Social Media Digital Marketing

GABRIELLE N. ROGERS

Stone Mountain, GA ***** 678-***-**** adlh71@r.postjobfree.com

PROFESSIONAL SUMMARY

Experienced Marketing Professional Results-Driven Leader Analytical Thinker Linkedin.com/in/gnrogers PROFESSIONAL EXPERTISE

• Digital Marketing Expert

• Public & Private Sector Branding

• Media & Public Relations

• Content Development

• Project Management

• Expert Communicator & Spokesperson

• Leadership & Management Experience

• Fundraising & Sales

• Microsoft Office Suite

• Adobe Creative Suite

PROFESSIONAL EXPERIENCE

Marketing and Sales Manager, 07/2018 to 9/2020

Medieval Times Dinner and Tournament Theater – Lawrenceville, GA

• Led a dynamic and diverse 20-person marketing and sales team responsible for implementing, promoting, and executing strategies for the Southeast T&T, SMERF, Schools, General Groups and Corporate markets through digital and web campaigns, OTT, print, radio and TV, sales collateral, strategic partnerships, conferences, and tradeshows.

• Developed innovative marketing campaigns to increase engagement and monthly revenue to targeted demographics - driving brand exposure to meet and exceed goals of 250,000 annual guests.

• Created, analyzed, and administered a multi-million-dollar budget of media buying, sponsorships, & daily operations. Strategized and increased revenue by $500,000 and led the Atlanta castle to the top five castles.

• Recruited, hired, trained, and coached marketing and sales team to meet weekly, monthly, and annual sales and marketing goals.

• Served as castle spokesperson and managed all press and crisis inquiries, media relations, castle marketing events and run of show logistics.

Marketing Director, 05/2012 to 9/2020

Temple of Prayer Family Worship Cathedral UCOGIC – Fairburn, GA

• Created and led a team of communications and social media specialists to create and execute the TOP newsletter, brochures, social media platforms, websites, and mobile app. Increased engagement by 90% within the first year.

• Monitored social media engagement and content for Twitter, Facebook, Periscope, and Instagram accounts. Strategically managed communication crisis campaigns, SEO projects, SEM budgets and WordPress website.

• Conducted seminars and workshops on public relations, digital marketing and branding for church related conferences and international delegates.

• Served as organization spokesperson, pitched, and secured stories to local newspapers and radio stations. Marketing Consultant, 07/2016 to 07/2018

G.N.P. Enterprises – Lawrenceville, GA

• As the Founder and CEO of G.N.P. Enterprises, nonprofits and small to mid-size businesses trusted the brand to handle all internal communications, digital marketing efforts, website content and email campaigns.

• Identified and crafted main media messages for b-2-b clients, nonprofits, and legal companies. Developed strategies and goals for quarterly and yearly plans to increase monthly sales and products quotas.

• Executed strategic tasks and monitored outcomes for the first 180 days of contract date. Prepared reports and marketing presentations for all senior level executives. Increase revenue by 25% for over 20 businesses.

• Produced necessary marketing materials for external and internal communications. Assisted in ongoing marketing campaigns to promote company products, analysis, and website traffic.

• Developed and implemented internal brand management strategies. Increased credibility and client awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, articles, and newsletters.

Digital Marketing Advisor, 12/2014 to 07/2016

Asbury Automotive Group – Duluth, GA

• Coached and collaborated with 12 general managers in growing their lead generation by 75% with executing crafted SEO content and traffic, managing website analytics and luxury dealership revenue.

• Created a robust number of digital graphics, landing pages and website homepage sliders for Dealer.com using Adobe Creative Suite.

• Strategized with Texas and Arkansas service managers to create, update and syndicate new & used inventory, service and parts specials for all sites using elead CRM and CMS.

• Reported weekly to the general manager on keyword campaigns using Brightedge, and graphs through Excel. Improved dealerships organic search exposure to top performing pages by optimizing and creating on-site content for Google, Yahoo and Bing.

• Proactively worked, led and executed advertising campaigns with dealership internal sales team to coordinate digital and traditional media into one succinct message. Content Strategist, 08/2013 to 12/2014

DigitalSherpa – Norcross, GA

• Managed, maintained 180 clients' social media platforms, listening reputations through internal Dashboard, Sugar CRM and JIRA to drive ongoing website traffic, account management, Google, web analytics and RSS feeds.

• Wrote, edited, and scheduled content for various media channels including client's WordPress Blog, Facebook, Twitter, LinkedIn, Pinterest, Houzz and Vine - including web writing, responding to media reviews.

• Reported weekly to Account Manager on latest marketing, SEO trends and KPIs. EDUCATION

Master of Science: Communications, 12/2019

Walden University - Minneapolis, MN

Graduate Certificate: Communications, 12/2014

Walden University - Minneapolis, MN

Bachelor of Science: Print Journalism and Communication Studies, 05/2013 Troy University - Troy, AL

CIVIC AND PROFESSIONAL ORGANIZATIONS

Leadership DeKalb – Class of 2021

National Association of Black Journalists – 03/2020 – present American Red Cross Northeast Georgia Chapter – Board Member - 03/2020 – 9/2020 DeKalb Chamber of Commerce – Board Member – 01/2020 – 9/2020 Junior League of DeKalb County – 09/2019 – present National Coalition of 100 Black Women Decatur-DeKalb Chapter, Inc. – 07/2019 – present DeKalb Section National Council Negro Women – 06/2019 – present AWARDS AND RECOGNITIONS

NCBW, Decatur-DeKalb Chapter, Inc., Delois Grizzle Leadership Impact Award Recipient, Chairperson of the Year – 10/2020

National Women’s Empowerment Ministry, Raising the Profile Millennial Award Recipient – 02/2020 REFERENCES

Available Upon Request.

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