV DMA’s in twelve states

Spearheaded efforts to achieve budgeted sales of over $175 million in 190 company restaurants and leading 500 franchised restaurants with an annual marketing budget of $25 million

Directed marketing staff of eight and regional advertising agency to ensure national, regional and local marketing plans were on strategy, within budget and communicated accurately and timely

Sr. Marketing Manager/Roy Rogers Division – Baltimore, MD/Washington D.C.

Re-launched the Roy Rogers brand following conversion from Hardee’s

Spearheaded efforts to achieve budgeted sales of $210 million in 225 company restaurants in the Baltimore and Washington D.C. DMA’s, with an annual marketing budget of $17 million

Served as company liaison to over fifty franchised restaurants

Marketing Manager – Indianapolis, IN

Led efforts to achieve budgeted sales of $80 million in ninety company restaurants in Indiana with an annual marketing budget of $6 million

Implemented national and developed regional and local marketing plans

Served as company liaison to over fifty franchised restaurants

HANDLEY & MILLER ADVERTISING, INC. – Indianapolis, IN – Account Executive

GOLDEN RULE INSURANCE COMPANY – Indianapolis, IN – Quality Assurance Manager

HANDLEY & MILLER ADVERTISING, INC. – Indianapolis, IN – College Internship

O’MALIA FOOD MARKETS, INC. – Indianapolis, IN – Summers College and High School

EDUCATION

PURDUE UNIVERSITY – West Lafayette, IN – Bachelor of Arts

PROFESSIONAL AFFILIATIONS/VOLUNTEER

HIMSS/Personal Connected Health Alliance (PCHA) Advisory Council and Continua Standards Council

CTA Health & Fitness Board

GSMA Health Leadership Group

Falls of Autry Mill – Homeowners Association Board Member

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