DIKELEDI DESIA MMATHAPELO MAPHOROMA

PERSONAL DETAILS

Surname : Maphoroma

First Names : Dikeledi Desia Mmathapelo

Date of birth : 11 July 1990

Identity no : 900-***-**** 088

Home Language : Northern Ndebele

Other Languages : English, Setswana, Sotho, Pedi, Zulu, S. Ndebele

Driver’s Licence : Code 10 - C1

CONTACT

076*******

adli04@r.postjobfree.com

https://www.linkedin.com/in/dikeledi-mmathapelo-maphoroma-75230a52/

Block A165 Mandela Village, Hammanskraal, 0407

PROFILE

Dikeledi is an enthusiastic, ambitious and passionate “about life” young lady, persistent yet humble. Detail oriented – Yes, she is quite analytical. She is fascinated by the worlds various cultures and trends inspired by – trying to keep up in the world of Advertising and Marketing and embracing change in culture within the diversified Planet around me. Her other interests are in Agriculture and Sports. She recently worked as a Junior Media Planner/ Buyer and Implementer at eTV in the Marketing department (Highly specializing in Implementations) then later on worked as a Freelance Media Planner in the same company and department. She is currently working as an Internet Cafe Manager (Experiential Learning) and actively looking for employment.

SKILLS

-Campaign Implementations

-Detail Oriented

-Organizational and Planning

-Problem Solving

-Ability to work under pressure

-Media & Other Softwares (Telmar, Media manager, Arianna, SA-SAMS, Silhoutte)

Computer literacy (Microsoft Outlook, Excel, Word and Powerpoint, Publisher)

EDUCATION

High School Attended : Berea Park Independent High School

Highest Grade Passed : Grade 12

Subjects : English, Setswana, Computer Sciences, Travel & Tourism,

Biology

Year : 2007

Institution : Varsity College

Course : Diploma in Advertising management

Year : 2011

SUBJECTS:

1.Advertising Management (Major)

2.Communication Science (Major)

3.New Media Concept

4.Principles of Media Management

5.Principles of Media Planning

6.Marketing Communications (major)

7.Consumer Buyer Behaviour

8.Work Integrated Learning

9.Principles of Accounts Management

10.Financial Management

11.Principles of Copywriting

12.Marketing (Major)

13.Strategic Planning

14.Production Management

15.Work Readiness Program

16.Advertising Research

17.Intro to Personal Computing

ADDITIONAL

Institution : PALAMA

Certificate : Breaking Barriers Entry into Public Service

Period : February 2011

WORK EXPERIENCE

1.INTERNET CAFE MANAGER – EXPERIENTIAL LEARNING WORK

Mount Zion Internet Cafe (01/02/2021 – 31/04/2021)

Ensure the Internet Cafe runs efficiently and effectively, managing a team of 2.

Photocopying, Printing, Emailing, Scanning, Faxing and Typing walk-in customers’ documents.

Printing T-shirts, Masks, Mugs and Key-holders, Creating Calendars, Posters and Printing.

Laminating, Taking ID and Resizing photos

Selling Airtime

INTERNET CAFE ASSISTANT - EXPERIENTIAL LEARNING WORK

Mount Zion Internet Cafe (01/11/2020 – 31/01/2021)

Photocopying, Printing, Emailing, Scanning, Faxing and Typing walk-in customers’ documents.

Printing T-shirts, Masks, Mugs and Key-holders, Creating Calendars, Posters and Printing.

2.MEDIA PLANNER - FREELANCE

eTV (08/10/2018 – 08/11/2018)

Media Planning

Compile media plans and strategy for marketing campaigns within the etv group (Includes interpreting briefs and Project plans)

Align all marketing campaigns to deliver optimal results

Perform Competitor analysis to identify gaps and opportunities in the marketplace

Conduct extensive research and identify gaps and opportunities in the market place

Assist with day to day ATL (Print, radio, OOH, digital) media strategy, planning/buying activities.

Assemble strategic insight into presentation materials for the marketing team and other support teams.

Recommend strategies for innovative media platforms to attract and retain viewers, increase brand recognition and viewer loyalty.

3.JUNIOR MEDIA PLANNER

eTV (09/2018 – 08/2018)

Media Planning

Compile media plans and strategy for marketing campaigns within the etv group (Includes interpreting briefs and Project plans)

Competitor analysis to identify gaps and opportunities in the marketplace

Assemble strategic insight into presentation materials for the marketing team and other support teams.

Align all marketing campaigns to deliver optimal results

Perform Competitor analysis to identify gaps and opportunities in the marketplace

Conduct extensive research and identify gaps and opportunities in the market place

Assist with day to day ATL (Print, radio, OOH, digital) media strategy, planning/buying activities.

Recommend strategies for innovative media platforms to attract and retain viewers, increase brand recognition and viewer loyalty.

Media Buying

Effective negotiation, use of preferred suppliers to improve on campaign deliverables

Provide accurate and clear briefing instructions to media owners on campaigns to be booked

Timorously highlight any budgetary deviations for approvals

Submit Invoices to Finance for Payments

Electronic Filing of invoices and contracts

Implementation

Assist with implementation activities (OOH holding – 170 Billboards )

Execute and implement paid social media campaigns on Facebook, Instagram, Twitter and various other platforms

Liaising with the production teams to ensure that media planning department has all elements required to complete a job according to the specifications.

Compile campaign chase-lists, monitor and track campaign rollout is as booked with media owners/suppliers

Define and execute the social media content strategy

4.MEDIA ASSISTANT - INTERN

Joe Public United South Africa (07/2014 – 06/2015)

Building and maintaining relationship with suppliers - Including Setting up presentation meetings, Team availability regarding site visits, communicating opportunities available in terms of campaign build ups.

Assisting Media Team with day to day activities - to ensure efficient work environment

Updating media spreadsheets on Excel

Capturing Line review data

Building and maintain media library of magazines

Arianna and Transmit updates - Profiling, Ratings.

5.VOLUNTEER OFFICE ADMINISTRATOR

Tshwane Municipality Hammanskraal (January 2013 to January 2014)

Issuing Proof of residence

Reporting Residential complaints to the Councilor and Suppliers

Monthly projects report

Administration duties: Typing, Filing, Photocopying, mail management

Booking Boardroom for meetings (Incl. Typing Agenda and Minutes)

Diary management

6.MARKETING VOLUNTEER

FIFA Confederations and World Cup organizing committee in Pretoria (2009/10)

Duties: Administration, Inspecting Branding and Signage and Reporting

REFERENCES

-Petunia Matseba

eTV – Media Planning, Buying and Implementation Manager

082*******

-Phillip Komlatse

Mount Zion Internet Cafe

065-***-**** / 073-***-****

-Suraya Pillay

Joe Public - Media Director

084*******

-Maria Wolfaardt

JC Decaux – Account Executive

082925212

DECLARATION: I declare that the above particulars furnished are true and correct.

Miss D.D.M Maphoroma 01 – 04 – 2021

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